Campaign [TEMPLATE]

Bring together detailed information on a promotional campaign.

Style guide:

Subtype: Campus / Public(delete all but one)

User need

Summarise the user need for this content.

Please note: This content is for internal use only. It will not be displayed on the website.
(required)

As…
I need…
So I can…

About the campaign

Name of campaign (required)
Enter a descriptive name for this campaign. This should be no more than 65 characters. If you cannot rewrite your title to fit this, you can use up to 100 characters. The last 35 will not show in search results.
Campaign summary (required)
Summarise what this campaign does and why it is important. This should be no more than 160 characters.

Status

Status: Open / Closed (delete all but one)

Featured image

Featured image URL
Enter the URL of an image to illustrate the campaign.eg
Featured image alt text
Describe this photo for users who can't see the image. This will not be visible when the image is displayed. This should be no more than 255 characters.eg Students in a lecture theatre
Featured image caption
Give your image a meaningful and interesting caption. This should be no more than 255 characters. eg Share your feedback about your lectures and seminars

Timeline

Campaign start date (required)
Campaign end date (required)

BenefitsExplain at least one benefit that the campaign offers the user. A campaign can have multiple benefits. Copy and paste the Benefits fields below to add additional benefits to the template.

Benefit 1 (required)
Explain a benefit that this campaign offers the user and why they should get involved. Write with your audience in mind. This should be no more than 1,000 characters.
Call to action link text (required)
What do you want users to do to get involved in this campaign? Provide text for a call to action link. This should be no more than 65 characters.eg Share your feedback
Call to action URL (required)
Enter the URL of the page you want users to go to from your call to action.
Image URL
Enter the URL of an image to illustrate this benefit.eg
Image alt text
Describe this photo for users who can't see the image. This will not be visible when the image is displayed. This should be no more than 255 characters.eg A group of staff and students working together
Image caption
Give your image a meaningful and interesting caption. This should be no more than 255 characters.eg Our action plans to make us Better@Bath are based on student feedback
Label for media
If you are using a piece of media (like a video or a photo slideshow) to support this benefit, give it a name here. This should be no more than 160 characters.eg Students explain how to get involved in Better@Bath
Embed code
Paste the embed code of your media here.eg <iframe width="420" height="315" src=" frameborder="0" allowfullscreen</iframe>

Paste additional benefits here.

Supporting information

More about this campaign
If there is important information about this campaign which isn't a direct benefit to the user, explain it here. This should be no more than 1,000 characters.

Partners

If this campaign has external partners, add them here.

Partner 1 (required)
Enter the name of an external partner organisation.eg Acme Inc
Partner’s logo URL
If you are using this partner's logo, enter the URL of the image.eg
Partner’s logo alt text
Describe the image for users who are unable to see it. This will not be visible when the image is displayed. This should be no more than 255 characters.eg Logo for Acme Inc
Partner link text
Provide text for a link to more information about this partner, like their website.eg Acme Inc website
Partner link URL
Provide the URL for further information about this partner.eg

Enquiries

Contact name
Provide the name of the person, team or service who should be contacted for enquiries.
Contact email
Provide an enquiries email address.
Contact telephone number
Provide an enquiries telephone number. For UK numbers, do not use the international prefix (+44).eg 01225 388388

Responsible organisations and groups

Owner organisation or group (required)
eg “Department of Health” or “Internal Audit”. There can only be one.
Associated organisations and groups
Name any additional groups or organisations who share responsibility for this content and may need access to amend it.