2017 Year of History, Heritage and Archaeology Innovation Fund - Applicationform

2017 Year of History, Heritage and Archaeology Innovation Fund - ApplicationForm

Before you fill in this form, remember that the fund offers money AND expertise, so you can get advice and information from Edinburgh World Heritage Trust to help you develop your project. Go to and get a helping hand from our Business Opportunity Guide or contact Edinburgh World Heritage

Please remember to read the leaflet before you fill in this form and look at the fund criteria listed at the very bottom of this form to check that you andyour project idea are eligible to apply.

SECTIONA–WHO ARE YOU and WHAT’S THE PLAN

Name of thebusiness
Typeofbusiness:e.g.festival, attraction, tour operator, transport provider, hotel etc.
ContactName
Contact address
Email
TelephoneNumber
Company number (whererelevant)
Project title
A single line description of the project
Project Timeline
Include the start date and the planned completion date(your product or experience must be put on the market before 31 October 2017to qualify for this fund)

Tell us who you are…pleasegive us some details about the main groups, businesses or individuals involvedinmaking this project happen.It’s helpful if you give us a line or two about who they are and what they do, and if relevant, let us know about similarprojects they’ve worked on.

We are particularly keen to support collaborative projects that bring businesses and partners together.

Edinburgh World Heritage –

SECTIONB–DETAILS OF WHAT YOU WANT TO DO (the space will expand as you complete the form)

The material in grey is there to give you a sense of what information we’re looking for; just delete it and type over the top.

1.Full details of theproposedprojectincludingdates andtimings (max 350 words)
Don’t kill us with detail but tell us enough so that we know what is going to happen when, where and why.
2.Value of proposedactivity/programme to tourism in Edinburgh
If you can give us numbers, we like numbers, so number of increased bed nights or similar, but if the value is of a more qualitative nature then tell us a bit about that too.
3.How will theproposedproject enhanceand/orcomplementthe visitor experience of Edinburgh’s history and heritage?
So tell us how your project fits into the wider picture that is Edinburgh and all the things currently going on.
4.Howis the projectinnovative or how does itaddress agapinthe currentoffer for visitors?
Fills a gap in the market? Knits together existing offer in a clever and smart way? Builds on a really successful piece of work already? Taps a new audience you’ve not been able to reach before? etc.
5.Anysupplementaryinformationinsupport ofyour application
A bit of space to show off…or tell us other things we really need to know but haven’t asked you…

SECTIONC: MARKETING PLANS

1.Targetaudience
Whoisthetargetaudienceforyourprojectandyourrationaleforthis?Whataretheexpected benefits?
This fund is to support you with new commercial developments that help your business or group, so we need to know who’s going to be buying tickets/coming/using and why. What kind of difference will it make to them and to your business?

2.Marketing

Please provide detailsof howyouintendtopromotethe experienceinthis and subsequentyears
Doesn’t need to be fancy, you can keep this simple and build on what you know works for you in marketing or you can dazzle us with smart new ideas. We like both.

3.Financialmodel

Please tell us about the financial side of things
Will this project generate money? Will it cover its costs? Will it become self-sustaining in the future? We’re happy to support groups or businesses who want to experiment in new areas and test the water, so be honest and give us your best estimate. You can give us the numbers below, so use this section instead to explain how the financial side of things will work for you.

SECTION D– COSTS

This is the numbers bit so use this sectionto tell us what you/your partners plan to spend money on to make this project work, and give us a sense of how much funding you’d need from us to help you out.

Using the table below, note down the type and value of all costs, and replace ‘Partner Name’ with the person/business who has committed to covering all or part of that cost, whether it’s in cash or in-kind.

We’ve indicated in grey examples of how this might look when completed. Just delete that and replace with your own information.

NB. Wherethe fund applicantisinapositiontorecoverVATtheestimatedcostshouldbelistednet (less the cost) of recoverableVAT. Pleaseadd or delete rows asappropriate.
Famous Hotel / Tour Company / Historical Attraction / Total
Project Activity / Estimated Cost / Cash / In Kind / Cash / In Kind / Cash / In Kind
Research and Development / 2 days=£300 / £300 / £300
Training Tour Guides / 1 day =£150 / £150 / £150
Design work / 1 day =£150 / £150 / £150
Marketing materials/signs / 1/2 day =£75 / £75 / £ 75
Buying special history and heritage artwork for venue / £500 / £500 / £500
Promotion work / £150+£150 / £150 / £150 / £300
Total cost of project / £ 1475
Total cash costs of the project / £ 1250
Amount of 2017 Innovation Fund needed – 80% of cash costs of project / £ 1000
Remaining 20% cash costs of project contributedby applicant/partners / £ 250
Total in-kind contribution to the project by applicant/partners / £ 225

Please note that we have one funding round and will be awarding a total of £20,000 across all projects. The maximum award is £5000. We will fund up to 80% of the total cash costs of the project, the remaining 20% of the total cash costs of the project are to be funded by you, and is in addition to any in kind you or partners are contributing.Your request can be for as little as £100 or as much as £5,000, depending on your project and what you feel you need to make it work.Money cannot be used for marketing, but can be used for market research and the development of a marketing plan, but not to fund the cost of the actual marketing activity.

Payments

Successful applicants will be paid in two instalments: 80% when you are informed your application has been successful and 20% when you provide us with proof of the product or experience being on the market. We will ask you to submit information for our evaluation and we will assist you in promoting it via our Edinburgh World Heritage website, social media channels and will be working with our partners Marketing Edinburgh to explore ways in which to really push all 2017 related activity to the visitor market.

City of Literature Innovation Fund

SECTION E:SEE IF IT WORKED

Please give us some details about how you will measuretheimpactofthe investment (things like increased length of stay, improved visitor experience, product enhancement, ticket sales etc.)

Please noteitisyourresponsibility to provide measurableand appropriateKeyPerformanceIndicators. Successful applicants will need to track these as the project progresses so that theycan complete a short report as part of our evaluation work – see the note below.

Please addor remove rowsas appropriate. Grey text is suggestions only – delete and add your own.

Activity: / Proposedmeasurement:
Ticket sales / Number of tickets sold
Customer feedback / Comments: visitor book, in person, via social media
Website hits / Number of direct hits on website for this product
New business partners / Number of new partners
Access to new markets / Market information and stats

DeclarationbyApplicant (s)

I declare that I have been authorised by the above organisation (or partners) to complete this application form and that the information provided is correct to the best of my knowledge, and that if any of the information changes I will inform Edinburgh World Heritage immediately.

SignatureNameDate

That’s it – you’re done! Thank you.

What next?

Please return this form and any supporting information to:

Submission deadline: 5pm on the 16th November 2016

For further information about the fund visit
Your application will be acknowledged by return of email and the judging panel will meet in late November 2016and review your proposal against the criteria stated below. We aim to make a decision within four weeks of the submission deadline.

Any data you provide on this form will be held by Edinburgh World Heritageunder the Data Protection Act Scotland 2002, and will be used only for the administration and management of the Year of 2017 Innovation Fund.

ADDITIONAL NOTES

What follows below is just some additional guidance on what we’re asking you to fill in above.

THE CRITERIA
To be eligible to apply you and your project need to match the following criteria.

What qualifies for funding?
All projects must satisfy four key criteria;

1. They must be new Edinburgh based projects.

2. They must have tourist appeal – as well as a strong history or heritage connection, projectsmust be primarily designed to appeal to visitors to the city.

3. They should be innovative – the funding can be used to support new ideas, trialling new experiences or the development of new offerings.

4. They should aim to be financially sustainable – projects must demonstrate long-term financialviability.

The 2017 Tourism Innovation Fund will support history and heritagetourism product development. These can be anything from small events or tourism trails to large scale initiatives, the only proviso is that they enhance the city’s history and heritagetourism offering.

Funding will be prioritised for projects which:

1. Aim to enhance the experience for those who are already in Edinburgh.

2. Address a gap in the existing offering.

3. Complement the existing offering.

4. Provide new long term tourism assets for Edinburgh.

5. Encourage greater exploration of the World Heritage Site.

6. Allow the visitor to access Edinburgh’s history and heritage in a new and innovative way.

7. Support or enhance the telling of the Edinburgh story through its history or heritage.

8. Aim to attract more non-local visitors to the area.

9. Encourage visitors to stay longer and spend more.

The Innovation Fund is focused on providing funding assistance to Edinburgh tourism operators and product suppliers. Any size of organisation within Edinburgh is eligible, sole traders, micro businesses, community groups, collaborative groups, and heritage attractions. Eligible businesses will need to be operating in some tourist related activity e.g.

Accommodation providers
Visitor Attraction
Guided Tours
Tour Operator
Retailers and Bookshop
Restaurants, cafes, pubs and bars
Library or Museums
Festival or Event and
Other tourism or heritage related businesses and organisations

Eligible businesses will be one of the following legal entities:

A private business
Non-profit sector corporation, incorporated association or trust
Charity
Cooperative
A local authority attraction, library or museum
A consortium of partners (led by any of the above category of organisations)

EVALUATION
If you are successful in your application to this fund we will ask you to collect and provide us with the following:

the information against the key performance indicators you identified in this form
a general statement of how you feel the project has gone, whether in your view it has been successful
any other supporting evidence you have

By providing us with this information we can help you promote your product/experience to ensure it reaches as wide a market as possible. It also helps us evaluate and develop this fund.

City of Literature Innovation Fund