Spa Services Annual Report

Spa Services Annual Report

The following report is an analysis of all the spa services available at over the past year. This report is organized by department and includes overall sales numbers for the year. This report also includes a description, customer evaluation, and an overall evaluation of each service offered atHead Over Heels Spa. The last section of this report contains descriptions of future services which will be available within the next year at Head Over Heels Spa.

Manicures and Pedicures

The Nail Department handles all manicures and pedicures and Head Over Heels Spa. The department consists of one manager and six technicians.

Sales: In years past, the Basic Manicure has been the most popular service offered in the Nail Department. This year it again is number one in sales, but it has lost some ground to the I’m So Gelish gel manicure that was first offered in March of this year. This was also the year HOH began to offer more specialty manicures. Unfortunately, these offerings did not take off as hoped. The following table lists the sales figures for the top nail services:

Service / Annual Sales
The Basic Mani / $72,160
The Basic Pedi / $71,460
I’m So Gelish Mani / $63,560
Wax On Wax Off Mani / $36,820
Wax On Wax Off Pedi / $34,760
Metallic Overlays / $11,480
Nail Art / $9,340
Bamboo Manicure / $1,260

The Basic Mani

The Basic Mani is our most popular service. Head Over Heels offers over 500 colors for customers to choose from. As old colors are discontinued, our buyers are ordering the latest offerings in the latest color trend.

What Customers Say

The color choice is amazing! I usually stick to my usual neutrals, but if I want I can go crazy with a blue or orange. I can see a color in a magazine, and I know that I can have that color the next time I get my nails done.

Evaluation

The Basic Mani is the go to manicure for our clients. They seem to enjoy our ever changing color choices. The latest line of metallic colors seems to have application problems, and take longer than the other colors. It is recommended that the appointment be extended by an addition 10 minutes for these colors. The most popular colors include Peachy Keen, How Now Brown Cow, and Redheaded Step Child. The least popular colors include Pea Green with Envy and Ochre Yellow.

The Basic Pedi

The Basic Pedi continues to be the most popular pedicure service offered. This service is approximately one hour and includes a 15 minute soak, callous removal, and application of color. Temporary flip flops are offered to customers who do not bring their own.

Description

The Basic Pedi is our most popular pedicure service. The same color offerings for the Basic Mani are available for the Basic Pedi.

What Customers Say

The Basic Pedi is anything but basic! The Patty Gait gave me the best foot and lower leg massage. My feet have never been so soft and felt so good. I’m looking hot in my sandals with my super cute toes.

Evaluation

The Basic Pedicure is similar to the Basic Manicure – the go to for our clients. It is recommended to increase the length of the lower leg and foot massage by five minutes. The favorite colors are Redheaded Step Child, Peaches and Cream, Mocha Chocha Latte, and Purplicious Explosion.

I’m so Gelish Mani

The explosion of gel manicures has been embraced by our customers. Before we were able to offer this service, customers were asking for gel manicures. This service takes approximately one hour (15 minutes longer than the basic pedi) due to “cooking” time.

What Customers Say

I work in sales and travel a great deal attending food and beverage trade shows. I’m always using my hands so my nails have to look their best. I was tired of having to constantly get touch ups and decided to try the gel manicure. I will never go back to a standard manicure again! The color lasted and my nails were stronger. I receive compliments on my nails all of the time. I’m also able to pick from such a wide variety of colors unlike those other places that only have a handful of them.

Evaluation

We have seen an increase of sales for this specific manicure. It would be beneficial to look at increasing the number of options available. We may want to include a free fix or removal for first time clients. The favorite colors are Katietonic Red, Dragon Scale Green, Hot Toddy, and Simsational Sandy.

Wax On Wax Off Mani

This service takes approximately one hour. It includes the same steps as the basic mani, but includes the moisturizing wax baggies.

What Customers Say

Being a full time chef means my hands take a beating. Between the prepping and constant washing, they become dry and rough. My nails always look ragged. I cannot believe the difference this manicure made! My hands are so silky smooth and my nails shine! I’m ecstatic and will definitely make this a regular part of my life.

Evaluation

We have seen a decrease in sales for this particular manicure. Clients seem to have issues with the use of paraffin and are looking for more all natural methods. There have also been complaints due to the heat of the paraffin when it makes contact with the skin. We have had a few allergic reactions to this procedure. We should think about revamping or removing this offering.

