Minutes from Company Staff Meeting

Tuesday, February 10, 2004

______

Attendees (DC): David, Tom, Jeff, Ron Duchin, Elizabeth

Attendees (AUS): George, Ron Moore, Marla, Meredith, Dorothy, Mike Mooney, Dondi

Type of Meeting: Standing Staff

Outcomes, Expectations: Purpose of today’s Staff Meeting is for each department head to present their objectives for the year as well as Q1 and give a brief description as to how they will positively impact the two primary goals of revenue and cash flow.

Action ItemPerson ResponsibleDue Date

HR, PR input to newsletterMF, DP, DS02.12

Individual objectives meetingsAll Staff02.12, 02.13

Submit input for 2004 Business PlanAll StaffTBD

Edit 2004 Business PlanDH, MD, Analyst TBD02.16

Develop “Event Plan”DH, MF, John AdamsTBD

Generate psychographics re: subscribersTBDTBD

Ops interview feedback to StaffRM02.16

Create security access matrixGF, RM02.17

Agenda Items:

Opening Remarks

Newsletter

  • HR and PR items to be contributed to newsletter forthwith

Company Meeting

  • Company update to be given monthly
  • Date & time TBD (Tentatively 02.25, 02.26)

Objectives

  • Individual objectives meetings to be scheduled 02.12 and 02.13
  • Q1, Q2 and 2004 objectives for the Business Plan to be Further Discussion in each meeting

Business Plan

  • Input required re: objectives, tactics, and description of weekly/monthly functions, Due date: Next week

CEO Transition

  • Sense of urgency

Sales & Marketing Objectives

Q1

  • Monthly targets

Q2

  • Terrorism site
  • Direct response campaign
  • PR plan, Lead generation

2004

  • Continue Q1 and Q2
  • Product strategy
  • Outbound-minded sales plan

Further Discussion

  • A need for in-house expertise re: product strategy, launch

Public Relations Objectives

Q1

  • Financial market
  • Terrorism web site
  • Clear, unified message
  • SIA side
  • Exposure in radio, print media

Q2

  • 3rd party options

2004

  • Tactical plan

Further Discussion

  • Need for an “event plan”
  • Current products to be pushed
  • Australia PR events, tactics, plan
  • Overseas market PR plan

Business Development

Q1

  • Best use of resources
  • $350k in revenue
  • New intel project
  • Focus (4-5 principal areas)
  • Re-organizing pipeline

Q2

  • What did we learn from Q1?
  • Where do we go?

2004

  • $3M in revenue
  • Metrics
  • BD Team resourced and supported

Further Discussion

  • Determining fundamentals of BD

Production

Q1

  • Search engine optimization (SEO)
  • New publishing system
  • Quality
  • Productization
  • Terrorism web site

Q2

  • Marla in DC
  • SIA familiarity

2004

  • Refining publishing system
  • Maintain quality
  • Stratify
  • Product, product launches; Corroboration with marketing

Further Discussion

  • Professionalism critical, expanding quality, quality of content
  • Keeping current customers with high quality products
  • Assess psychographics through net-tracking
  • Question for each department to ask: Do we have the right people in the right place?

Intelligence

Q1

  • Terrorism web site
  • Director’s group
  • DC and Austin integration

2004

  • Publish products that are superior to that of any other global publication
  • Business unit
  • Formalize the intel gathering system

Further Discussion

  • Terrorism web site: Low versus high priced?
  • What is the return on the web site?
  • What is our product strategy for the company?
  • Intelligence Board of Directors defined

Operations

Q1

  • Office moves
  • Communications process clarified, implemented
  • Track action items

2004

  • Document processes for each area
  • Tools to employees
  • Identify, eliminate inefficiencies

Further Discussion

  • Sifting through input from Ops interviews

IT

Q1

  • Help desk support; Rapid response
  • Search engine optimization
  • VPN for out of office productivity

2004

  • Determine back office solutions
  • Build infrastructure
  • Meet equipment and software needs

Further Discussion

  • Customer relationship product push (Where does it fit); Sense of urgency

Security

Q1

  • Develop, implement systems
  • Determine need-to-know access
  • Acquire, utilize tools

2004

  • Personal background checks
  • Security training
  • PR/Marketing departments security processes

Further Discussion

  • Security projects on a need-to-know basis
  • Matrix of security access levels

Human Resources

Q1

  • Personality testing
  • Personnel file management
  • Position requirements
  • Process for new resumes

2004

  • Staffing processes
  • Develop, clarify employee policies
  • Record management through back office solutions

Further Discussion

  • Potential full-time controller in March
  • Creating, adhering to budgets

Summary, Next Steps

  • Re-prioritize objectives for Q1, Q2 and 2004