Coaches vs. Cancer Suits And Sneakers™

Social Media Action Plan

ACTION PLAN DATES:January 22-28, 2018

CALL TO ACTION: 1. Wear your Suits And Sneakers

2. Bid on Suits And Sneakers Week Auction (ebay.com/coachesvscancer

KEYS TO SUCCESS: Share your pictures and videos on social media. Tag @CoachesvsCancer

OFFICIAL SITE:

OFFICIAL CVC SOCIAL MEDIA: @CoachesvsCancer, #SuitsAndSneakers

ASSETS:Suits and Sneakers Logo; Videos; Social media graphics

RECOMMENDED PROMOTION

Thank you for your commitment to making Suits And Sneakers Week a success! We need your help to:

  1. DEFINE SCHOOL SUPPORT: Define your scope of support for Suits And Sneakers Week- ideally communications (2-3 times between 1/22 and 1/28). Sample copy below.
  2. SPREAD THE WORD: Tell your campus colleagues to spread the word! (ie. university social media leads, athletic department, alumni association, student life liaison)
  3. WEAR SUITS AND SNEAKERS
  4. SHARE YOUR STORY:Along with any pictures from the game on your social media using the official CvC social handle @CoachesvsCancer, and hashtag #SuitsAndSneakers. *Sample copy below

SAMPLE COPY:

FACEBOOK

Tag: @coachesvscancer

Hashtag: #SuitsAndSneakers

Sample Facebook posts

  • Save lives from cancer while bidding on your favorite basketball coaches’ sneakers and ties during Suits And Sneakers Week-Jan 22-28! 100% of the proceeds will help provide free rides to chemo, free places to stay near hospitals, and breakthrough research that will help fight cancer each and every day. Bid now and help us attack cancer from every angle. Ebay.com/coachesvscancer
  • Join us in wearing a special pair of Princess Lacey’s Laces, in memory of Lacey Holsworth. Let’s #laceupforlacey and attack cancer from every angle. Visit shoecarnival.com/lacey #laceupforlacey #coachesvscancer #suitsandsneakers
  • Coaches across the country will be wearing our custom @vineyardvines ties during @CoachesvsCancer #SuitsAndSneakers Week. Help us attack cancer from every angle! Bid now on exclusive items in the #SuitsAndSneakers Week Auction, visit eBay.com/coachesvscancer

TWITTER

Handle: @CoachesVsCancer

Hashtags: #SuitsandSneakers

Sample tweets

  • Help beat cancer on and off the court. Bid on your coach’s game worn sneakers and custom @vineyardvines ties during the#SuitsAndSneakers Week Auction. Jan. 22-28. Visit eBay.com/coachevscancer
  • Get your Princess Lacey’s Laces today at shoecarnival.com/lacey #coachesvscancer #laceupforlacey #suitsandsneakers
  • Help @CoachesvsCancer @AmericanCancer end cancer. Bid on exclusive items in the #SuitsAndSneakers Week Auction eBay.com/coachesvscancer@adorablelacey @vineyardvines

Sample tweet for 1/27

  • Today @vineyardvines will donate 10% of event sales to the @AmericanCancer in support of @coachesvscancer #SuitsAndSneakers

INSTAGRAM

Handle: @CoachesVsCancer

Hashtags: #SuitsAndSneakers

Sample Instagram posts

  • Save lives from cancer while bidding on your favorite basketball coaches’ sneakers and ties during Suits & Sneakers Week Jan 22-28! 100% of the proceeds will help provide free rides to chemo, free places to stay near hospitals, and breakthrough research that will help fight cancer each and every day. Bid now and help us attack cancer from every angle. Ebay.com/coachesvscancer
  • Join us in wearing a special pair of Princess Lacey’s Laces, in memory of Lacey Holsworth. Let’s #laceupforlacey and attack cancer from every angle. Visit shoecarnival.com/lacey #laceupforlacey #coachesvscancer #suitsandsneakers
  • Coaches across the country will be wearing our custom @vineyardvines ties during @CoachesvsCancer #SuitsAndSneakers Week. Help us attack cancer from every angle! Bid now on exclusive items in the #SuitsAndSneakers Week Auction eBay.com/coachesvscancer