Brand New World
Brands
Brands / a nation of brands
Branded goods = branded items
Quality products
Provide (v)
Reliability (n) / rI%laI@"bIl@tI /
Branded places
Brand loyalty
Display one’s allegiance to
Unbranded places
The American flag / The Stars and Stripes / The Star-Spangled banner
Logos
Mc Donald’s (the Golden Arches)
Nike (the swoosh)
Company, firm, corporations /corporate power
Worldwide, in the world
Economic supremacy / su:"prem@sI, sju:- /
Market share
Wealthy (=rich) countries
Industrialised countries
Globalization
Conquer (v) / "kQNk@(r) /
The world market
Home market / Domestic market
Rich countries / Industrialised countries
Consumer society / Consumers / Consume (v)
Huge advertising budget
Captive market
Corpwatch
World Trade Organization
Free market economy
Liberalization / Liberalize (v)
Remove (v) = suppress (v)
Obstacles
Relocation / Relocate (v)
Lower (v) cost
Massive layoffs
Unemployment = joblessness
Be sacked = be fired
Sweatshops
Slave labour
Cheap labour force
Workers
Low wages
Be ill-treated
Be exploited, oppressed
Violate workers’ rights
Clothes (= garments)
Track suits
Trainers
Bras
Socks
Underwear
Bathing suits
A pair of pants
Caps
Critics
The US alternative flag
A parody
A flag = a banner
Convey (a message)
Anti globalist / Antiglobalization movement
Activists
Demonstrate (v)
Protest (v)
Denounce (v)
Expose shocking practices
Speak out against
Blame /reproach (sb for Ving)
Accuse (sb of Ving)
Depend on
Be addicted to (brands)
Consumerist world
A world devoid of brands
Be brainwashed (into Ving)
Manipulate (v)
Be manipulated
Aggressive advertising
Developed countries
Developing countries
Local products
targets
Target(v) kids
A target consumer
Advertise ( a product) /An advertisement / Advertisers /Advertising campaigns
Buying power = purchasing power
A buyer = a consumer
Gullible = naive
Influence (v)
Undermine (v)
Aim at
Increase sharply, dramatically
A dramatic increase
Increase (v) = rise, go up
Decrease (v) = fall, go down
Process (v) = analyse
A critical mind
Be responsible for
Children’s program
Food adverts
Commercials
The average American child
Useful Verbs
Side with /against
Talk sb into (Ving) = persuade, convince
Talk sb out of (Ving) = dissuade, deter
Rely on
Invest (heavily) on
Be banned (from)
Turn sth into = transform
Devise = elaborate
Expressions
Boost the sales
Spark (=provoke) a debate
A debate = a controversy
Controversial issues
Be the darlings of