2015-3 COURSE OUTLINE

INCA 284-S01

Management, Marketing and Advertising

for Indian/Native Media

Instructor: Shannon Avison, MA (Media Studies)

Assistant Professor, Interdisciplinary Studies

Indian Communication Arts (INCA)

Email:

Office: First Nations University

Office phone: (306) 790-5950 x 3230

Cell: 306-536-8069

Fax: (306) 790-5991

Course Dates: September 9 to December 7, 2015

Days/Times: Tuesdays and Thursdays 10:00 – 11:15

Location: TBA

Final Examination:Thursday, December 3 (Last day of class)

Registration:INCA 284–S01 (CRN 31616)

INCA 284 3:3-0 University of Regina Undergraduate Course Catalogue:

Management, Marketing, and Advertising for Indian/Native Media

This course introduces the range of practical and cultural logistics of management, marketing, and advertising for Indian/native media outlets.

***Prerequisite: INDG 100 and INDG 101***

Online Resources:

This course relies heavily on my blog at You must access this blog to find digital copies of all resource materials. If you don’t know how to do this, please contact the instructor in the first week of classes for help. Course email and grades will be available at the UR Courses site, which will be available to you as soon as you are registered in the course.

Readings: All readings and resources are available online at
GRADING:

Attendance:

“Regular and punctual attendance at classes provides a foundation for academic success, and is expected of all students. When the persistent lateness or absence of a student jeopardizes the learning or the evaluation of the work of other students in the course, the student may be subject to penalty, including being dropped from the course or being barred from writing the final examination. One written warning will be provided to the student before such action is taken.” (University of Regina Academic Calendar)

Academic Misconduct:

Please see theUReginaCalendar at guidelines related to Academic Misconduct, which includes cheating and plagiarism.

Special Needs:

If you are a student in this course who, because of a disability, may have a need for accommodations, please discuss the issue with the instructor, as well as contacting the Coordinator of Special Needs Services at (306) 585-4631 or go to RC 251.

Assignments:

All assignments are mandatory, i.e. you must complete all of the assignments.Late assignments willnot be graded; however, they must be submitted for you to pass the class.You may use MLA or APA style for all of your submissions.

ASSIGNMENTS:

Assignment / Marks / Date due
Weekly quizzes – Students will be notified in advance about the content of the quizzes. Students will not be allowed to complete missed quizzes unless they have made previous arrangements with the instructor. / 30 / Quizzes are marked on the schedule but are subject to change.
Individual Project - Each student will develop a unique research project that reflects their interests and aspirations related to this course. Projects will be developed in consultation with the instructor. / 25 / Tuesday, December 1
Presentation of Individual Projects – Each student will present their Individual Project to the class in the last two weeks of the semester. / 10 / November 24 & 26, December 1
Class participation–These marks will be awarded to students who attend class, have done all of the preparation for class and participate enthusiastically as we work as a class to develop our class business project / 20 / September 9 – December 7
Final exam – The final exam will be held on the last day of class and will be made up of True/False, Multiple Choice and Short Answer questions that test understanding of all of the concepts and activities in the class. A review for the exam will be held prior to the last day of class. / 15 / Thursday, December 3 (last day of class)

Fall 2015Schedule

Note: The schedule is not set in stone. It will be adjusted according to availability of guest lecturers, interests of students and opportunities that come up as the semester unfolds. All updates will be noted on the INCA 284 COURSE OUTLINE page at

