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e-marketing project “ ______” (project name) for “______” (company name)
Roles and responsibilities for building an e-marketing and e-business prototype
Introduction:
As part of the course “e-marketing”, a module part of the “Bachelor business management, marketing, students are required to contact a business and propose to work out an e-marketing prototype. This prototype consists of a webshop and the use of internet marketing and social media techniques to promote this webshop.
What will you get ?
In a nutshell: A student team (marketing students, Artevelde University College) will build you a prototype webshop and an e-marketing campaign tailored to your company. Your company name will be made unrecognisable. The project is for free – no associated costs are planned. In exchange, we only request some (very limited) time to answer questions the students might have. We don’t promise you a prototype that actually can be scaled up for use in production! By underwriting this letter, the student team confirms formally to respect confidentiality about what they might learn about your company.
Roles and responsibilities
The table here below formalizes above introduction. It defines main activities, roles and responsibilities relevant for this undertaking.
Activity / Service provider:Student team / Service requester: Company name
A1 / A webshop and e-marketing prototype will be built as part of a student assignment. The solution takes in account your situation and needs. The webshop is non-functional: no products can actually be bought. A disclaimer indicates on every page this is a school activity and not a real website where you can purchase. / R / C, A
A2 / Expected implementation period from October 2013 till December 2014. No warranty is provided this implementation will be successful or is actually performed at all. / R / I
A3 / The webshop will not carry the name and address of your company, but will use a code name. Those who know your company well might recognize a prototype webshopmatching your company and product offering though.The students are allowed to re-use media (text, pictures, video) on the website. / R / C
A4 / Intellectual rights: At the end of the project, the result is property of the service requester. This is our thankfulness for you permitting our students to use your company as “case”. You are free to make use of the result, as a source of inspiration for your own e-commerce and e-marketing projects. / C / R, A
A5 / No warranty is provided on quality and usability of the end result. You may use this prototype for evaluation purposes. You should not assume that this prototype can be reworked to become a production solution. / C / R, A
A6 / Service requester will respond in a timely way on reasonable information requests from the student team. / C / R
A7 / The Artevelde student teams formally confirms to respect confidentiality. It should restrain from any activity which could endanger the reputation of service requester / R, A / C
A8 / It is assumed there will be no associated costs related to the execution of this project. If this is not true, which should normally not be the case, formal authorization from service requester is required before any such cost can be made. / R / C
Legend:
- R (Responsible): Responsible for activity execution.
- A (Accountable): Accountable for the result, will approve, has a veto right.
- C (Consulted): Provides guidance, is consulted upfront.
- I (Informed): Will be informed about decisions, progress, results.
Underwriters:
Identification
- Service requestor
<name & addresscompany
- Service provider (Artevelde student projectteam)
- <Name, First name
- XXX
- XXX
- XXX
- XXX
By signing, both parties confirm having read and agree with the content of this document.
Gent, (date)
Namesignature, representative company
Namesignature student team members
1 / 3Arteveldehogeschool 10/10/2013 Onderwerp