BASIC MARKETING 301- 311
T – TR 6 – 9:00 pm
Fort Hood
Instructor:Ms. Melinda Montoya, BS, MBA/Marketing
Phone:(254) 289-1019
E-mail Address:
Student Conferences: By Appointment Only
Class Location:Fort Hood
Department: College of Business Administration – Marketing &
Management
Administrative Assistant III:Andrew McSweeeney
Phone: (254) 519-5437
Fax: (254) 501-5825
Founders Hall – Room 323
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1.0 OVERVIEW:
Application of marketing activities, strategies, and techniques to business, non-business, and service industries. Environmental influences and the marketing mix (4Ps) will be examined. Topics covered are target marketing, strategic market planning, marketing research, buyer behavior and international marketing.
2.0 COURSE OBJECTIVES:
Upon successful completion of this course the student will be able to:
Understand the nature of marketing in terms of the macro role in both profit and non-profit organizations.
Understand the strategic planning view of how managers can find target market opportunities with market segmentation.
Understand how the firm must get information for marketing management.
Understand how the firm can use the Marketing Information Systems and Marketing Research to manipulate the 4Ps.
Understand how demographic dimensions and trends in the consumer market relate to the target marketing opportunities.
Understand the behavioral aspects of the consumer market.
Understand the behavioral aspects of the industrial market.
Understand the development of a successful marketing mix using the 4Ps.
Understand the planning and implementing of whole marketing plans and programs.
Understand the principles used in the international market place.
3.0 Text:
Marketing w/Connect Levy & Grewal, 4th
ISBN: 1259280594
/ 4.0 Course Requirements4.1 Reading Assignments:
Students will be required to read the text for this course.
Specific assignments will be given to meet the class needs.
4.2 Article Summary: 200 points
Students will be required to summarize a marketing article, which must be related to the materials in one of the chapters of the text. Each summary should be 2 to 3 typed double-spaced pages, with cover page (APA format). A copy of the article from a current (no more than one year old) business periodical, journal or the Internet should be stapled to the summary. Each student will be required to give a brief report on the article no longer than 5 minutes. Articles are due and will be presented as assigned. A copy of the article, article summary and a cover page will be provided to Ms. MontoyaBEFORE your presentation. Mandatory Attendance
4.3 Assignments Key Terms: 240 points
There are a total 18 assignments to be turned in (see 6.0 for details) with each assignment worth 13.33 points for a total of 240 points. These assignments must be typed, single spaced and bold and the answer double spaced not bold. Key Terms will be bold with definition single spaced, not bold.. If you are unable to attend class, to receive credit for your assignment you must e-mail the assignment to me on the day due. Then you must bring a copy of the email and a hard copy of the assignment to the next class, in order to receive credit. No late assignments will be accepted.
4.4 AssignmentsLearnSmart Modules: 200 points
A “Learn Smart Module” is assigned for each chapter in the text. Due dates and grading points are listed in the syllabus. Access through “Weekly Modules” Bb Menu. Grading points vary and are noted.
6 @ 15 pts (Chapter 1, 2, 6, 9, 13, 18)
9 @ 10 pts (Chapter 3, 4, 5, 7, 8, 10, 11, 12, 19)
4 @ 5 pts (Chapter 14, 15, 16, 17)
4.5 Case Study Assignments: 100 points
Two “Case Studies” are assigned throughout the semester. Due dates for these case study assignments are listed in the syllabus. Each case is worth 50 grading points
4.6Student Profile and Course Agreement: 20 points
Students should review the Syllabus in depth and be sure they are willing to comply with all assignments, and deadlines in this course. The course agreement requires Students to agree to these expectations.
4.7 Examinations: 700 points
There will be five online exams. The test questions will be multiple choice. They will be timed and once started, must be completed at that time. Access through “Weekly Modules” Bb Menu. **Arrangements for make-up exams will be made with the instructor.
4.8 Class Participation: 100 points
Attendance is important, during class stars will be given to students who give “WOW” answers and are actively participating in class. Students must turn in their stars at the end of the semester to receive credit.
5.0 Grading Criteria
5.1 Grading Computations:
Students are evaluated on the following aspects:
Examinations Points: 700
Learn Smart 200
Case Studies 100
Article Summary 200
Class Participation 100
Student Profile 20
Final Grade Total Points 1320
5.2 Grading scale is:
Points: 1320 – 1188 = A
1187 - 1056 = B
1055 - 924 = C
923 - 792 = D
791 - 0 =F
6.0 Course Calendar
Caveat: Like all schedules, the following is TENTATIVE. As your instructor I reserve the right to make changes as needed to this schedule. If changes are necessary, they will be announced in class. It is your responsibility to learn of any changes announced in your absence
*Students are responsible for all information in the chapters even if we do not cover the chapter in class.
