Key success factors

High, medium, low, not applicable / Company A / Company B / Company C / Company D / Company E / Company F

Technology

Research
Innovative improvements in production
Product innovation
Expertise in a given technology
Internet

Manufacturing

Low cost production
Quality
High fixed asset utilization
Low cost plant locations
Access to labor
Labor productivity
Low cost product design
Manufacturing flexibility

Distribution

Network strength
Retailer shelf space used
Company owner retail outlets
Low costs
Fast delivery

Marketing

Fast and accurate order taking
Courteous
Line breadth
Product breadth
Merchandising know-how
Attractive styling and packaging
Customer guarantees and warranties
Clever advertising

Skills

Workforce talent
QC know-how
Design expertise
Ability to develop innovative products and improvements
Ability to get new products to market quickly

Organizational

Information systems
Meeting new and changing market conditions
More experience
More know-how
Internal culture

Others

Image and reputation
Overall low cost
Locations
Access to capital
Patent protection