MINUTES
Tuesday 15 August 2017 – 7:30am
Central Geelong Marketing Committee Meeting
100 Brougham Street, Geelong
Section A – Procedural Matters
1. Welcome / Apologies
Attendees:
Bernard Perry (Chair) Lurline Lett Greg Aylmore
Brett Ince Rod Adams Chris Niven
Josie Savio Rachel Drady
Jodie Reyntjes (EO) Nikki Lenaghan (AEO)
Gayle Hope (Minutes)
Apologies: Brett Luxford, Lauren Frew, Olivia Romet, Mark Edmonds
Gayle Hope was introduced to the committee – assisting in the roles of Administration
2. Declaration of Interests - NIL
3. Acceptance of Previous Minutes
· Full committee meeting held 18th July 2017
Moved: JS Seconded: LL All in favour.
Matters arising from previous minutes
- NIL
4. Question Time (Public Gallery)
- NIL – no public gallery present
Section B – Reports
5. Finance Summary – July 2017
· EO presented the July finance summary
· Please direct any questions relating to the finance summary to the EO
6. Winter School Holiday - Evaluation
· EO presented summary of the Kids Fun Program Winter 2017. Key points to note:
- Total Economic Benefit (Before REMPLAN) - $361,750.79
- Total Economic Output (TEO) - $854,000
- Total Return on Investment (TRI) - $1 = $70.21
- Number of Public Participants - 8268
- Number of Activities Offered – 147 Total Experiences/Sessions (57 unique
activities & 15 Specials)
- Number of Participating Businesses – 30
Discussion:
EO highlighted in report responses to new survey questions added to determine social and community benefit impacts.
BP - Agreed that it is very important for program attendees visiting CG to feel safe and welcome within this environment.
BI - For repeat visitation, suggested the use of V/Line trains from the outer suburbs is an option worth exploring and promoting with good links now from Waurn Ponds and Lara.
Recommendation: That the Committee notes the Winter 2017 Kids Fun Program evaluation
Moved: LL; Seconded: BI; All in favour
Action: EO to include V/Line travel as option for future programs
7. Tastes – Snapshot
· EO presented an overview of Tastes data to date. Key points to note:
- Individual Activities – 639 (107 unique)
- Participating Businesses – 114
- Participants to date – 22,526
Discussion:
· This year’s program saw the highest number of sold out events with some businesses adding additional sessions to cater for demand.
· The participation numbers overall will be lower than last year due to no large scale events being delivered in Lt Malop St West as a result of revitalisation works in that area and Waterfront Makers & Growers Market fell outside of Tastes dates.
· Feedback from guided tours has been extremely positive with the new addition of Eat the Street a great success. EO to liaise with BI in relation to this event being offered in conjunction with MFWF.
· Mixed reviews received for the self-guided tours due to inconsistent offerings from participating businesses and the expectation of returning participants.
· Excellent media editorials received throughout this event along with significant social media coverage.
· High tea at the Pier with Stephanie Alexander was a sell out with excellent feedback received from participants. Will review guest presenter for future events with a view to making the event even bigger.
· BI suggested Matt Preston was brilliant at the Grampians Grape Escape and would be worth considering in an attempt to broaden the market.
· Feedback from several businesses who participated in Tastes has been very positive indicating attendance to their events was solely due to the promotion and marketing by CGM
Action:
EO to present full evaluation of Tastes at September committee meeting
EO to liaise with BI in relation to MFWF
EO to commence investigation of options for feature personalities at 2018 event.
8. CGM Activity Report Card 2016-2017
As per report in meeting pack.
9. Executive Officer Report-
As per report in meeting pack
· Five Christmas wall art installations have been commissioned with the spaces currently being negotiated. The Library have expressed interest to tie in with the Archibald Exhibition.
· Investigating options to gain access to the AR technology used by Adelaide City Council as part of their Christmas program
· Continuing to liaise with Deakin re Myer Christmas windows character robotics project – awaiting Myer Melbourne go ahead for character access.
· ICTC/ Mainstreet conference in Melbourne 26-28 October. On 26 October, COGG is hosting a field trip to Central Geelong
Action: Committee members to advise if they would like to attend and speak with delegates.
Section C – Confidential Matters
10. Confidential Matters – See attached document
Section D – For Information
11. General Business
GA – Waterfront quieter due winter. Still getting corporate guests through NDIA and
other large employers.
BP – Village Cinemas Executive team from Melbourne visited recently and impressed by
the progress in Central Geelong.
RA – Belcher Arcade to be developed and Spare Change redeveloped. Investors from
Melbourne viewing CG as a good place to invest.
LL – Traffic quiet with revitalisation works and retailers reporting lower figures.
Supporting
businesses who are being impacted at this time. An exciting new retailer opening
will reveal full details at the September meeting. Centrepoint Arcade to be
occupied with 4 new tenancies from Creative Geelong.
JS – Gordon Open Day went well but numbers were down unfortunately due to poor
weather. Will continue with the format of this event annually. Construction has
commenced to the new Tech building .
RD – GMHBA sponsorships of Pier to Pub, Mountain to Surf, Run Geelong. Also announced new sponsorship of Destination Happiness with Angie Hilton - a program aimed at encouraging health and wellbeing.
CN – Although the bank is currently being impacted by revitalisation works, it’s great to see the activity
BI – 1200 users currently actively engaged with the “Wander Geelong & the Bellarine”
app. Spice Magazine have run an article promoting the region as a business
destination with a view to staying on and enjoying some leisure time. International
Marketing Campaign being developed to capture the Chinese market visiting
Australia on business.
Meeting closed – 8:45am
Next Meeting scheduled for
Tuesday 19 September 2017, 7:30am – 9:00am
Action List – AUGUST 2017
Action / Who by / Date by / CompletePresent full evaluation of Tastes 2017 to Committee at September Committee meeting / JR / 12/08/2017
Liaise with TGBB re Eat the Street and MFWF / JR / 19/09/2017
Commence investigation of options for feature personalities at 2018 Tastes event / JR / 30/09/2017
Committee members to advise if they would like to attend and speak with delegates on Mainstreet field trip on 26 October / Committee members / 25/10/2017
Include VLine travel as option for future programs / BO / 19/09/2017