CHECKLIST

Grow Your List, Grow Your Income

Module 3: How to Get Countless Leads into Your List (free + paid)

  • I am combining paid and free lead generation strategies
  • I am committed to finding more ways to reach the right people
  • I have created a lead generation plan and built strategies around:
  • My website or blog
  • My social presences
  • My email list
  • I am making sure I don’t keep all my eggs in one basket by focusing only on one marketing platform
  • I understand that social networks are controlled by other people and my content and/or profile could disappear at any time
  • I understand that my subscribers have made an emotional commitment to me and I am, in turn, committed to creating a strong plan of regular email contact to build the relationships
  • I am using my email list to:
  • Make offers
  • Share breaking niche news
  • Ask questions
  • Put out polls or surveys
  • Give tips
  • Tell stories
  • Showcase their fellow members’ achievements
  • Other
  • In my emails, I am paying equal attention to:
  • My offer or incentive
  • My call-to-action
  • The landing page I am sending my subscribers or visitors to
  • My web contact form
  • I am sticking to one main point or message per email
  • I am telling stories in my emails that people can relate to
  • I am tracking my results with CRM software as well as hard data and statistics
  • I have considered creating and branding my own YouTube channel as another highly-effective conduit in my lead generation strategy
  • I have put an Aweber tab leading to my sign-up form on my Facebook Page
  • I am using the following formula to increase the chances of people acting on my calls-to-action:
  • I stop writing at the exact moment I’ve hit the high point in my email copy—that single, most-important “message”
  • I then tell my subscriber what I want her to do next, right that moment
  • I am making it as easy as possible for my subscriber to take the action I am suggesting
  • I am making sure I put real thought into my calls-to-action and tailor them to my ideal subscriber
  • I have subscribed to Social Media Examiner and I am enjoying learning how to advertise through their easy-to-read articles and tutorials
  • I have checked out ExpandYourImpact’s “30-Day Facebook Advertising Challenge”
  • I am making sure I am ready to advertise in numbers and an understanding of my audience before I rush into it
  • I have checked out OptimizePress ( to see if their hundreds of set-up-in-seconds templates and time-saving automation is for me
  • I have put together an integrated schedule and plan of lead generation strategies
  • I am using effective lead generation toolsOptimizePress (
  • I am tracking and tweaking my results
  • I am making the most of every way to reach new subscribers