Economics, Business & Math Department

MOS 4404

INTERNATIONAL ENTERPRISE

at King’s UniversityCollege

Session Schedule

Class / Date / Topic / Activity / Reading
1 / Jan.10 / Global Business Environment
  • Course Introduction
  • Internationalization Process
/ Chpt. 1&2
2 / Jan. 12 / Case: “Global Branding of Stella Artois”
3 / Jan.17 / Exporting / Chpt. 4
4 / Jan.19 / Case: “Selkirk Group in Asia”
5 / Jan.24 / Sourcing / Chpt. 5
6 / Jan.26 / Case: “Intel’s Site Selection”
7 / Jan. 31 / Licensing / Chpt. 6
8 / Feb. 2 / Case: “Cameron Auto Parts”
9 / Feb.7 / Joint Ventures / Chpt. 7
10 / Feb.9 / Case: “Nora-Sakari”
11 / Feb.14 / Strategy Formulation / Chpt. 8
12 / Feb.16 / Case: “Samsung China”
Case Write-up #1 Due
READING WEEK – NO CLASSES
13 / Feb.28 / Evolving Multinationals / Chpt. 9
Chpt. 10
14 / Mar. 1 / Case: “Whirlpool Corp.”
15 / Mar.6 /
  • The Global Manager
  • Managing the Global Workforce
/ Chpt. 11,15
16 / Mar.8 / Case: “Larson in Nigeria”
17 / Mar.13 / Strengthening International Government Relations / Chpt. 12
18 / Mar.15 / Case: “Enron and Dabhol Power”
19 / Mar.20 / Ethics in International Business / Case Write-up #2 Due
20 / Mar. 22 / NO CLASS
21 / Mar.27 / NO CLASS
22 / Mar.29 / Student Presentations
23 / Apr.3 / Student Presentations
24 / Apr. 5 / Student Presentations
25 / Apr. 10 / Student Presentations

1

MOS 4404

International Enterprise

Detailed Session Outline

Session 1

1. An Introduction to MOS 4404

  • Review of course outline, course materials, student and course evaluation

2. Lecture: The Global Business Environment

  • Key Variables
  • Population
  • Economic Development
  • Trade and Natural Resources
  • Foreign Investment

Assigned Reading:

  • Beamish et. al., International Management, (Text), chapters 1&2

Session2

1.Case: The Global Branding of Stella Artois

Assignment Questions:

  1. Does it make sense for Interbrew to develop a global brand?
  2. Does Stella Artois appear to be the right choice as the company’s flagship brand?
  3. Interbrew’s strategy has focused on developing cities as their markets rather than on the more traditional view of countries as markets – what are the pros and cons of this approach?
  4. What would Interbrew have to do to succeed with Stella in the major urban market closest to where you live? Will these requirements vary much between major cities?
  5. What role should the Internet play in developing Stella Artois as a global brand?

Session 3

1.Lecture: Exporting

  • Steps to Managing Export Operations
  • Pricing in Export Markets
  • Stages of Export Market Involvement
  • Trade Intermediaries
  • Vital Questions to be asked
  • Present day export trade

Assigned Reading:

  • Text, chapter 4

Session 4

1. Case: Selkirk Group in Asia

Assignment Questions:

  1. What is your assessment of the company’s current competitive strategy and position, both in Australia and across Asia?
  2. How well does the current export organization and approach to managing export operations support the existing strategy for Asia?
  3. What are the company’s current strategic options in Asia and what is your assessment of the prospects for different options?
  4. What recommendations would you make to Segrave, the managing director of Selkirk Group, with respect to the company’s competitive strategy and organization for the Asian region?

Session 5

  1. Lecture: Sourcing
  • International Product Cycle Theory
  • Trends in Global Sourcing Strategy
  • Potential Pitfalls in Global Sourcing
  • The Value Chain
  • Functional Interfaces
  • Logistics of Sourcing Strategy
  • Long-term Consequences

Assigned Reading:

  • Text, chapter 5

Session 6

1.Case: Intel’s Site Selection Decision in Latin America

Assignment Questions:

  1. Why is Intel interested in investing internationally? Why does the company want to invest in Latin America?
  2. What characteristics does the company seek in a country where it will locate its investment?
  3. What are the pros/cons of each country on Intel’s short list?
  4. If you were Ted Telford, in which country would you invest and why?

