MAVALA-USA
400 N. BROOME STREET
SUITE 100
WAXHAW, NC 28173
PH: 704-843-2607
FAX: 844-273-0138
MAVALA USA
MINIMUM ADVERTISED PRICE (MAP) POLICY
Mavala-USA is dedicated to selling the high quality products at reasonable prices to ensure that our products are promoted and supported by retailers. We will build our reputation with our retailers who carry our products. The Mavala brand has iconic brand recognition. Mavala-USA is committed to promoting the Mavala image with consumers by investing in marketing and advertising campaigns that focus on our products. We support the idea that discounted advertising of our products can be damaging to the brand. This type of discounted advertising would be harmful to the success of other retailers to support our products.
For the above reasons as of January 1, 2015’, Mavala-USA has executed a unilateral Minimum Advertised Price “MAP Policy”. This policy is designed to establish and implement advertised pricing standards for specific Mavala Products.
Mavala-USA will hold shipping on all products that are maintained under the MAP Policy to retailers who advertise prices for products that are below the MAP / Minimum Advertised Pricing. Below are valuable guidelines to review. These guideline are for if you DO NOT follow the MAP / Minimum Advertised Pricing and/or subsequent revised MAP / Minimum Advertised Pricing guidelines given. The guidelines will be applied to all print, radio, internet, television and all other electronic advertising vehicles. These are the boundaries:
1. Product shipment will be on hold for 45 days for the first offense of the MAP Policy
2. Product shipment will be on hold for 90 days for the second offense of the MAP Policy
3. Product shipment will be on hold for 90 days for any subsequent offense of the MAP Policy, and Mavala-USA, maintains the right to modify or change the MAP Policy at any time and not limited to the list of products subject to the MAP Policy and/or its MAP list on a sixty (60) Day notice.
MAP policy is for only advertised prices. This MAP pricing does not apply to prices actually sold by retailers.
Any questions or inquires pertaining to these policies should be sent by email to Stacie Lavenia, . This is a unilateral statement of terms. No agreement is required nor will we accept retailer’s agreement with this policy.
Mavala-USA, will meticulously uphold this policy and without prior notice, stop selling products for the period of time stated in this MAP Policy to any retailer that does not follow the MAP Policies set. This policy does not apply to any Mavala-USA products not listed on the attached MAP price list. This MAP policy can be changed or revised under the guidelines set forth by Mavala-USA, including, but not limited to adding other items to the MAP Price List effective January 1, 2015’.
This policy is to set the parameters for Mavala-USA policies pertaining to advertised prices for its products.
This policy is to protect both our retailers and Mavala-USA. Following this policy will allow Mavala to continue to build a successful brand and it’s appearance. Mavala-USA will continue to build strong business relationships with its business accounts through education, marketing and a uniform brand registry across the internet and all brick and mortar operations.
MAP Policy & Price List effective January 1, 2015’.
All Mavala-USA products 10% off as follows:
1) #90312 Mavala STOP $13.95
2) #93101 Double lash $24.75
3) #90012 Scientifique $19.80
4) #90512 Nailactan $21.60
5) #91412 Cuticle cream $13.95
6) #90812 Nail shield $19.80
7) #90561 Nailactan tube $21.60
8) #90712 Colorfix $13.95
9) #91512 Cuticle remover $13.95
10)#91481 Cuticle oil $13.95
11)#91812 Mavadry time saver $13.95
12)#90212 Mavala 002 $13.95
13)#95901 LipBalm $ 9.00
14)#90912 Ridge filler $11.70
15)#52001-3 Concealer $17.10