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Leeds Metropolitan University
Digital Strategy 2013/2014 Proposal

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Lorem Ipsumis simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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The selection of a best-in-class web content management system (WCMS), capable of providing the central platform upon which you’re online marketing activity and reputation will be continually enhanced. In addition to the key requirements outlined below, we believe the key differentiators are:

Support for A/B and multivariate testing
Support for content personalisation – enhancing user experience

Enterprise-level integration ‘out-of-the-bxox’
Support for delivering unique user experiences across a wide range of desktop and mobile devices, while still using one central content pool.

A new website which conveys the vision and objectives of the organisation and has the ability to become the primary digital content delivery platform for the university.

A user-focused experience capability that seeks to engage users and provide clear routes to information for all audiences
A clear plan for migrating your other websites (along with related content and databases) to the new web platform.

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Resource Name / Initials / Department
Account Manager / AM / Delete UK
Coder / CDR / Delete RU
Content Specialist / MM / Delete UK
Creative Director / CD / Delete UK
Total / Grand Total

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The selection of a best-in-class web content management system (WCMS), capable of providing the central platform upon which you’re online marketing activity and reputation will be continually enhanced. In addition to the key requirements outlined below, we believe the key differentiators are:

Support for A/B and multivariate testing

Support for content personalisation – enhancing user experience

a)Enterprise-level integration ‘out-of-the-bxox’

b)Support for delivering unique user experiences across a wide range of desktop and mobile devices, while still using one central content pool.

c)A new website which conveys the vision and objectives of the organisation and has the ability to become the primary digital content delivery platform for the university.

Support for content personalisation – enhancing user experience

a)Enterprise-level integration ‘out-of-the-bxox’

b)Support for delivering unique user experiences across a wide range of desktop and mobile devices, while still using one central content pool.

c)A new website which conveys the vision and objectives of the organisation and has the ability to become the primary digital content delivery platform for the university.

Support for content personalisation – enhancing user experience

d)Enterprise-level integration ‘out-of-the-bxox’

e)Support for delivering unique user experiences across a wide range of desktop and mobile devices, while still using one central content pool.

A clear plan for migrating your other websites (along with related content and databases) to the new web platform.

The selection of a best-in-class web content management system (WCMS), capable of providing the central platform upon which you’re online marketing activity and reputation will be continually enhanced. In addition to the key requirements outlined below.