Week / Tuesday / Thursday
Week 1
Sept.10
Introductions / No class / Welcome and introductions
Review Course Syllabus
For next class:
Complete the Entrepreneurial Potential Self-Assessment and be ready to report what the test revealed about you.
Preparation for Quiz #1: Read Clarence Louie interview and watch Day of Inspiration lectures (6 sections, approx. one hour) (both available in Readings and Resources)
Week 2
Sept.15 & 17
Aboriginal Business and Entrepreneurship / Quiz (example) – Chief Louie interview and videos
Class project: A business plan for an INCA publication
For next class:
Review materials about Chris Ross and RezX, and watch the latest episodes of RezX TV at / Quiz #1 – Chris Ross, RezX
Guest speaker: Chris Ross, Publisher, RezX magazine and Executive Producer, RezX TV
CONFIRMED
For next class:
ReviewFirst Nation Small Business and Entrepreneurship in Canada by Warren I. Weir.
Preparation for Quiz #2 – Review the Aboriginal Business Directory website (link in Readings and Resources). What is the criteria for eligibility? Pick one business and be ready to describe it to our class: Why did you pick it? Where are they located? What produce/service do they provide
Week 3
Sept.22 & 24
Publications and Advertising / Quiz #2 – ABD
Review and discuss Weir
For next class:
Review the Treaty 4 News website and materials / Quiz #3 – Treaty 4 News
Guest speaker: Brad Bellegarde, Ad Sales Rep., Treaty 4 News
TO BE CONFIRMED
For next class:
Prepare for Quiz #4 - Check out CJTR’s programming at activities at
Week 4
Sept.29Oct. 1
Community radio and fundraising / Quiz #4 - CJTR
CJTR Presentation by Josh Haugerud, Executive Director and Amy, Programming Manager
TO BE CONFIRMED (might move to Oct. 20)
/ Business Plan class project
What are financial statements?
For next class:
Prepare for Quiz #4 – Watch the CCAB video series and answer the questions on the assignment
Week 5
Oct. 6 & 8
Marketing / Quiz # 5 - CCAB
Business Plan class project
Review all marketing materials on website, including “What is marketing? Marketing Magazine and 10 Best TED Talks for Marketing / Quiz #6 – Marketing
Week 6
Oct. 13 & 15
Using social media to market your business / No Class today!
For next class:
Watch video of Terry Massey from last semester and review website on social media. How can we use social media to market our class project? / Quiz #7 – Social media
Guest: Using social media to market your business. Guest lecturer: Terry Massey,Owner/Designer Thirteen Letter Inc.

Week 7
Oct. 20 & 22
Publishing Online / Business Plan class project / Preparation for Quiz #7 - Review MBC website and listen to presentation by Deb Charles
Week 8
Oct.27 & 29 / Quiz #8 - MBC
Business Plan class project / Guest: Deb Charles, CEO of Missinipi Broadcasting Corporation (MBC)
Week 9
Nov.
3 & 5 / Quiz #9 / Guest lecturer: TBA
Preparing for Quiz #9
Week 10
Nov.10 & 12
Marketing / Quiz #10 – Marketing / Guest lecturer: TBA
Assignment for Quiz #10 – Listen to Lisa Squires presentation about marketing APTN
Week 11
Nov.17 & 19 / Quiz #11 - APTN / Guest lecturer: Lisa Squires, APTN Marketing
Week 12
Nov.24 & 26 / Student Presentations
Business Plan class project / Student Presentations
Business Plan class project
Week 13
Dec. 1 & 3 / Student Presentations
Review for Final Exam / Final Exam

OBJECTIVES FOR THE COURSE

By the end of the semester, students in this course will

Understand what the “entrepreneurial spirit” is

Understand the basics of how businesses are managed, how products are developed and marketed and how advertising is sold

Have a basic business vocabulary

Be able to identify different financial statements and describe what is achieved by balance sheets, profit-loss statements and cash flow statements

Develop critical thinking and problem-solving skills

Experience working in a team on a group project, including planning, organizing and controlling a project

Learn to think and communicate strategically

Improve their public speaking skills

Improved their PowerPoint presentation design skills

Develop work flow schedules

Be able to describe and have examples of different forms of business (sole proprietorships, partnerships, corporations and cooperatives)

Understand the basics of marketing and market research

Understand how social media supports businesses

Understand how advertising is prices and attempt to sell an advertisement for a Native publication

Meet media entrepreneurs

Understand how APTN marketing works

Learn about fund-raising and sponsorships

Know the difference between primary and secondary research and quantitative and qualitative research design

Carry out primary research in the form of interviewing, focus groups and observational research

Learn about corporate social responsibility

Understand the advantages and challenges of operating a business on a reserve

Understand the challenges of human resource management