U.S. Army Social Media Strategy for the Week Of: January 30-February 3, 2012

Civilian Spotlight: Getting to know Chrea Tipton
http://www.army.mil/article/69744/
Students challenge and question Watervliet Arsenal techniques & procedures
http://www.army.mil/article/70004/
'All inclusive' Super Park opens to Camp Humphreys community
http://www.army.mil/article/70018/
Marine Corps Exchange displays polished look at grand opening
http://www.army.mil/article/70022/
Special Forces demonstrate skill range for anniversary
http://www.army.mil/article/70024/
Army recognizes benefactors who support Soldiers
http://www.army.mil/article/70026/
Rifleman Radio completes key operational test at NIE
http://www.army.mil/article/70029/
18th MP Bde. represents U.S. Army Europe at the Croix Rouge Farm Memorial
http://www.army.mil/article/70019/
'Sky Soldiers' take flight in Schweinfurt http://www.army.mil/article/70033/
U.S. Army Drill Team Performs in London http://www.army.mil/article/70044/
Classic car enthusiast keeps it moving down the road
http://www.army.mil/article/70039/
Caring for public lands http://www.army.mil/article/69782/
Armament technicians work long nights to keep Apache helicopters in the fight
http://www.army.mil/article/69970/
'Master black belt' cited for leaning medical retention boards
http://www.army.mil/article/70015/
Video: Take a look at what it's like to be a member of a Female Engagement
Team in #Afghanistan http://tinyurl.com/bmbnttj
Spirit Video: http://www.youtube.com/watch?v=VL0NG7IC304&feature=youtu.be
#ArmyAviation
Field Band welcome Christmas video http://www.youtube.com/watch?v=6tkga4lhWBM
Trees for Troops
http://link.backlight.tv/innguard/videos/trees-for-troops-199.html
'Gunman' storms the offices of 1st Training Brigade for training exercise
http://www.dvidshub.net/news/80705/gunman-storms-offices-1st-training-brigade-training-exercise#.Ttajm7KUQcw
West Point welcomes new mascots http://www.youtube.com/watch?v=r9VAAQV0FXo
Face of Defense: How to Raise Kids 'Scream Free'
http://www.defense.gov/news/newsarticle.aspx?id=66296
This Army National Guard video showcases 375 years of value and vigilance
http://www.youtube.com/watch?v=yE7dKlHL_5w
Caregiver Confronts Husband's Combat-related Rage
http://www.defense.gov//News/NewsArticle.aspx?ID=66287
#ArmyAviation really wants to #BeatNavy on 10 Dec - see how they plan to so
here http://www.youtube.com/watch?v=VL0NG7IC304&feature=youtu.be

U.S. Army Social Media Strategy for the week of: _ January 30-February 3, 2012

Monday, 30 January / Tuesday, 31 January / Wednesday, 1 February / Thursday, 2 February / Friday, 3 February
Theme: / History
Army Homefront Fund / MOS Feature – 35T
Military Intelligence (MI) Systems Maintainer/Integrator
Army Values / U.S. Army Reserve / National Guard / Fill In The Blank
Top-Line Army Message: / The strength of our Army is our Soldiers. The strength of our Soldiers is our families. This is what makes us Army Strong. / The strength of our Army is our Soldiers. The strength of our Soldiers is our families. This is what makes us Army Strong. / The strength of our Army is our Soldiers. The strength of our Soldiers is our families. This is what makes us Army Strong. / The strength of our Army is our Soldiers. The strength of our Soldiers is our families. This is what makes us Army Strong. / The strength of our Army is our Soldiers. The strength of our Soldiers is our families. This is what makes us Army Strong.
Flickr: / Post 3-5 photos of Army missions / Post 3-5 photos of Army missions / Post 3-5 photos of Army missions / Post 3-5 photos of Army missions / Post 3-5 photos of Army missions
Engagement Question: / How do you support Wounded Warriors? / What questions do you have about MOS 35T? / How do you define hero? / What advice do you have for future Soldiers? / What advice do you have for Army Families who are PCSing?
Facebook: / 7AM:
Link to external news
11AM:
What comes to mind when you think of Army Aviation? Fort Sill is home to the oldest continuously operating Army airfield, almost 100 years old, and is considered the birthplace of Army combat aviation.
LINK TO http://ht.ly/8AoUj
2PM:
Upload wall photo
4PM: Operation Homefront and the U.S. Army Warrior Transition Command (@http://www.facebook.com/armyAW2) help provide financial aid to Wounded Warriors and their Families. Read the stories from families who benefited from the fund and tell us how you support Wounded Warriors?
LINK TO http://ht.ly/8Ap7I
7PM:
Share content from an Army organization’s Facebook page
9PM:
Link to Flickr photo / 7AM:
Link to external news
11AM:
Train to be the eyes and ears of the U.S. Army as a Military Intelligence Systems Maintainer/Integrator. What questions do you have for (http://www.facebook.com/goarmy ) about this military occupational specialty?
LINK TO http://ht.ly/8AlsM
2PM:
Upload wall photo
4PM: No one is more professional than I. I am a noncommissioned officer, a leader of Soldiers.
LINK TO http://www.army.mil/values/nco.html
7PM:
Share content from an Army organization’s Facebook page
9PM:
Link to Flickr photo / 7AM:
Link to external news
11AM:
Share time-sensitive content from the U.S. Army Reserve Facebook Page
https://www.facebook.com/usarmyreserve
2PM:
Upload wall photo
4PM:
How do you define “hero”? (@http://www.facebook.com/USACEHQ) crew members of the Dredge McFarland rescued a boater who had reportedly been floating in 48 degree water for nearly three hours.
LINK TO http://ht.ly/8AmFh
7PM:
Share content from an Army organization’s Facebook page
9PM:
Link to Flickr photo / 7AM:
Link to external news
11AM:
Share time-sensitive content from the National Guard Facebook Page
https://www.facebook.com/TheNationalGuard or RESHARE Facebook post: https://www.facebook.com/TheNationalGuard/posts/279335988795425
2PM:
Upload wall photo
4PM:
What advice do you have for future Soldiers? "Take the job seriously because when you get overseas there's no second chances," said U.S. Army Ranger and Medal of Honor recipient Sgt. 1st Class Leroy Petry.
LINK TO http://ht.ly/8AoLW
7PM:
Share content from an Army organization’s Facebook page
9PM:
Link to Flickr photo
HISTORICAL FACT: On this day in 1942, the first U.S. Troops arrive in Britain to support the Allies in WWII. / 7AM:
Link to external news
11AM:
Fill in the Blank: When PCSing, you should always ______.
2PM:
Upload wall photo
4PM:
Military operations on glaciers? Soldiers training at the (@https://www.facebook.com/USANWTC) at https://www.facebook.com/USArmyAlaska) prepare for such a mission.
LINK TO http://ht.ly/8kGcf
7PM:
Share content from an Army organization’s Facebook page
9PM:
Link to Flickr photo
Twitter:
Tweet links to stories from the Army.mil lineup. As appropriate, incorporate #USArmy, #military, #War, #Afghanistan, #Soldier, #milhealth, #WoundedWarrior and #SOT hashtags. / From @WarriorCare: #Yoga is an alternative therapy for #WoundedWarriors with post traumatic stress http://ht.ly/8Ak9k
Our #MilitaryMon picks highlights #USArmy Senior Leaders: @GENRayOdierno
@SMAChandler @GENBobCone @GENAnnEDunwoody #MM
"The Army found that after 10 years of war, Soldiers are getting broken," said Capt. Ken Huenink of @Missouri_NG.
http://ht.ly/8AjCq
The #USArmy @FieldBand has big plans for 2012 http://ht.ly/8AjDF What song(s) would you like them to perform?
Did you know that Fort Sill is the birthplace of #ArmyAviation? http://ht.ly/8AoUj / The #USArmy in #Alaska has a proud and often cold history. Check out these historic images on @Facebook: http://ht.ly/8AjHh
From @MilitaryOneSource: #Troops who deploy and move frequently are vulnerable to identity theft. Protect yourself http://ht.ly/8AjJA
From @DVIDSHub: #SpecialOperations Chaplain memorialized in ceremony http://ht.ly/8Avl8
Train to be the eyes and ears of the #USArmy as a #Military Intelligence Systems Maintainer/Integrator http://ht.ly/8AlsM @GoArmy
#Military kids now have their own #socialmedia playground that helps them deal with challenges of deployment. http://ht.ly/8AjSi / From @SMAChandler: The #USArmy of the future will be smaller than today’s, but it will still need to take in tens of thousands of volunteers every year
http://ht.ly/8AjUM
Video from @ABC: #Troops face the threat of IEDs daily with 15,000 bombs discovered in 2011 http://ht.ly/8AjW3
Cast your vote for the #USArmy #MilSpouse of the Year! http://ht.ly/8AjZ7 @MilSpouseMag
Freedom is not free. http://ht.ly/8Ak3H The @Fort_Belvoir Survivors Outreach Services program helps Families of Fallen Soldiers thrive.
