ATS News Release
October 12, 2018
Page 1
Contact: NameFor Immediate Release:
Title: Vice President of CommunicationsDate:
Phone:
Email:
County/City Schools Partner with American Traffic Solutions
For School Bus Stop Arm Safety Initiative
County/City, State—County/CitySchool District will partner with American Traffic Solutions (ATS) to deploy CrossingGuard®, ATS’ new technology to help school districts address the growing problem of illegal passing of school buses that are stopped and boarding or disembarking children.According to the National Highway Traffic Safety Administration,an average of twenty-one children dies each year either entering or exiting from school buses. [Insert state fact] In response to this alarming trend, last year, the state legislature approved the use of cameras to help enforce school bus stop-arm laws.
---Insert School District Administrator Quote—
The CrossingGuard® school bus arm safety solution, mounts purpose-built cameras on the side of the school bus. When the stop arm is deployed, the camera automatically detects a vehicle illegally passing the stop arm in either direction and captures video of the violation and still images of a vehicle‘s license plate.
The violation video and license plate images are then reviewed by law enforcement for approval prior to a citation being issued. In state, the penalty for a first stop-arm violation will warrant the vehicle’s owner a $300 fine for the first violation, a $750 fine for the second, and a third violation in a five-year period will result in a $1,000 fine.
------Insert city/state Sheriff/School Board Member Quote------
Unlike some of the other stop arm enforcement products, one benefit of CrossingGuard® is that it is completely automated allowing the school bus driver to focus on operating the bus and protecting its passengers. The cameras will be installed on XX buses this season. City/county is hopeful that they can begin issuing violations once the system is fully operational.
About American Traffic Solutions:
ATS is proud to be the market leader in road safety camera installations in North America. ATS has more than 3,000 installed red-light and speed safety cameras serving more than 30 million people. ATS is the largest road safety camera program service provider in North America with awards or contracts with nearly 300 local jurisdictions in 21 states and Washington, D.C., including: Alpharetta, Athens-Clarke County, Clayton County, Duluth, Gwinnett County, Marietta, Morrow and Roswell (GA) Fort Worth, Kansas City, Memphis, Nassau County (N.Y.), New York City, Orlando, Philadelphia, Seattle, St. Louis and more. ATS also offers PlatePass, an automated electronic toll payment service that enables rental vehicle customers to use high-speed, cashless electronic toll lanes. ATS is a privately-owned, U.S. corporation. For more information, please visit: or To view video that serves as a chilling reminder of the dangers that red-light runners present to our family and children; visit ATS on YouTube here: