adidas reveal new Liverpool Football Club third kit for 2011/12 season
16th June 2011 – Liverpool Football Club and adidas today unveiled the new third kit for the 2011/12 football season.
Inspiration
The new Liverpool FC third kit takes its design inspiration from the classic tracksuit tops worn by the infamous LFC teams of the mid 1980’s, incorporating the diagonal stripe across the front of the shirt.
The Shirt & Design
Drawing from history and tradition, the new kit showcases a stylish modern twist. The inclusion of cyan blue in the shirt design dates back to Liverpool’s first home kit worn almost 120 years ago which incorporated alternate white and blue halves – it wasn’t until Bill Shankly became manager that the home kit became completely red, in 1964.
The cyan blue is used throughout the kit and incorporated into the design through the iconic adidas three stripes across the shoulders and the shirt sponsor. The shirts main design features diagonal stripes in black and cyan blue over the right shoulder and continuing around the trim of the sleeve to create a modern, stylish look whilst giving a nostalgic nod to the club’s illustrious past.
A closer look at the shirt reveals further subtle design features including a diagonal, tonal emboss running through the fabric.
Technology
adidas has again pushed the boundaries in the development of apparel technology giving Liverpool FC players an extra edge on the pitch.
TechFit™ - On the field, the players’ kits will incorporate adidas’ cutting edge TechFit™ technology, to help improve speed, increase endurance capabilities and enhance awareness. This works by stabilizing and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.
Climacool™ -The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
New for the 2011/12 season the kit also includes a revolutionary sock design which features anatomically placed cushioning and Achilles protector.
Pre-order and purchase
The new third kit will go on sale on the 14th July but can be pre-ordered online at: www.store.liverpoolfc.tv
RRP- £50 adults / £40 kids
For further information:
Rob Hughes
Global Football PR Manager
Tel: +49/9132/84-6856
Email: