SECTION - B
Attempt any four questions (answer limit 300 words) :
Q.2 Exp l ai n t he m ea ni ng and i m p or ta nce of custo m er
10×4
=40
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education Learning
Term-End-Examination : December - 2015
relationship management.
Q.3 Explain global retailing market and its dimensions.
Roll No. :
Total Printed Pages : 2
Q.4 / Explain the retail supply chain management and logistics; / BBA-106also explain its importance and functions. / NAME OF PROGRAMME : / BBA (Retalling)
Q.5 / Why human resource is essential part of retailing and what are its major functions. / TITLE OF PAPER : CODE OF PAPER : / RETAIL MANAGEMENT BBA - 106
Q.6 Expl ain the challenges and opportunities of retai ling available in Indian market, also describe the government of India policy implications on retail.
Q.7 Describe the characteristics of organized and unorganized retail.
Q.8 W hat do you understand by store design and layout?
Time : 3 Hours ] [ Max.Marks : 70
Instructions :
Question paper is in two sections A B. Section ‘A’ consists of Ten short answer type questions of five marks each out of which a candidate will be required to attempt six questoins. Section ‘B’ consist of seven descriptive type questions.
Each question is of ten marks. Students are required to attempt four questions.
SECTION - A
Whatare the factors need to be considered while designing the layout?
______
Q.1 Short answer type questions (maximum limit 80-100
words). Attempt any six questions.
i. What is Retail Location?
ii. List the various factors considered for site Selection
Analysis.
iii. What is Trading Area?
iv. Explain briefly the different layout patterns. v. Explain the functions of retailing.
vi. Describe the positioning of retail shops. vii. Explain the building retail store image.
viii. Discuss the retail service quality management. ix. Describe the retail pricing decisions.
x. Describe the retail inventory management.
5×6
=30
BBA-106 ] 2
BBA-106 ]
1 [Contd....
SECTION - B
Attempt any four questions (answer limit 300 words) :
Q.2 Exp l ai n t he m ea ni ng and i m p or ta nce of custo m er
10×4
=40
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education Learning
Term-End-Examination : December - 2015
relationship management.
Q.3 Explain global retailing market and its dimensions.
Roll No. :
Total Printed Pages : 2
Q.4 / Explain the retail supply chain management and logistics; / BBA-106also explain its importance and functions. / NAME OF PROGRAMME : / BBA- (Retalling)
Q.5 / Why human resource is essential part of retailing and what are its major functions. / TITLE OF PAPER : CODE OF PAPER : / RETAIL MANAGEMENT BBA - 106
Q.6 Expl ain the challenges and opportunities of retai ling available in Indian market, also describe the government of India policy implications on retail.
Q.7 Describe the characteristics of organized and unorganized retail.
Q.8 W hat do you understand by store design and layout?
Time : 3 Hours ] [ Max.Marks : 70
Instructions :
Question paper is in two sections A B. Section ‘A’ consists of Ten short answer type questions of five marks each out of which a candidate will be required to attempt six questoins. Section ‘B’ consist of seven descriptive type questions.
Each question is of ten marks. Students are required to attempt four questions.
SECTION - A
Whatare the factors need to be considered while designing the layout?
______
Q.1 Short answer type questions (maximum limit 80-100
words). Attempt any six questions.
i. What is Retail Location?
ii. List the various factors considered for site Selection
Analysis.
iii. What is Trading Area?
iv. Explain briefly the different layout patterns. v. Explain the functions of retailing.
vi. Describe the positioning of retail shops. vii. Explain the building retail store image.
viii. Discuss the retail service quality management. ix. Describe the retail pricing decisions.
x. Describe the retail inventory management.
5×6
=30
BBA-106 ] 2
BBA-106 ]
1 [Contd....