MARK 5331

International Marketing

Professor: Dr. Xueming Luo
Eunice & James L. West Distinguished Professor

Associate Professor & PhD Program Advisor

Department of Marketing/ UTA

Office: Business Building, Room 225

Telephone: (817) 272-2279

Mailbox: Marketing Department, Box 19469

E-mail

Course Materials

·  Text: International Marketing, 13th ed by Cateora and Graham, McGraw-Hill Irwin, 2007 (ISBN 007-308-0063).

·  Harvard Cases

·  Class handouts (readings, etc.)

·  BusinessWeek, Fortune, Harvard International Review, http://china.adage.com/, China Business Review, and Harvard Business Review (Highly Recommended)

·  Course website (http://www3.uta.edu/faculty/luoxm/). You may download chapter PowerPoints slides, lecture outlines, presentation schedules, learning tips, jokes, etc.

Course Objectives and Learning Outcomes

Students learn and appreciate the impact of socio-cultural, economic, technological, governmental, and demographic factors on the international marketing mix.These learning outcomes can be assessed based on the grading method as detailed subsequently. 3 hours credit - Prerequisite: MARK 3321.

Course Outline (tentative; changes could be made randomly in class)

Date / Content / Assignment / Key Activities
Day 1
Morning / Chapter 1: The Scope and Challenge of International Marketing
Chapter 2: The Dynamic Environment of International Trade
Special issues on China & India
Case: A New World Economy
Case: Wall Street Crises
Case: The Trouble with India
Case: Timeline: from 400 BC Carthage to 2006 Shanghai
Case: Hong Kong or Shanghai?
Case: Shanghai Rising / Video: The McDonald’s in 115+ countries.
Video: Starbucks
English Languages Game
Ipod
Video: Wal-Mart in China
Las Vegas in Macao
Day 1
Afternoon / Chapter 4: Cultural Dynamics in Assessing Global Markets
Chapter 5: Culture, Management Style, and Business Systems
Assignment: Event Projects assigned
Case: World languages of hello, goodbye and thank you
Case: Beijing Olympics 2008—Marketing Gold
Case: Beijing Olympics and Innovations
Case: Nokia’s Bid to Rule the Mobile Web
Case: Motorola: Fading in China
Case: China’s Refrigerator Magnate
Harvard Cases:
Angels and Devils 9-506-007
Beating the Market with Customer Satisfaction F0703H
Analyzing Consumer Preferences 9-599-112 / Culture Simulations Game
Video: Mexico and South America
Video: India’s Economy and Foreign Markets
Youtube.com many foreign country video
Day 2
Morning / Chapter 8: Developing a Global Vision through Marketing Research
Chapter 9: Emerging Markets and Market Behavior
Case: Emerging Markets: Beyond the Big Four
Case: Just How Scary is Russia
Case: Extreme Investing inside Colombia
Case: Chinese Companies Wooing Execs from MNCs
Case: Management Grab at GE
Case: China MBA boom
Case: Home Sweet Home Ctrip in China
Case: China Market Research Strategies / International Money $ Showcase Harvard Case
Mercedes&Chrysler
BMW trailer
Day 2
Afternoon / Chapter 11: Global Marketing Management: Planning and Organization
Chapter 12: Products and Services for Consumers
Case: World Outsourcing
Case: World top 100 Brands
Case: China’s Power Brands
Case: Let a Thousand Brands Bloom in China
Case: History of OS
Case: GM’s Big Move to Small Cars, Hybrids, Smart Cars
Case: He Works Hard for the Money (Toyota)
Harvard Cases:
Quality Kitchens Meat Loaf Mix DS-84/A by Stanford
SPSS Data Analyses / Video: Samsung global ads International Music Showcase
Guest Speaker
BNSF in China
Video: Harley Davison
Day 3
Morning / Chapter 14: International Marketing Channels
Chapter 15: Exporting and Logistics: Special Issues for the Small Business
Case: At Best Buy, Marketing Goes Micro
Case: Is Dell Too Big
Case: Mega-Malls of the World
Case: Shanghai Auto—the world’s next great car company
Case: Lesson from a Global Retailer: Carrefour China
Case: Wal-Mart in China
Case: China Mobile’s Hot Signal / Channel Simulations Investment Game
International Cloth/Culture Showcase
Video: Germany, France, Italy
Video: Honda North America
Day 3
Afternoon / Chapter 16: Integrated Marketing Communications and International Advertising
Case: World Top Advertisers
Case: Benchmarking Advertising Efficiency
Case: Wahaha no laughing matter
Case: China Design / Video: Best collections of Cola wars around the global
Youtube.com
Video: Thailand
Day 4
Morning / Chapter 17: Personal Selling and Sales Management
Chapter 18: Pricing for International Markets
Case: The 10 highest-Paid CEOs
Case: World Richest People
Case: World Big Mac Price Index
Case: The World Richest City, Not Bubai
Case: The China Price
Case: Ikea with Chinese Characteristics / Video: Japanese Small Hotel
High-tech toilet
Video: Lenovo
Day 4
Afternoon / Chapter 19: Negotiating with Intentional Customers, Partners, and Regulators
Videos: eight negotiation situations in four countries (Mexico, Germany, China, and Japan –United States’ biggest partners)
Case: Meet the Next Disney
Case: Disney in Hong Kong / Best international negotiation videos
Video: Disneyland in Hong Kong
Conclusion

Grading method

You have a total of 400 points. The final grade will be the weighted average of the points of quizzes, individual event presentation, and group Harvard case write-up. Please keep tracking your points throughout the semester.

