John Citizen

P H 6 8 8 8 9 9 8 7 • M O B 0 3 0 4 3 9 3 5 2 2
22 LEONARD ST • SYDNEY, NSW 2122


EDUCATION

Sep 2009 toDec2010Master ofBusinessAdministrationMonashUniversity

Achieved distinction average of 80% across 16subjects

Recipient of the ‘Vice Chancellor’s Leadership Program’Award

1992-1995BachelorofScienceMonashUniversity

Completed Distinctionaverage

1981-1991VCEWalesCollege


EMPLOYMENT SUMMARY

Aug 2008–currentMarketingDirectorABCCorporation

Jul 2007 –Jul2008MarketingManagerABCCorporation

Oct 2005 –Jun2007BrandManagerABCCorporation

Feb 2004 –Oct2005ProductManagerUnited StatesFoods

Mar 2003 –Jan2004ProductPlannerUnited StatesFoods

Sep 2001 –Feb2003AnalystUnited StatesFoods

May 1998 –Aug2001PlanningAnalystHopeTelecom


PROFESSIONAL DEVELOPMENT

RogenSi – Presentation Skills 1,2009

Monash University – 3 Day course onFinancials


PERSONAL ACHIEVEMENTS

  • 2002Completed the Kokoda Trail Trek –P.N.G
  • 2003Captained University FootballTeam
  • 1992Aboriginal Cultural Exchange –BroomeW.A


EMPLOYMENT HISTORY

Aug 2008–currentMarketingDirectorABCCorporation

Company Description

ABC Corporation is an Australian listed FMCG company with an annual turnover of $500M and over 1000 employees. They manufacture market leading food brands, sold through the grocery and petrol & convenience channels.

Responsibilities

Managing the entire marketing function, including NPD and R&D with a total staff of 65 and a marketing

expenditure of $42M.

  • Formulating strategicroadmaps
  • Accountable for delivering the P&L result for the largest nationalportfolio
  • Lead a team of 54 with 8 direct reports: brands / innovation / sponsorship /insights
  • Responsible for all ATL & BTL activity, inclusive of locally developed strategy, communication, innovation, pricing strategy, sales engagement, customermarketing, sponsorship, R&D, global brand managementetc.
  • Manage the marketing support for our Internationalbusiness
  • Lead relationship with keypartners

Achievements

  • Achieved the recovery in full through pricing, changes to promotional strategies, NPD,product downsizing and productreformulation.
  • Revised the media strategy using a touchpoints research study and analyzinggeographical cost effectiveness. Delivered 30% greater reach with the samebudget.
  • Inspired a 25 strong cross functional category team through sophisticated team building around MBTI and a shared vision. Resulted in significant improvement in morale and team engagement.
  • Turned one of our key brands from double digit declines to +11% value growth in a declining segment through brand repositioning, world class advertising development and focusedNPD.

Jul 2007 –Jul2008MarketingManagerABCCorporation

Responsibilities

  • Responsible for ANZ portfolio including a complex mix of Grocery categories andbrands
  • Managed a team offive
  • Reported to the Director of BrandMarketing

Achievements

  • Delivered value growth of +4% and margin growth of +21% in 2007 through portfolio profitmix management, focused NPD growth initiatives and product costoptimization.