There's a cloth diaper brigade at Fort Bliss who is saving money and helping the #environment
http://ht.ly/8Ak7e #milfam / Photos: Paratroopers conduct room clearing training at Fort Polk http://ht.ly/8Akam @FortPolkPAO
This #football referee reminds those without a #military connection to get involved http://ht.ly/8AjFI
This small #Colorado town gives big welcome home to @TheNatlGuard #troops http://ht.ly/8AjTL
Operation Warmth - it's the #USArmy Corps of Engineers' program to deliver clothes to orphans: http://ht.ly/8AjAy #Afghanistan
“Take the job seriously because when you get overseas there's no second chances.” http://ht.ly/8AoLW #MOHPetry #RLTW / “I can honestly credit my brother for my decision to join the Army,” says Staff Sgt. Andrew Payne. http://ht.ly/8AkbU Who or what inspired you to join?
Fort Bragg paratroopers bound for #Afghanistan picked up the latest skills and equipment http://ht.ly/8Ak5p @FortPolkPAO @FtBraggNC
#USArmy #FollowFriday picks include: @2BCT10thMtnDiv @USAfricaCommand
@USAGYongsan @europedistrict @FORSCOM @FamilyMWR @ROKreport #FF
Video: Welcome to Day One of #USArmy Basic Training. Get ready for yelling—lots of it. http://ht.ly/8AjNb
Blogosphere / Army Live Blog Post Topic:
Did you know - Facts about the Army Corps of Engineers / Army Live Blog Post Topic:
Army Acronyms / Army Live Blog Post Topic:
Senior Leader Feature (Farewell to Gen. Chiarelli) / Army Live Blog Post Topic:
Army Quiz: "Working your way up the Army Ranks" / Army Live Blog Post Topic:
Photo of the Week
Army.mil
Spotlight / · Year in Photos (2011)
· Operation Arkansas
· Stories of Valor / · Year in Photos (2011)
· Operation Arkansas
· Stories of Valor / · Year in Photos (2011)
· Operation Arkansas
· Stories of Valor / · Year in Photos (2011)
· Operation Arkansas
· Stories of Valor / · Year in Photos (2011)
· Operation Arkansas
· Stories of Valor
STAND-TO! / Army Antiterrorism Conference /
NetZero / Knowledge Magazine / Army Olympics/Paralympics Team /
NGB Virtual Diversity
Goal / To educate & engage with U.S. Army audiences / To educate & engage with U.S. Army audiences / To educate & engage with U.S. Army audiences / To educate & engage with U.S. Army audiences / To educate & engage with U.S. Army audiences
Measures of Performance / -Army Live: Site Visits, Page Views and Number of Blog Posts
-Army.mil: Page views, Facebook Likes, Referral Traffic
-Facebook: F\eedback Percentage, Impressions, Likes, Comments, Shares, etc.
-Flickr: Photo views, Comments, Number of photos marked as a favorite
-Twitter: Number of Followers, Retweets, Tweetreach, etc.
-STAND-TO!: Total Number of Subscribers & Click Through-Rate / -Army Live: Site Visits, Page Views and Number of Blog Posts
-Army.mil: Page views, Facebook Likes, Referral Traffic
-Facebook: Feedback Percentage, Impressions, Likes, Comments, Shares, etc.
-Flickr: Photo views, Comments, Number of photos marked as a favorite
-Twitter: Number of Followers, Retweets, Tweetreach, etc.
-STAND-TO!: Total Number of Subscribers & Click Through-Rate / -Army Live: Site Visits, Page Views and Number of Blog Posts
-Army.mil: Page views, Facebook Likes, Referral Traffic
-Facebook: Feedback Percentage, Impressions, Likes, Comments, Shares, etc.
-Flickr: Photo views, Comments, Number of photos marked as a favorite
-Twitter: Number of Followers, Retweets, Tweetreach, etc.
-STAND-TO!: Total Number of Subscribers & Click Through-Rate / -Army Live: Site Visits, Page Views and Number of Blog Posts
-Army.mil: Page views, Facebook Likes, Referral Traffic
-Facebook: Feedback Percentage, Impressions, Likes, Comments, Shares, etc.
-Flickr: Photo views, Comments, Number of photos marked as a favorite
-Twitter: Number of Followers, Retweets, Tweetreach, etc.
-STAND-TO!: Total Number of Subscribers & Click Through-Rate / -Army Live: Site Visits, Page Views and Number of Blog Posts
-Army.mil: Page views, Facebook Likes, Referral Traffic
-Facebook: Feedback Percentage, Impressions, Likes, Comments, Shares, etc.
-Flickr: Views, Comments and photos marked as a favorite
-Twitter: Number of Followers, Retweets, Tweetreach, etc.
-STAND-TO!: Total Number of Subscribers & Click Through-Rate