CASE STUDY USING THE ITC MARKET ANALYSIS TOOLS

HOW TO IDENTIFY YOUR PRODUCT AND FIND A TARGET MARKET

THE HARMONIZED SYSTEM AND INTERNATIONAL TRADE STATISTICS

1. INTRODUCTION

Go to and log in to your ITC Tools account on the upper right corner of the page.

2. IDENTIFY YOUR PRODUCT CODE


Suppose you are an exporter ofname of your product.Please identify the Harmonised System product code at HS6 level for this product.(…../1)

Product HS 6-digits:080390 Fresh or dried bananas (excluding plantains).

3. WORLD MARKET ANALYSIS

Analyse the world market for your productwith the help of the trade indicators displayed in Trade Map.


3.1 i. Find the top three importers (…../3)

ii. Find the imported value in 2016 (USD thousand) for the top 3 importers and for the world. (…../4)

iii. Find the annual growth in value between 2012 and 2016 for the top 3 importers and for the world. (…../4)

Importer / Imported value in 2016 (USD thousand) / Annual growth in value between 2012 and 2016 (%)
World
1.
2.
3.

3.2 Looking at the table of trade indicators (e.g., trade balance) is there a global trade surplus or deficit foryour product?(…../1)

Please circle your answer:


  1. Surplus B. Deficit

3.3 i. Find the top three exporters(…../3)

ii. Find the exported value in 2016 (USD thousand) for the top 3 exporters and for the world. (…../4)

iii. Find the annual growth in value between 2012 and 2016 for the top 3 exporters and for the world. (…../4)

Exporters / Exportedvalue in 2016 (USD thousand) / Annual growth in value between 2012 and 2016 (%)
World
1.
2.
3.

4. IMPORT CHARACTERISTICS OF THE TARGET MARKETS


4.1 Analyse the target markets ……………and ……………with respect to their demand for your product.

  1. What is the imported value in 2016 from the world (USD thousand) by the two target markets and the world? (…../2)
  2. What is the annual growth in value between 2012 and 2016 (%) for the two target markets and the world? (…../2)
  3. What is the annual growth in quantity between 2012 and 2016 (%) for the two target markets and the world? (…../3)
  4. What is the share in world imports (%) of each of the two target markets? (…../2)

  5. What is the type of data for the two target markets and the world? (…../3)

Please use the table below for your answers:

Target Markets / Imported value in 2016from the world(USD thousand) / Annual growth in value between 2012 and 2016 (%) / Annual growth in quantity between 2012 and 2016 (%) / Share in world imports (%) / Type of data (direct/mirror/estimations)
World / Copy from Q3.1.ii / Copy from Q3.1.ii


4.2 Is the demand structure in these two markets diversified, moderately concentrated or concentrated?(…../2)Please circle your answer:

“Target country 1” Diversifiedmoderately concentratedconcentrated

“Target country 2” Diversifiedmoderately concentratedconcentrated


4.3. Compare the “Imported growth in value between 2012 and 2016” and the “Imported growth in quantity between 2012 and 2016” for your product in ……………and …………….(…../2) Please circle your answer:

“Target country 1” increasing UV decreasing UV stable UV

“Target country 2”increasing UV decreasing UV stable UV

What can you say about the development of the unit value? (…../1)

______

5. COSTA RICA’S EXPORT PERFORMANCE IN TARGET MARKETS

Analyse Costa Rica’s export performance in the target markets.


5.1 Please fill in the table below:

  1. What is the exported value in 2016 by the two target markets from Costa Rica (USD thousand)? (…../2)
  2. What is the share in Costa Rica’s exports of the two target markets? (…../2)
  3. What is the ranking of the target markets in world imports? (…../2)
  4. What is the exported growth in value between 2012 and 2016 from Costa Rica (%)? (…../2)
  5. What is the total import growth in value of target countries between 2012 and 2016? (…../2)

Target market / Exported value in 2016from Costa Rica(USD thousand) / Share in Costa Rica's exports (%) / Ranking of targetcountries in world imports / Exported growth in value between 2012 and 2016from Costa Rica(%, p.a.) / Total import growth in value of target countries in between 2012 and 2016 (%, p.a.)


5.2 Is your country gaining or losing market share in the target markets?(…../2) Please circle your answer

“Target country 1” GAINING LOSING

“Target country 2” GAINING LOSING

Please explain(….. /1):


5.3 Please provide details on one company that imports your product into……………(You can choose one of your two target markets) (…../3)

There are many possibilities and many correct answers.

Company name / Distributor, producer, services supplier, importer or exporter of the good? / Contact details (website, phone number)

6. SUMMARY

After the analyses you have performed today, what can you say about the attractiveness of the two markets for product from Costa Rica?

In your opinion, which of the two target markets……………and ……………, is now, after the analysis of market size, market dynamics, and competition more attractive for Costa Ricaexporters of product? (…../1)

Which further information would you like to inquire in order to decide if a Costa Rican exporter should export to either ……………or ……………market?(…../1)

HOW TO ENTER A TARGET MARKET

TARIFFS AND OTHER MARKET ACCESS REQUIREMENTS

7. DATA AVAILABILITY

Go to Market Access Map: straight to


7.1. Find out the latest available year for different types of information for your two target markets: ……………and ……………:

  1. For MFN applied tariffs(…../2)
  2. For preferential tariffs(…../2)
  3. For tariff rate quota (…../2)
  4. For trade remedies(…../2)
  5. For non-tariff measures(…../2)

Type of data / Latest available year
“Target country 1” / “Target country 2”
MFN applied tariffs
Preferential tariffs
Tariff rate quota
Trade Remedies
Non-tariff measures

8. IDENTIFY TARIFF RATES IN YOUR TARGET MARKETS


8.1. Identify the tariffs applied by your target markets, ……………and ……………, to your product at HS6 level imported from Costa Rica and enter the information below:

  1. What is the NTL code of your product in the two target markets?(….. /2)
  2. What is the tariff regime applied to your product in the two target markets?(….. /2)
  3. What is the applied tariffs with units applied to your product by the two target markets?(….. /2)
  4. What is the total ad valorem equivalent tariff (%) in the two target markets?(….. /2)

Target Market / NTL code / Tariff regime (MFN, Name of the trade agreement or non-reciprocal preference scheme) / Applied tariffs(as reported) with units / Total ad valoremequivalent tariff, %

Note: If several NTL are available, choose the NTL that matches the most your product description according to you.


8.2. Please fill in the table below on preferential market access and tariff advantage:

  1. Is your country benefitting from a preferential market access for your product in any of the two target markets?(…. /2)
  2. If applicable, calculate the tariff advantage.(….. /2)

Target market / Is your country benefitting from a preferential market access for this product in the specific target market? Answer Yes or No / Tariff advantage:
Calculate the difference between the MFN rate and the preferential rate(if it exists).

9. ANALYZE TRADE AGREEMENTS AND RULES OF ORIGIN


In order to benefit from possible tariff advantages (see previous questions), you have to comply with Rules of Origin (RoO) and provide the necessary certificates and forms.

9.1. Please fill in the table below for the tariff regimes you found for one of your selected target markets.

  1. Is there a trade agreement between Costa Rica and your preferred target market?(….. /1)
  2. Are the rules of origin available?(….. /1)
  3. Are the certificates/forms available?(….. /1)

Target market / Trade agreement(s) / Are the RoOs available? / Are the certificates /forms available?


9.2How can you define trade agreement between your preferred target marketand Costa Rica? (….. /1)

  1. Partial Trade Agreement (PTA)
  2. Free trade Agreement (FTA)
  3. Economic Partnership Agreement (EPA)?
  4. Other, please specify……......


9.3. (If applicable) Under which condition is your product considered to originate from Costa Rica? (….. /1)

______

______

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10. IDENTIFY OTHER MARKET ACCESS REQUIREMENTS IN MACMAP


10.1. i. Does “Target country 1”apply non-tariff measures (NTMs) toyour product?(….. /1)

Circle your answer.

Yes or No

ii. If yes, what kinds of NTMs did you find?(….. /1)

______

______

10.2. i. Does “Target country 2”apply non-tariff measures toyour product?(….. /1)

Yes or No

ii. If yes, what kinds of NTMs did you find?(…../1)

______

______


10.3 In case, one of your target market applies a NTM toyour product imported from Costa Rica, choose one of these regulations (we suggest you a SPS or TBT regulation) and provide the complementary information below. (….. /4)

Which countries have to comply with this measure
When did the measure enter in force?
Which authority in……….implemented the measure?
Is an end date of the measure known?

10.4.Does any of the two target markets impose Trade Remedies (Anti-dumping-, Countervailing- or Safeguard measures)?(….. /1)

Yes or No

11. MARKET ACCESS MAP ADVANCED QUESTIONS

11.1

  1. What is the total Ad-valorem tariff faced by Costa Rica and the top two exporting countries in your first target market?(…../2)
  2. What is the total Ad-valorem tariff faced by Costa Rica and the top two exporting countries in your second target market?(…../2)

Please fill in the table below:

Top two Exporting Countries vs. Costa Rica (refer to Q3.3) / Total Ad valorem Tariff
In “Target country 1” / Total Ad valorem Tariff
In “Target country 2”
Costa Rica (Copy from Q8.1.iv.)

11.2 Does Costa Rica have a tariff advantage or disadvantage vis-à-vis its competitors in target markets? Please use the results found above (….. /1)

______

______

______

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