What is Winterlicious?

This June, we are excited to announce the arrival of Launceston’s first Winter Food and Wine focused promotion,Winterlicious!Many Cities around Australia successfully run similar events andwe are excited to bring a similar concept to Launceston, aiming to have around seventy businesses participating.

Commencing on the 1stJune and concluding on the 30th June, Winterlicious will highlight the wonderful array of Tasmanian produce, innovative menus and cool climate wines available in Launceston and the surrounds, whilst providing locals and visitors with an incentive to get out and about during the cooler months.

As part of the month long program, local restaurants, pubs and producers will have the opportunity to participate in the program by offering incentives designed to increase visitation from existing customers and to attract new customers to your business. Incentives can take on many forms including value adds, discounts or specially designed winter taste menus.

There are three categories for Winterlicious:

  1. Coffee Crawl
  2. Bar Hop
  3. Food & Wine Safari


*Example only

What’s in it for your business?

This is an exciting opportunity for your business to be a part of Launceston’s first large scale Food and Beverage promotion, allowing you to attract new and existing customers during the off peak season. Promotion of Winterlicious will commence during the first week of May and will include an extensive campaignincorporating the following:

  • 6 page pull-out feature with The Examiner, with details of all offers from participants.
  • Television campaign with SCTV.
  • Radio campaign utilising Chilli, LAFM, City Park Radio and WayFM.
  • Bus back campaign.
  • Intensive social media campaign.
  • Winterlicious web page featured on cityprom.com.au

How do I participate?

To participate in Winterlicious, all you have to do is come up with a winter menu idea and let us know! Here are some suggestions that you may like to consider:

  1. Create a new Winterlicious menu item, or re-name an existing one!
  2. Provide a value add offer, such as a main meal with glass of wine for $25.
  3. Host a masterclass or tasting event.
  4. Create a special blend coffee or cocktail.
  5. Create a unique event of your own that we can include as part of the program.
  6. Launch a new product or brand.

Once you have decided what you would like to do, just fill out the details on this form and email us back.

How much does it cost?

To participate in Winterlicious, the cost will be $200 for the month long period of activity. Opportunity for larger advertising packages for The Examiner feature will also be available, details on this will be available in the coming weeks.

As a major event partner, Fairfax Media will produce a Winterlicious pull out feature in the Examiner as well as a digital copy that will also be circulated and handouts for each business participants.

Should you wish to participate, please complete the registration form and return by no later than the 1stMay 2016!

Register your Business

What we need to know!

Business Name:

Business Owner/Manager:

Category you are interested in (BarHop, Coffee Crawl, Food & Wine Safari)

Business Address:

Contact email:

Contact Number:

Website:

Are reservations required? (Please circle) YESNO

In 50 words only, a description of your business:

Winterlicious offer for the month of June:

Return to

OR

Level 3/65 St John Street

Launceston 7250

For more information please call 63 343321