Irina I. Skorobogatykh

Experienced and motivated professor of marketing with experience in consulting and marketing research projects.

Address: Sumskoy proezd. 19-119, 117208, Moscow, Russia

Tel. +7 495 311-6855 (private)+7 495 9496- office, +7(903)740-8585 (mobile)

E-mail

Citizenship: Russian

Date of Birth 23.05.1958

Education (1981) Moscow Institute of National Economy named after Plekhanov

(now Plekhanov Russian University of Economics). Specialist degree, Ph.D. in Marketing, Dr.Sc (Marketing)

Professional Training
  • 2016 – Digital Marketing conference, St. Petersburg, April 2016
  • 2015 – 6th Regional EMAC conference, Vienna, Austria
  • 2014 – Hidden Champions of Eastern and Central Europe, Vienna, Austria
  • 2014 – CEEMAN annual conference, Bled, Slovenia
  • 2012 – Conference of marketing education association. Presentation of research paper “Evolution of marketing education in Russia”, Long Beach, USA
  • 2012 – 16-th international conference of Russian Marketing association. Key-speaker “Marketing theory-practice and education: relationship and contradictions”
  • 2011 – Doctor of Science dissertation “Relationship marketing in the networking of actors in Luxury Industry (Theory, Methodology, Practice)
  • 2011 – World Marketing Congress, Academy of Marketing Science (AMS), Reims, France.
  • 2010 – International Marketing Trends Conference Venice, Italy. Presentation of research paper “Country of origin effect and consumtion of luxury products in 8 countries”
  • 2009 – CIM Tutors conference

Consulting and Research Projects

  • Marketing research of customers’ satisfaction by public transport services, 2016
  • Marketing research on customer satisfaction with public transport services in Moscow, 2015
  • Marketing research of city transport efficiency, 2014
  • Research project: Development of profile of University professors (for Plekhanov REU), 2011-2012. Results: model of Plekhanov University professor profile
  • Research and consulting project for the Federal Agency for Property Rights registrations and Cadaster service: “Investigation of Demand for the aggregated and analytical information from Rosreestr and Cadaster. (June-November 2012
  • Research and consulting project: monitoring of development of small and medium sized companies in Sverdlovsk region of Russian Federation (June-October 2012)
  • Consulting project: Audit of marketing and sales business processes for Russian tea-producer, marketing specialists job descriptions development based on CIM professional standards. (April-June 2010)

Taught courses in English and in Russian:

  • MarketingPrinciples (Bachelor)
  • Marketing Research/ Marketing Research and Information (CIM courses, bachelor level)
  • Project management in marketing (Master of Science, CIM course)
  • Customer Care
  • Marketing of luxury goods

Teaching abroad

  • 2016 (November) – international week at Latvian Business School, Riga, Latvia
  • 2012 (April) – Guest lecturer at Denver State Metropolitan University (USA) – topic: Consumer behavior in Russia
  • 2008 (April) – guest lecturer for International week at Upper-Austrian University of Applied Sciences (campus in Steyr, Austria) – the specifics of middle class development in Russia.
  • 2008 (September) guest lecturer at University of Northern Iowa (USA) – The evolution of Russian marketing thought
  • 2007 (March) – Guest lecturer at University of Northern Iowa (USA), topic – Russian Marketing revolution
  • 2007 (October) – Guest lecturer at Loyola Marymount University (USA). Topic: Cooperation between Russian and American university in scientific and business research for students and professors.

Employment Experience:

  • 2011- up to now – Head of Marketing department (Plekhanov Russian University of economics)
  • 2010 – Head of Comparative Economics Department (Plekhanov Russian Academy of Economics)
  • 1984 – 2010 - Plekhanov Russian Academy of Economics, Faculty of Marketing, Associate professor of Marketing department

Publications

  • More then 50 different publications (about 100 published papers) including textbooks on marketing and marketing research, research project reports, articles (in Russian and English) in major specialized marketing journals.

Membership:

  • Marketing education association (2012)
  • Academy of marketing science (2011)
  • Russian Marketing Association (since 1997), member of the advisory board (since 2011)
  • Russian Marketing Guild (2004)
  • European Marketing Academy, EMAC (2008)

Language skills Russian (Native), English (fluent), Spanish (intermediate)

Irina I. Skorobogatykh 1