Wax On Wax Off Pedi

This service is approximately one hour and 15 minutes. It includes the same steps as the basic pedi, but includes the moisturizing wax baggies. Temporary flip flops are offered to customers who do not bring their own.

What Customers Say

I’m on my feet all day long at work so I never wear any shoes that show my feet and toes. I decided to treat myself to the Wax on Wax Off pedicure and was not disappointed. The paraffin felt a bit weird at first but the results – mind-blowing! The callouses are gone and my feet are soft and smooth! I couldn’t believe it. The calf and foot massage had me so relaxed I almost fell asleep. I felt I was walking on air when I left. I went straight to the store and bought a sassy pair of peep toe heels too!

Evaluation

The Wax on Wax Off Pedi is receiving similar comments as the manicure version. We may want to consider finding an alternative to paraffin. The complaints regarding the heat and several reactions to the product are seeming to add to people not wanting this service.

Specialty Manis

Specialty manicures are performed by specific technicians trained to provide these services.

DescriptionBamboo, Nail Art, Metallic overlays

What Customers Say

I wanted something special for my wedding day and that is exactly what I got with this manicure. Keri Talus is a phenomenal artist! She painted doves and wedding bells on my nails with such detail. It was the final touch that made the day a dream come true. The photographs of my hands with my new husband are breath taking. I cannot thank Keri enough for the outstanding job and attention to detail!

Evaluation

The sales for the Specialty Manis have been even. Clients have mentioned that cost is a deterrent given the current economic status. It would be beneficial to explore options for a Bridal specific manicure. The metallic overlays are doing stronger than the bamboo. The nail art has seen a slight increase, but again we need to research various priced packages that include getting art on one nail versus the entire hand and also the difficulty of design.

Massage Services

Sales: Last year, Head Over Heels introduced the Doggie and Me massage. It now accounts for 40% of all massages at the day spa. Our second most popular massage service is the sports massage followed by the Swedish massage. For the second straight year the deep tissue massage sales have hovered around 3%. The following table lists the sales figures for the top massage services:

Service / Annual Sales
Doggie and Me Massage / $72,380
Sports Massage / $56,240
Swedish Massage / $32,480
Deep Tissue Massage / $8,320

Doggie and Me Massage

In keeping with our slogan “A spa for everyone,” Head Over Heels has begun to include services for our canine clients as well. The Doggie and Me Massage was the first of these offerings and has continued to be a great seller.

What Customers Say

My Yorkie-poo, Precious, had a very active day at doggy daycare. I knew that she was going to be sore the next day if she didn’t get a massage. Oh my…was it heavenly! Harry Bark just makes Precious so relaxed. He does the Touch technique and she is putty in his hands. She loves him! I love being able to get pampered with my baby girl in the same room. Both of us leave so relaxed and refreshed.

Evaluation

The Doggie and Me Massage has taken off dramatically. Clients rave about this service and love being able to bring their dogs for pampering. Clients have inquired about having injury related massages added to the list of options. There also is an emerging market for the T-Touch rehabilitation method. This could be partnered with one of our other massages for the human companion.

Sports Massage

Our sports massage takes approximately one hour and is performed by a licensed sports therapy masseuse.

What Customers Say

I am currently training for the Iron Man. I get the sports massage on a regular basis because of the incredible way I feel afterwards. My muscles take a beating and having such knowledgeable staff know exactly what muscles need the most concentration is a relief. Many other places have so called Sports Massages when they are actually nowhere near the real thing. I leave feeling refreshed and have less concern about injury because I know my muscles are in good hands.

Evaluation

The Sports Massage has been level. We have a steady stream of regular clients that account for the majority of our appointments. We need to explore customizing the massage to injury or sport specific requests. We should look into the high school and junior high school athlete market. There have been numerous studies lately discussing the increase of serious injuries within these age groups. We can target this market and possibly increase revenue.

Swedish Massage

The Swedish Massage takes approximately one hour. It is typically offered to first time clients who are interested in massage, but looking for a more traditional service.

What Customers Say

I suffer from arthritis in my knees, shoulders and wrists. I was looking for alternative pain management and a friend recommended I get the Swedish massage here. I was skeptical but when Arthur Smitus started asking me about my specific issues and explained the techniques he would be using I was comforted. After two hours, I walked out of there with the least amount of pain I’ve had in years. I highly recommend this to anyone!

