Health Education & Promotion – 2014-15 Sexual Health Workplan
OBJECTIVE / ACTIVITIES / DATE(S) / PERSON(S) / MARKETING NEEDS / HEALTH EQUITY LENS / EVALUATION/DELIVERABLES / UPDATES /
By December 31, 2014 develop and/or foster use of mobile technology to promote sexual health resources (collaboration with University of Oregon) / 1. Contact appropriate person at University of Oregon and ask to discuss using their App layout for UC Davis students and sexual health resources
2. Contact Marketing about providing support as needed
3. Conduct focus groups
4. Promote App / 1. Fall
2. Fall & Winter
3. Winter & Spring
4. Spring / Sammy Lee and Merril Lavezzo / Assistance with promotion of App among students / Inclusive language and terms / UC Davis-specific App is free and downloadable for everyone / 1. Completed- cost would be $10,000 for UC Davis to have access
2. Now working with UCD students organization to plan app
3.
4.
By June 30, 2015 HEP staff will support, track, and evaluate the completion of 200 rapid anonymous HIV antibody tests / 5. Collaborate with the LGBTQIA RC and Harm Reduction Services by providing volunteers and printed materials
6. Promote testing program to high-risk students on campus
7. Evaluate testing program / 5. September
6. October- November
7. Each quarter / Merril Lavezzo / Update SHCS and LGBTQIA websites. Use Listservs, online publicity, promotional postcards and LCD screens at the Student Community Center to reach high-risk students / Inclusive language and terms, including the data collection sheet / Track number of tests conducted. Track marketing and other outreach strategies. Track % of high-risk individuals tested.
Complete QI study by December 31, 2014. / 5. Completed. Updated Client Intake form.
6. In process.
7. In process-considering a new second counselor schedule for Winter Quarter based on “Turn Away” numbers
By September 1, 2014, conduct 3 sexual health programs for 180 STEP students / 8. Plan programs
9. Identify staff to deliver programs
10. Deliver programs
11. Evaluate programs / 8. August
9. August
10. August
11. August / Merril Lavezzo & Stephanie Stone / None / Inclusive language and terms incorporated on updated Sex Jeopardy script / Participant evaluations / 8. Completed
9. Completed
10. Completed to about 250 students
11. Completed
By December 31, 2014, Sexual Health Student Assistants will organize condom teachback sessions for Human Sexuality (HDE12) course students / 12. Communicate with HDE12 instructor regarding any needs for teachback session
13. Set date(s) for teachback sessions
14. Submit marketing requests
15. Attend HDE12 class prior to teachback session to perform condom demonstrations for students
16. Organize volunteers or other staff to assist in teachbacks
17. Provide feedback to instructor after completion / 12. August – November
13. September
14. October
15. October - November
16. October – November
17. November / Merril Lavezzo, Stephanie Stone, and Sammy Lee / Re-print “Condom Certified stickers,” WITIWI cards and, assemble WITIWI buttons / Inclusive language and terms incorporated on updated product demo sheets / Number of teachbacks / 12. Completed
13. Completed
14. Completed
15. Completed
16. Completed
17. Completed
By October 2, 2014, train 2 Sexual Health Student Assistants (SAs) to work on sexual health projects and conduct education programs. Train 20 volunteers to staff Love Lab / 18. Conduct training
19. Evaluate training and SA and volunteer preparedness / 18. September
19. September - October / Merril Lavezzo, Sammy Lee, and Stephanie Stone / None / Inclusive language and terms incorporated in the product demos
Encourage all student staff and volunteers to attend a Safe Zone training / Participant evaluations. Product demonstration teachbacks numbers (volunteers only). / 18. Completed
19. Completed
By June 30, 2015, Sexual Health Student Assistants (SAs) will conduct a minimum of two special event (campus or online) related to sexual health issues on the UCD campus. / 20. Identify event: Condom Crafting for the internal condom at the LGBTQIA RC and/or WWRC
21. Schedule event(s)
22. Market event(s)
23. Evaluate event(s) / 20. October
21. November – March
22. November – March
23. December - May / Stephanie Stone / Internal condom instruction card
New internal condom button / # participants
# internal condoms distributed
Summary report / 20. In process- in discussion with LGBTQIA RC to collaborate on a crafternoon
By June 30, 2015, implement a social marketing campaign related to the topic of healthy sexual communication on the UCD campus / 24. Coordinate with Campus Violence Prevention Program (CVPP) to distribute “How To Be Sexcessful” booklet among all incoming (including transfer) UCD students
25. Send request to Student Affairs units to determine need for additional booklets
26. Update booklet on HEP website if any significant changes or edits are necessary
27. Execute marketing plan for Campaign
28. Launch campaign
29. Evaluate Campaign and make recommendations for future efforts
30. Focus group booklet and edit/update for following academic year / 24. July – October
25. October – December
26. April - June
27. November - February
28. February
29. March
30. April / Merril Lavezzo, Sammy Lee, and Stephanie Stone / Marketing for Campaign will include: Poster, fliers, FB event, hash tag, blog, and other advertising to be determined / Inclusive language and terms / Summary report, including number of booklets distributed. Repeat question in 2015 National College Health Assessment to gauge student awareness of sexual communication messages on campus and see if reach is increased from 2013. / 24. In process
25. In process
26. In process
27. In process-working with campus groups to star in promote video
28-30.Winter Quarter
By June 30, 2015, implement one social marketing campaign related to STI prevention (e.g. SHCS online chlamydia screening) in collaboration with clinical services / 31. Create marketing plan
32. Reassess materials, images, slogans
33. Engage providers
34. Launch Campaign
35. Evaluate Campaign and make recommendation for future efforts / 31. October - November
32. November – January
33. January – February
34. January and April
35. January-May / Stephanie Stone and Merril Lavezzo / Marketing will include: Buttons, posters, info cards and other advertising to be determined / Inclusive language and terms / Summary Report
# screened or vaccinated
Repeat question in ACHA NACHA 2015 survey / 31-35. Winter Quarter
By June 30, 2015, research HPV vaccine promotion among college students including marketing campaign plan / 36. Research current HPV vaccination rates
37. Create marketing plan
38. Develop materials, language, images
39. Engage providers
40. Discuss possible launch date / 36. October
37. November
38. November
39. December
40. December / Sammy Lee and Merril Lavezzo / Marketing will include: Buttons, posters, info cards and other advertising to be determined / Inclusive language and terms / 36. In process-researching what other universities have done
37-40. In process
By June 30, 2014 distribute a minimum of 100,000 condoms through the Love Lab. Expand reach of “Watch It, Teach It, Win It” (WITIWI) program to 75 participants for 2014-15. / 41. Train 20 volunteers on Love Lab procedures
42. Assess skills of volunteers with relation to condom teachbacks
43. Continue to identify campus partners (student groups, Student Affairs units, etc.)
44. Implement Secret Shopper program at the beginning of Winter Quarter 2015
45. Hold a weekly Love Lab event at ARC and track number of students visited each week
46. Hold Love Lab event in at least one additional location per quarter (e.g., Student Housing Dining Commons, Student Community Center or Memorial Union)
47. Manage Facebook page: regularly update Love Lab schedule, monitor comments, advertise special events, keep product list up to date, etc.
48. Monitor volume of products that are distributed
49. Track number of WITIWI condom demonstrations and punch cards redeemed for shirts / 36. September – October
37. November – May
38. October – May
39. January
40. October– June
41. October - June
42. October – May
43. October – May
44. October - May / Sammy Lee, Steph Stone, and Merril Lavezzo / Market/distribute Love Lab T-Shirts, Facebook announcements, and other advertising to be determined. / Inclusive language and terms incorporated in the product demos
Encourage all student staff and volunteers to attend a Safe Zone training / Track products distributed
Track media attention re: Love Lab
Track % of sexually active students who report obtaining products from the Love Lab through 2015 National College Health Assessment / 41. Completed
42. Completed. 18 volunteers passed
43. In process
44. Completed Fall quarter
45. Completed
46. SCC location was cancelled due to weather
47. Completed for Fall quarter. Increased followers.
48. Will complete beginning of WQ
49. On going-
By June 30, 2015, Sexual Health Student Assistants will conduct a minimum of 6 sexual health-related peer education programs / 50. Schedule programs
51. Conduct programs
52. Evaluate programs
53. Share any concerns with Student Housing
54. Update and revise Sex Jeopardy program as needed / 44. September – October
45. October – May
46. October – May
47. October – May
48. October- May / Stephanie Stone and Sammy Lee / None / Inclusive language and terms incorporated on updated Sex Jeopardy script / SA evaluations
Participant evaluations
Feedback to Student Housing on as needed basis / 50. Two programs completed for Fall Quarter
51. Completed
52. Completed
53. Completed
54. In process
By December 30, 2014, complete updated online birth control tool that will be placed on SHCS website and linked to Bedsider / 55. Finalize content for each method with appropriate link to Bedsider.org
56. Work with clinical administration to include new link on HEM email to students requesting appointments related to contraception / 44. October – December
45. October-December / Stephanie Stone and Merril Lavezzo / Inclusive language and terms / Track number of visits to webpage(s) / 55. In process- currently finished 10 of 18 individual method pages
56. In process
By June 30, 2015, update Sexual Health Resources Map, including increases in numbers of points of sales sites of EC on campus. / 57. Develop tools for volunteers to complete environmental scans of on- and off-campus locations that sell condoms and safer sex products with special attention to campus stores
58. Train volunteers and complete scan
59. Use data from environmental scans to update Map and, if needed, contact store managers regarding product placement, pricing, options and/or availability of special products (i.e. non-latex products, internal condoms, etc.)
60. Update Map on HEP Sexual Health Resources page / 51. January – February
52. February – March
53. April
54. April / Sammy Lee and Merril Lavezzo / Consider expanding to Woodland and Winters / Updated Google Map / 57-60. Scheduled for Spring quarter
By December 31, 2014, finalize HEP Sexual Health Resources page. Make ongoing changes as needed. / 61. Review page and links
62. Make recs for changes
63. Update page and links
64. Develop promotional item to promote Sexual Health Resources Page / 55. October
56. November
46. November
47. November
48. December / Stephanie Stone and Merril Lavezzo / Inclusive language and terms incorporated on updated Sex Jeopardy script / Document number of views on Sexual Health webpage (if available) / 61-64. In process
Goals for Sexual Health
Increase sexual health access and reduce rates of STIs, including HIV, among UCD students by increasing the number of students accessing screening for chlamydia, increasing condom and other safer sex product use among sexually active students, and maintaining rapid, anonymous HIV testing. Increase knowledge of birth control options and use of birth control to decrease unintended pregnancy among women. Increase student comfort level and skills with sexual communication.
Description
A number of activities have been initiated and will continue to promote sexual health among UC Davis students. These efforts include promoting testing for Chlamydia; implementing the Love Lab that is a mobile cart offering no-cost safer sex products; distribution of a Sexual Communication guide written by and for students; and publication of the Sex Topics pages on the SHCS website. Condoms also continue to be for sale at campus locations that did not sell condoms in the past and the Sexual Health Resources In and Around Davis Google map detailing where safer sex products can be purchased on campus and within the City of Davis is now available on the SHCS website. Anonymous, rapid HIV risk reduction counseling and testing services are offered weekly at the LGBTQIA Resource Center (through a contract with the non-profit Harm Reduction Services) with ongoing attention paid to encouraging high-risk clients to seek testing. The sexual communication social marketing campaign also continues annually along with the collateral photo voice social media project.
Objectives
1. Increase condom and other safer sex product use among sexually active students.
2. Increase skills in using safer sex products among sexually active students.
3. Increase rates of chlamydia testing at SHCS.
4. Maintain or increase percentage of high-risk clients seeking rapid, anonymous HIV counseling and testing services.
5. Increase the quality of online birth control information and education available on the SHCS website.
6. Increase comfort and skills with sexual communication among UC Davis students.
Departments:HEP:Work Plans:14-15:2014-15 Sexual Health Workplan.docx