Reporting to / Director of Evidence and Impact
Job purpose
The Research and Insight Manager supports our social marketing campaigning and behaviour change activity by ensuring that it is informed by relevant evidence and that its impact is evaluated. The role involves commissioning and overseeing research to provide new insight research and testing creative messages, products and interventions; as well as writing evidence reports based on desk research as part of horizon scanning and supporting campaigns and PR/media activity. The Research and Insight Manager leads internally on developing our UK drinker segmentation work and works closely with our social marketing team to develop theory of change models to design activity and set KPI targets. The role commissions research agencies and external academics to undertake evaluations where needed to supplement our understanding of impact, based on routine data monitoring, assessing our effectiveness in helping people making better choices to reduce alcohol-related harm.
Specific Responsibilities
1. Commission external research as necessary working closely with our Marketing team, writing clear briefs, managing tendering processes and project managing research via external providers that achieves its objectives, is on time and to budget.
2. Ensure that Theories of Change and KPIs are developed in collaboration with Marketing colleagues to allow capture of relevant data through routine monitoring and evaluation.
3. Undertake desk-based research to identify and summarise evidence informing campaigns and interventions in reports.
4. Oversee and provide internal leadership for our UK drinker segmentation work and further develop deep consumer knowledge of our key target audiences and of drinking behaviours that contribute to alcohol-related harm; ensure that market and consumer knowledge and information are translated into actionable implications and insights.
5. Work with our PR/Media team and in collaboration with the Research Officer to support the planning and design of evidence-based communications.
6. Provide analysis of research data presented in appropriate written formats to the Senior Leadership Team and Board of Drinkaware, and contribute to key organisational reports.
7. Provide reviewing support for the Research Officer to ensure accuracy of specified aspects of evidence and impact information on the website drinkaware.co.uk, ensuring that the content is accurate, current, comprehensive and accessible.
8. Contributing to inputting and updating required stakeholder information on the organisational database.
9. Develop and sustain positive relationships and networks in the evidence and impact ‘community’ and with academics including internal expert advisory panels, and help to raise the profile of Drinkaware as a credible and authoritative contributor to the issue of alcohol-related harm.
10. Support the Director of Evidence and Impact in disseminating and publishing outputs from the research and evaluation work – e.g. attending academic conferences and writing papers for peer-reviewed publication.
11. Support less experienced members of the Drinkaware team with their research responsibilities. Formal line management responsibility is currently not required, but may be in the future.
PERSON SPECIFICATION
Education / Training
Post-graduate degree or equivalent in relevant area.
Market research specific training or experience.
Essential Criteria
· Proven experience in a market research agency/client planning and managing role, with a significant focus on strategic research planning, project management and data analysis
· Track record of commissioning qualitative & quantitative research, and of sustaining positive relationships with internal and external stakeholders
· Sound knowledge of quant and qual methodology and best practice through the research cycle
· Strong analytical skills: able to conduct in-house analysis using relevant software (e.g. SPSS, NVivo); interpret and synthesise large data sets; and cull insight from external data sources
· Ability to generate insight and create clear and compelling reports tailored to different audiences
· Experience of evaluating media campaigns and consumer research
· Good knowledge of and interest in the evaluation of health-promoting interventions
· Familiar working with reporting dashboards, KPI’s and knowledge management
· Good knowledge of Theory of Change and/or Logic Model approaches to inform impact-driven practices – and to be engaging colleagues in such work
· Good knowledge of and interest in behaviour-change theories and practical applications
· Highly organised with strong administrative skills and excellent attention to detail
· A personal commitment to reducing the risk of alcohol-related harm
Special features of the role
Some out of standard hours working, evenings and weekends (on an exceptional basis only).
The Drinkaware Trust is committed to diversity and inclusion and it is essential that the post holder is committed to make a positive contribution to their promotion and implementation.
N.B. This job description summarises the key features of the role, it is not intended to be a detailed description and does not cover all the duties that the job holder may reasonably be expected to fulfil.