(where does the position stands in the organisation structure of the Business)
Job Purpose:
- Summarizes the main points of the job description which may include key responsibilities, functions, and duties
- Job Purpose is the prime objective for which the Job holder is responsible for. It is directly controlled by the Job holder
- Should contain 1 - 3 key points
- Impart training to field force & farmers for capability building on best agricultural practices, Mahadhan products, Crop Specific Application
- Build internal competence & develop technical training modules/literature in coordination with Product/Crop Managers
- Capacity building for effective communication of products related to crop requirements
Key Accountabilities & Outcomes
Key Accountability
- Main areas of accountability / key goals of the Job.
- Should contain Key Accountabilities.
- Can be derived through Balanced Score Card Perspectives (Financial, Customer, Internal Process & Learning and Growth)
- The tasks under Key Responsibility that the Job holder is supposed to perform to achieve the business goals
- Impart training to field force & farmers for capability building on best agricultural practices, Mahadhan products, Crop Specific Application
- Identify technical training needs of new/existing employees and farmers/KOLs through feedback from Field Teams, Nursery growers, Green House & FPOs
- Prepare training calendar and technical training budget aligned to the training needs
- Develop & design technical training modules in coordination with Crop Managers, Product Managers,
- Schedule & implement training programs adhering to training calendar and budget for field teams (incl. Sales Promoter)
- Understand various methodologies for imparting training to employees and farmers
- Develop standards / model to evaluate training effectiveness and conduct periodic audits for assessing training effectiveness
- Improve the design & contents of the training modules basis feedback & effectiveness ratings
- Monitor performance, morale and productivity of trained employees and farmers
- Liaise with training institutes and agricultural universities and invite experts for technical training
- Build internal competence & develop technical training modules/literature in coordination with Product/Crop Managers
- Prepare of technical literature for employees and farmers in coordination with Crop Managers, Product Managers, Crop Scientists & Agronomists
- Scan global development in agriculture through sources like internet, magazines, journals, bulletins, brochures etc. to benchmark crop wise farm productivity
- Prepare & circulate internal technical bulletins on various crops and fertiliser products
- Identify pool of potential internal trainers and develop them to formulate team of internal experts
- Develop and promote standard package of practices to farmers to increase farm productivity
- Capacity building for effective communication of products related to crop requirements
- Provide training and material on adherence to laid down SOPs and SLAs by Crop Managers/Product Manager
- Assess knowledge index of field employees through periodic internal exams
- Periodically attend farmer meeting, demonstrations & sub-dealers/retailer meets to understand gaps in understanding and pain points to incorporate specific messages in the training modules
- Interact with crop customers and other stakeholders in value chain to understand and impart critical aspects of communication/messaging in training
- Incorporate details on competition products in training and Mahadhan USP/Value Proposition over the competitor products
Work Relations ( Internal and External)
Internal Relations
- Main interface of the Job Holder(Working relationships with Key stakeholders/ internal customers
- Other Job Holders that the Job holder have may to liaise, report or coordinate with
- Main interface of the Job Holder(Working relationships with Key stakeholders/ external customers
- Field Marketing & Sales Team
- Crop Managers & product Managers
- Crop Agronomist
- Market Intelligence Team
- Marketing Services Manager
- Agricultural universities
- KOLs, Farmers, Crop Customers, Other Stakeholders in value Chain
- Dealer, Subdealer, Retailers
- Outside Trainers and Training Institutes
Key Dimensions
Financial Dimensions
- List the significant numerical data which will reflect the scope and scale of activities concerning this job such as budget, cost, revenue etc.
- Mention the team size ( direct reportees only) the Job Holder would have to manage for the scope of activities concerning to this role
- Adh.To Training Calendar
- Training effectiveness scores
- Adh. To training budget
- Direct reportees - Zero
ACHIEVEMENT PROFILE
- What are the capabilities required by the Job Holder at this position
- Specify Knowledge ( technical expertise), experience, skills, behavioural competencies, personality required
- It depicts candidate profile for making hiring decision and helps incumbent profile for competency mapping
Education Qualifications / Background
- State minimum qualification required by the Job Holder to work effectively on this position
- B. Sc. / M.Sc. (Agriculture / Horticulture / Agronomy / Soil Science)
Relevant and TotalYears of Experience
- Mention years of experience required for the job
- Elaborate more of the relevance / type of the job experience required by the role
- Experience of 8-10 years in sales / marketing in agri input industry preferably in fertiliser industry
Technical/Functional Expertise
- State minimum proficiency required on specific technical or functional skills required for the Job Role
- Knowledge of agriculture industry / agri input with focus on fertilisers
- Strong understanding of business and fertiliser application
- Knowledge of agronomy, soil & crop husbandry, crop economics and marketing
- Knowledge of latest agricultural technologies & services
Behavioural Competencies (List only 3- 5 specific behavioural competencies)
- State behavioural competencies required to function effectively at this position
- Good Orator
- Resourceful
- Strategic Thinking
- Planning & implementation skills
- Interpersonal skills - Customer Service Orientation – building connect & provide advisory
- Analytical and Liaising skills
- Communication & presentation skills
Personality (List only 3- 5 specific personality characteristics)
- Write personal characteristics/ personality type that is suitable to work at this job level.
- Team Player and collaborative style of functioning
- Proactive attitude to take feedback from KOLs & Institutions
- Objective in nature: Ability to objectively assess results of farmer demonstrations
- Able to clearly communicate and articulate with local community & talk about Mahadhan products