WEEK 1
August 23
August 25 / Introduction
What do you expect to learn in this class
Syllabus Overview/Questions and answers
Chapters 1 - 2
Key Terms &LearnSmart Modules
Student Contract and Profile
WEEK 2
August 30
September 1 / Chapters 3 - 4
Key Terms &LearnSmart Modules
Exam 1 Chapters 1 – 4 (140 points)
CASE STUDY 1: TBA
Use marketing terminology (underline the terminology used).
WEEK 3
September 6
September 8 / Chapters 5 - 6
Key Terms &LearnSmart Modules
CASE STUDY 1: Due (50 points)
Chapters 7 - 8
LearnSmart Modules
WEEK 4
September 13
September 15
Week 5
September 20
September 22 / Exam 2 Chapters 5– 8 (140 points)
Chapter 9 – 10
Key Terms &LearnSmart Modules
Chapters 11-12
Key Terms &LearnSmart Modules
Exam 3 Chapters 9-12 (140 points)
Case Study 2: United
Use marketing terminology (underline the terminology used).
WEEK 6
September 27
September 29 / Chapters 13, 15, 16
Key Terms &LearnSmart Modules
Case Study 2 Due
Chapter 17 - 19
Key Terms &LearnSmart Modules
Exam 4 Chapters (140 points)
WEEK 7
September 4
October 6 / Chapter 18 – 19
Key Terms &LearnSmart Modules
Exam 5 Chapters (140 points)
Article Presentations
Mandatory Attendance
KeyTerms Due
WEEK 8
October 11
October 13 / Article Presentations
Mandatory Attendance
Article Presentations
Mandatory Attendance
7.0 Drop Policy:
If you discover that you need to drop this class, you must go to the Records Office and ask for the necessary paperwork. Professors cannot drop students; this is always the responsibility of the student. The record’s office will provide a deadline for which the form must be returned, completed and signed. Return the signed form to the records office, wait 24 hours, go into Duck Trax and confirm that you are no longer enrolled. If you are still enrolled, FOLLOW-UP with the records office immediately. You are to attend class until the procedure is complete to avoid penalty for absence. Should you miss the deadline or fail to follow the procedure, you will receive an F in the course.
8.0 Academic Honesty:Academic Integrity Statement
Texas A&M University - Central Texas expects all students to maintain high
standards of personal and scholarly conduct. Students found responsible of
academic dishonestly are subject to disciplinary action. Academic dishonesty
includes, but is not limited to, cheating on an examination or other academic
work, plagiarism, collusion, and the abuse of resource materials. The faculty
member is responsible for initiating action for each case of academic dishonesty
and report the incident to the Director of Student Affairs. More information can
be found at
9.0 Disability Support and Access
Texas A&M University – Central Texas complies with Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990. TAMUCT promotes the use of the Principles of Universal Design to ensure that course design and activities are accessible to the greatest extent possible. Students who require reasonable accommodations based on the impact of a disability should contact Gail Johnson, Disability Support Coordinator at (254) 501-5831 in Student Affairs, Office 114E. The Disability Support Coordinator is responsible for reviewing documentation provided by students requesting accommodations, determining eligibility for accommodations, helping students request and use accommodations, and coordinating accommodations..
10. 0 Tutoring
Tutoring is available to all TAMUCT students, both on-campus and online. Subjects tutored include Accounting, Finance, Statistics, Mathematics, and Writing (APA). Tutors are available at the Tutoring Center in Founder's Hall, Room 204, and also in the Library in the North Building. Visit and click "Tutoring Support" for tutor schedules and contact info. If you have questions or if you're interested in becoming a tutor, contact Academic Support Programs at 254-519-5830 or by emailing .
11.0Library Services
INFORMATION LITERACY focuses on research skills which prepare individuals to live and work in an information-centered society. Librarians will work with students in the development of critical reasoning, ethical use of information, and the appropriate use of secondary research techniques. Help may include, yet is not limited to: exploration of information resources such as library collections and services, identification of subject databases and scholarly journals, and execution of effective search strategies. Library Resources are outlined and accessed at.