Requirement / Points / Weights
Quizzes / 50 x 8=400 / 66.7% (=400/600)
Class Participation / 200 / 33.3% (=200/600)
TOTAL / 600 / 100% (=600/600)

^ group member peer evaluation scores will be counted. See the Peer Evaluation Form.

·  90% and above = A, 80% to 89% = B, 70% to 79% = C, 60% to 69% = D, and below 60% = F.

Quizzes: 8 quizzes will be given. Quizzes will be given randomly at the beginning of the class, during the class, or at the end of the class.

Class Participation: Your full attendance to all classes is expected. Read the class material ahead of time and be prepared for questions (I will have a lot of ‘cold’ questions for you).

* please power off or mute cellular phones. You cannot read newspaper, solve the crossword puzzle, or do anything not related to the class.


Attendance Policy

Due to the intensity and uniqueness of the EMBA program, perfect and punctual attendance are very crucial to students’ learning in the class. Students are expected to be present for all classes and no absence, for whatever reason, will be automatically excused. Missing merely a day in one of the courses of this program can be equated to missing at least a fourth of the class sessions in a regular long semester course. Therefore, the issue of absenteeism is taken very seriously.

All instructors will specify grading policies and attendance in their course syllabi, which may include a grade penalty or removal of the student from the course for excessive absences. Reasons for absence due to illness and other circumstances must be communicated by the student to the instructor of the course. Any decision to allow make-up work will be made by each instructor in accordance with each instructor’s attendance policy.

It is the student’s responsibility to be in his/her seat at class time to be counted present. Attendance will be taken at least two times each class day by the instructor or a local support person. Absences, other than those with prior approval, will be considered for denial or approval at the instructor’s discretion.

If students know in advance that they will be missing any part of the class, they must contact the instructor or the local support staff immediately. If a student will be absent for:

1.  More than 40% of the entire course, he/she will be required to re-take the ENTIRE course in the future. Any work accomplished prior to absenteeism will not be recorded or applied towards the future classes.

2.  For absence less than or equal to 40% of the lecture time, it will be the instructors’ discretion to decide on what actions will be taken. The student is responsible for finding out from the instructor what penalty, if any, will be assessed for missing any portion of a class session.

Students may receive a grade of “F” in the course if they are absent without an acceptable excuse for more than 40% of the entire course.

I have read and understand the above and I accept personal responsibility thereto.

______

Signature of Student Date

Academic Dishonesty

All students are expected to pursue their academic careers with honesty and integrity. Academic dishonesty includes, but not limited to, cheating, plagiarism, and collusion on an examination or an assignment being offered for credit. Each student is accountable for work submitted for credit, including group projects. Students found responsible for dishonesty in their academic pursuits are subject to penalties that may range from disciplinary probation, suspension or expulsion from the University.

1.  cheating on an examination or an assignment includes:

a.  copying the work of another, allowing someone to copy, engaging in written, oral or any other means of communication with another, or giving aid to or seeking aid from another when not permitted by the instructor;

b.  using material during an examination or when completing an assignment that is not authorized by the person giving the examination or making the work assignment, including, but not limited to, electronic or digital devices such as calculators, cell phones, camera phones, scanner pens, palms, or flash drives, etc.;

c.  taking or attempting to take an examination for another, or allowing another to take or attempt to take an examination for a student;

d.  using, obtaining, or attempting to obtain by any means, the whole or any part of an examination or work assignment that is not provided for your use by your instructor;

e.  any act designed to give unfair advantage to a student or the attempt to commit such an act;

2.  plagiarism means the unacknowledged incorporation of the work of another in work that is offered for credit;

3.  collusion means the unauthorized collaboration with another in preparing work that is offered for credit;

In accordance with the Rules and Regulations of the Board of Regents of The University of Texas System (Part One, Chapter VI), institutional procedures regarding allegations of academic dishonesty are outlined in Part Two, Chapter 2, of the U.T. Arlington Handbook of Operating Procedures. This information may be obtained by accessing the Dean of Students' Web site at www.uta.edu/studentaffairs/dos or the Student Judicial Affairs' Web site at www.uta.edu/studentaffairs/judicial affairs. Copies of each regulation can be obtained in the Dean of Students' Office on the lower level of the University Center.

I have read and understand the above and I accept personal responsibility thereto.

______

Signature of Student Date

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