PROGRAM DETAILS
DAY AND TIME
21 September, 2pm – 7 pm
TITLE
Attractive Cities 2016
ACTIVITY PARTNER
Union of the Baltic Cities Smart and Prospering Cities Commission
MANAGEMENT SUMMARY
Join a free executive seminar on talent management and place promotion, run by northern Europe’s # 1
place marketing consultant firm. Experience designxport - the City of Hamburg’s exhibition and event
center for currentdesign. Uncover the secret of success of the Hamburg strategy and brand management.
Discuss genderequality as a potential for cities in the Baltic Sea Region. Learn from an international
executive consultant about executive search, HR consulting and business coaching. Meet practitioner from
Hamburg Kreativ Gesellschaft, the municipal institution to promote Hamburg’s creative industries.
PROGRAM DETAILS
PART 1
14:00-15:30
Title: Talent management and place promotion – Executive seminar
Speaker, Function, Organization:Morten King-Grubert, Senior Strategy Adviser, Tendensor International
The war for talent is currently the hottest topic in Europe and the world. Tendensor, northern Europe’s # 1 place marketing consultant firm gives you a comprehensive insight into talent management and place promotion.
Talent management
- Global context
- Attraction factors for talents
- Designing, organization and implementation
- Talent reputation and attraction
15:30 Coffee break
PART 2
16:00-17:30
Title: Talent management and place promotion – Executive seminar
Speaker, Function, Organization: Morten King-Grubert, Senior Strategy Adviser, Tendensor International
Regions and cities of today need to be able to attract a broad portfolio of investments – from more traditional green field establishments to smart capital, start-ups and entrepreneurs. But traditional investment promotion has proven less effective in the knowledge and innovation driven economy.
Place promotion
- Strategies and tools for branding the place for talents
- Marketing the place to attract talents
- Building local and global networks
- Public Expat Management
PART 3
18:00-19:00
Title: designxport Hamburg site visit
Speaker, Function, Organization: Dr. Babette Peters, Managing Director, designxport Hamburg
Place: designxport Hamburg, Hongkongstraße 8, 20457 Hamburg
Designxport is the City of Hamburg’s exhibition and event center for current design. It is the interface between society, culture, science, technology and economy.
More information about the program at
PROGRAM DETAILS
DAY AND TIME
22 September, 9am – 2 pm
TITLE
Attractive Cities 2016
ACTIVITY PARTNER
Union of the Baltic Cities Smart and Prospering Cities Commission
MANAGEMENT SUMMARY
Join a free executive seminar on talent management and place promotion, run by northern Europe’s # 1
place marketing consultant firm. Experience the City of Hamburg’s exhibition and event center for current
design. Uncover the secret of success of the Hamburg strategy and brand management. Discuss gender
equality and best practices in talent management and place promotion of cities in the Baltic Sea Region.
Meet practitioner from Hamburg Kreativ Gesellschaft, the municipal institution founded to promote
Hamburg’s creative industries.
PROGRAM DETAILS
PART 1
09:00-10:00
Title: Hamburg Marketing – strategy and brand management
Speaker, Function, Organization: N.N.,Function, Hamburg Marketing
Hamburg Marketing is responsible for communicating and coordinating the Hamburg brand. It highlights the locational attractiveness of Hamburg and the Metropolitan Region in Germany and abroad. HamburgMarketing coordinates and harmonises the activities of other marketing stakeholders and ensures a consistent image of the Hamburg brand and raises the brand’s profile among individuals and businesses.
Strategy and brand management
- Company information
- Strategy & Brand Management
- Cross sectoral marketing
PART 2
10:00-10:30
Title: The daily practise – gender equality as a potential
Speaker, Function, Organization: Toril Hogstad, Gender Equality Officer, UBC Smart and Prospering Cities Commission
It is of great importance to strengthen and accelerate the work on gender equality in the UBC Smart and Prospering Cities Commission. Both women and men will benefit from a gender equal society.
10:30-10:50
Title: The daily practise – Executive Search, HR Consulting, Business Coaching
Speaker, Function, Organization: Marcus Honkanen, Managing Director, Bents Honkanen Rosenkranz International Executive Consultants
Executive Search: Finding the perfect match is all about attention to people.
HR Consulting: Helping ambitious businesses improve performance through people.
Business Coaching: Unlocking the full potential of business personalities.
PART 3
11:00-12:30
Title: Hamburg Kreativ Gesellschaft site visit
Speaker, Function, Organization: Egbert Rühl, Managing Director, Hamburg Kreativ Gesellschaft
Place: Hamburg Kreativ Gesellschaft, Hongkongstraße 5, 20457 Hamburg
The Hamburg Kreativ Gesellschaft is a municipal institution founded to promote Hamburg’s creative industries. It provides guidance, premises, start-up support, tools and financing.
More information about the program at
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