Session7

  1. Lecture: Licensing
  2. What is Licensing?
  3. When is it employed?
  4. Licensing related issues

Assigned Reading:

  • Text, chapter 6

2.Case write-up #1 Due at the beginning of class

Session8

1.Case: Cameron Autoparts

Assignment Questions:

1.Should Cameron have licensed to McTaggart or continued to export?

  1. Was McTaggart a good choice for a licensee?
  2. Was the royalty rate reasonable?

Session9

  1. Lecture: Joint Ventures
  2. International Joint Ventures
  3. Why Companies are Creating International JVs
  4. Strengthening the Existing Business
  5. Other Motives for International JVs
  6. Requirements for International JV Success

Assigned Readings:

  • Text, chapter 7

Session10

1.Case: Nora-Sakari: A Proposed Joint Venture in Malaysia

Assignment Questions:

  1. Why have negotiations so far failed to result in an agreement? Is the formation of the joint venture between Nora and Sakari the best option for both companies to achieve their respective objectives?
  2. As Zainal, what would you do to ensure the Nora Fulfills the TMB contract?
  3. If Zainal decides to renegotiate (and assuming that Kuusisto agreed), how should he restructure the terms of the deal?

Session 11

1.Lecture: Strategy Formulation

  • The changing world
  • Pressures towards Globalization
  • Pressures towards Localization
  • Business Strategies

Assigned Readings:

  • Text, chapter 8

Session12

1.Case: Samsung China: The Introduction of Colour TV

Assignment Questions:

1.What are the major problems Samsung faces as it tackles the television market in China?

2.How would you segment the Chinese TV market in terms of product, consumers and competition?

3.Which market segment should Samsung target? What marketing strategy would you suggest Samsung adopt?

Session 13

  1. Lecture: Evolving Multinationals
  2. International Division Structures
  3. Area Division Structures
  4. Global Product Division Structures
  5. Transnational Structures
  6. Affiliates
  7. Dimensions of Evolution
  8. MNC Evolution – An Integrated Process

Assigned Readings:

  • Text, chapters 9 & 10

2.Case write-up #2 due at the beginning of class

Session14

1.Case: Whirlpool Corporation’s Global Strategy

Assignment Questions:

  1. Describe the appliance industry in the United States, Europe, and Asia.
  2. Is the appliance industry a global industry?
  3. In formulating and implementing its global strategy, what assumptions about the future did Whirlpool make?
  4. Why did Whirlpool encounter so many problems?

Session 15

1.Lecture: The Global Manager

  • Issues facing Managers in DMNCs
  • Skills of the Global Manager
  • Managing International Assignments

Assigned Readings:

  • Text, chapter 11

2.Lecture: Managing the Global Workforce

  • Diversity and Consistency
  • Elements of Diversity
  • Limits of Diversity
  • Elements of Consistency
  • Recommendations for Multinationals

Assigned Readings:

  1. Text, chapter 15

Session16

1.Case: Larson in Nigeria

Assignment Questions:

1.What are the three major issues confronting David Larson?

2. How would you recommend that each be handled?

Session 17

1.Lecture: Strengthening International Government Relations

  • Sources of Trade Regulation
  • Opportunities, Threats and Political Strategy
  • Impact of International Business-Government interaction
  • Proactive Management of Government relations

Assigned Readings:

  • Text, chapter 12

Session 18

1.Case: Enron and Dabhol Power

Assignment Questions:

1.How did Enron become the first non-Indian company to develop a power plant in India?

  1. Why was the Dabhol project suspended by the government in 1995?
  2. What could Enron have done differently to prevent the project from being suspended?
  3. Consider the renegotiation that took place after the 1995 suspension. What were the bargaining positions of Enron and the government?

Session 19

1.Lecture: Ethics in International Business

1. Developing and instilling a culture of ethics across borders

2. Dealing with competing ethics

Assigned Readings:

  • TBA

2. Case write-up #3 Due at the beginning of class

Session 20

1.No Class

Session21

1.No Class

Session 22

1.Student Presentations – Groups to be assigned

Session 23

1.Student Presentations – Groups to be assigned

Session 24

1.Student Presentations – Groups to be assigned

Session 25

1.Student Presentations – Groups to be assigned

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