Evaluation

The Swedish massage has seen a slight increase this year. Marketing has lacked spotlighting this offering which could be the reason for the lower numbers. It would be beneficial to consider combining this with the Deep Tissue Massage. We will not have to hire new masseuses. Mr. Miatsu is also open to teaching the current staff his methods. We will need to figure out compensation should we decide to go this route. The initial numbers from accounting seem to favor combining the two offers and departments.

Deep Tissue Massage

The Deep Tissue Massage is a two hour service. Each client is evaluated by the masseuse and then given a custom massage targeting specific pain points.

What Customers Say

I have a severely injured lower back that flares up with muscles spasms on a regular basis. The pain is immense. I started getting the deep tissue massage at Head Over Heels six months ago and blown away by the difference it makes. Mr. Miatsu is able to get the deepest spasms to release. I’ve gone in at times barely able to walk and when he is done, I walk out of there like a new woman!

Evaluation

The Deep Tissue Massage seems to be the choice of our elder clients. We need to take a fresh look at how to market this or consider removing this offering altogether. It is possible to combine with the Swedish and/or Sports massage. We will need to take our current clients into consideration as we do not want to lose them.

Facials

Sales: Last year the O2 Oh My Facial and the Mango Facial were added to the more conventional facial offerings at Head Over Heels Spa. While neither service has overtaken The Basic or the Deep Down and Clean facial, both new services have had strong sales and have increased sales in our Head Over Heels shop. The following table lists the sales figures for the top facial services:

The Basic

The Basic facial is a quick, 45 minute facial, including cleansing, deep poor extractions, exfoliation, and moisturizing mask,

What Customers Say

My girlfriend treated me to a “spa day” with her and included a facial. She said my face needed some “repair”. I’m not one who typically splurges on facials, but after this experience I am making it a regular in my life. My skin was so soft and glowing when I left. I couldn’t believe the difference a simple facial makes in one’s appearance. My friend is happy to know I’m no longer “facially challenged”. Thanks Head Over Heels.

Evaluation

The Basic Facial is solid. The numbers are steady and clients are returning on a regular basis. We should look at adding to the offer. We should explore benefits for our regular the clients by offering a free upgrade to the O2 Oh My Facial and Mango. This may get some more clientele to move towards the specialty facials. Clients have shown interest in the O2 and Mango, but are wary of the cost. They do not know if they will get the value of their money. A free upgrade may convince them.

Deep Down and Clean

The Deep Down and Clean facial takes approximately one hour and includes a pore excavation step in addition to the Basic facial. This is only recommended to clients who do not have a special event within 48 hours of the service.

What Customers Say

I’ve always had problematic skin. It’s sensitive, dry yet oily, and just all over the place. Nothing I do seems to do any good. This facial made all the difference. I never knew how clean my face could feel without having any excessive dryness or oily patches. My skin feels balanced. The techniques she used to thoroughly clean my pores I never knew existed. I started having this once a month and it is like I have a whole new face.

Evaluation

The Deep Down and Clean has seen strong sales and an increase in clients. We need to increase our marketing of this offering. We should look into client referral perks. Lady Fawlicule has offered her assistance by bringing her employees in for facials and manicures.

O2 Oh My Facial

The 02 Oh My facial includes a full oxygen treatment and takes approximately an hour and 15 minutes. Head Over Heels has contracted with a company for oxygen supplies as the popularity of this facial has increased.

What Customers Say

I couldn’t believe my friend when she told me she got us appointments for an oxygen facial. This was the greatest thing! It was as if the years of wear and tear were air brushed away. Heidi Baric explained the procedure and all of the benefits. Then she used her “magic wand” and I had a new face that was softer, younger, and smoother. I noticed my make-up applied more evenly and I did not have break outs afterwards. I don’t have dry patches on my face anymore. Everyone needs to have this done!

Evaluation

The 02 Oh My Facial has seen a steady increase in sales. Clients have expressed confusion in regards to the techniques and technology used. We need to clarify and explain the facial better. Our current marketing strategy is unclear and could be deterring people from buying this option. We should consult with Ms. Kimmy Stree regarding how to better reach our clients.

Mango Facial

The Mango Facial is exclusive to Head Over Heels spa. After traveling to South America, one of our technicians brought back this technique for firming and moisturizing the skin using all natural products.

What Customers Say

I love this facial! The benefits from the mango juices are phenomenal! My skin is so soft and firm. It lifts years off. It doesn’t leave any residual so my face feel clean and rejuvenated. Plus is smells so heavenly! I always drift to sleep when the mango mask is applied. The sweet scents always put me in a good mood and melts away all of the stress.