BWC Website Voice Chart

Voice Characteristic / Description / Examples
  • Conversational
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  • We encourage a conversation about business writing to occur between Consultants and clients.
  • We are willing to discuss all aspects of business writing from individual examples and issues to overarching ideas on the importance and impact within the business world.
  • We are learning, too. Through our clients, we learn what is currently important to the business and student communities.
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  • Use language that encourages face-to-face appointments for discussion.
  • Use more formal writing when conversing electronically in order to prevent any misunderstandings, but convey that a more informal and direct conversation may take place within the BWC.
  • Emphasize conversation, not instruction or copy editing—this is not a class nor an editing service.

  • Informative
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  • We seek to provide knowledge on the most current and efficient aspects of business writing.
  • We want to correct problems before they turn into bad representations.
  • We want to answer questions regarding business writing.
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  • Do not provide out-of-date information or language. If you do not know, ask someone for guidance.
  • Do not provide too much information—be concise to avoid confusion.
  • Be concise, but thorough.
  • Front load sentences.
  • Cater to the needs of the user—anticipate questions, situations, and problems in order to provide useful and concise answers.\

  • Positive
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  • We are passionate about effective communication through business writing.
  • We want to see all levels of writing in order to help continuously improve the writing process for clients as well as gain feedback on our techniques and topics.
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  • Make the user experience enjoyable by providing useful information in a concise way.
  • We do not judge writing. Instead, we provide constructive criticism and encourage clients to learn more about not just business writing, but also about their own writing process.

  • Committed
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  • We care about our clients and how they are doing in relation to their business writing.
  • We encourage consistent improvement in the writing process.
  • We know that the evolution of one’s writing process never stops, so we do not stop helping every step of the way.
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  • Encourage long and repeat appointments.
  • Emphasize extended hours.
  • Provide supplemental materials on the website for constant access.
  • Provide consistency, but show willingness to expand knowledge into other fields and styles.

  • Experienced
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  • We have career experience in business writing.
  • We have seen the end result of certain ideas and would be willing to share these experiences so that our clients can improve their own work.
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  • Even though it is a more relaxed space, do not fall into lingo or jargon.