Press Release

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Continental Tyre Malaysia Launched the Chinese New Year Road Safety Campaign 2016

Jan 15th, 2016, Petaling Jaya, Selangor–Continental Tyre PJ Malaysia Sdn Bhd (CTM) launched its Chinese New Year Road Safety Campaign 2016. Jointly organized by CTM and Shell Malaysia Trading Sdn Bhd, scheduled from9th January to 31st January 2016, the road safety campaign is aimed at educating the general motorist to cultivate tyre safety habits and prioritize vehicle maintenance to ensure a safe trip heading back to their hometowns to celebrate Chinese New Year.

Officiating the launch of this event at Shell Station Bandar Utama wasMr. Cameron Wilson, Managing Director of CTM, Mr. Yee Kang Lim, Territory Manager Retail Malaysia,Shell Malaysia Trading Sdn Bhd and YBhg. Tuan Abdul Ghafar bin Yusof, Director General, Road Safety Department (JKJR).

During the launch, the importance of performing tyre maintenance regularly and ensuring vehicles are in good condition were emphasized. These steps significantly help to reduce the risk of accidents and ensure general motorists’ safety which are the key messages that CTM hopes to spread to the entire nation.

“Tyres are the sole point of contact between the vehicle and the road. In a critical situation, it is the tyre that determines whether the vehicle can stop in time, or whether it stays safely on course through a corner. This is why car drivers should be aware of the safety benefits of using high-tech tyres such as Continental’s, inflated to the correct pressure and with adequate tread depth. Studies from different tyre manufacturers prove over and over again that more than 50 percent of all passenger cars permanently are driven with underinflated tyres. Tests with underinflated tyres show increased risk of adverse safety consequences in emergency situations. Clearly, correct tyre inflation pressure and sufficient tread depth mean fewer accidents and this can mean the difference between life and death. And this is the key message that we hope to spread to the entire nation.” Said by Mr. Cameron Wilson, Managing Director of CTM.

This campaign, being a corporate social responsibility initiative in its second time running, is certainly a means in complementing the efforts of Jabatan Keselamatan Jalan Raya (JKJR) to promote road safety awareness and education. To create this awareness, CTM willconduct tyre safety and car engine oil checks at 15 Shell petrol stations nationwide, started from Shell petrol stations in KL,9thJanuary to 10th January, this year.

Participants of Chinese New Year Road Safety Campaign will receive a booklet from CTM featuring tyre maintenance tips, Continental premiums and a RM30 voucher for Continental tyre purchase.Shell Malaysia Trading Sdn Bhd will also be giving out a promotion voucher during the campaign. With purchase of any Shell Helix or Shell Advance product (Helix Ultra, HX7, HX5, Advance Ultra, AX7 and AX5), one free petrol cash voucher will be entitled. In addition, 100 new SIRIM approved helmets will be given away for free to replace uncertified helmets at each location, courtesy of JKJR.

CTM will conduct the Chinese New Year Road Safety Campaign at the following Shell petrol stations starting from 10am to 8pm:

STATE / SITE NAME / SHELL PETROL STATION NAME / ADDRESS / DATE
KL / SH TAMAN MAJU JAYA CHERAS / MY ENTERPRISE / TMN MAJU JAYA CHERAS, 56100 KL / 9 & 10 January 2016
KL / SH JALAN BUKIT BELACHAN 2 / RIMBARAPI / BUKIT BELACHAN, 68000 KL / 9 & 10 January 2016
SELANGOR / SH BANDAR UTAMA / MEGAH INDAH ENTERPRISE / PERSIARAN BANDAR UTAMA, 47400 PJ / 16 & 17 January 2016
SELANGOR / SH SHAH ALAM SEKSYEN 17 / ABAH TRADING SB / LOT 1 JALAN 17/24 SECTION 17, 40000 SHAH ALAM / 16 & 17 January 2016
JOHOR / SH TAMAN DAYA JB / DAYA SERVICE STATION SB / JALAN DAYA 1, 81100 JB / 15 & 16 January 2016
KEDAH / SH JALAN PEGAWAI AS / SIN EWE COMPANY SB / JALAN PEGAWAI, 5050 ALOR SETAR / 15 & 16 January 2016
TERENGGANU / SH JALAN HILIRAN KT / KIARA SERVICE STATION / LOT 4528, JLN HILIRAN, PULAU KAMBING, 20700 K. TERENGGANU / 15 & 16 January 2016
PENANG / SH JALAN JELUTONG / BAN LEONG SHELL PRODUCTS S/B / 347, JELUTONG ROAD, 11600 GEORGETOWN / 23 & 24 January 2016
PERAK / SH JALAN KUALA KANGSAR IPOH / SYALIA ENTERPRISE / LOT 8692 JALAN KUALA KANGSAR, 30100 IPOH / 23 & 24 January 2016
SABAH / SH JALAN KUHARA TAWAU / K E ENTERPRISE / KM 1.5, KUHARA ROAD, 91000 TAWAU / 23 & 24 January 2016
SARAWAK / SH JALAN BULATAN MIRI / MEKAR MIRI SB / LOT 2104, BLOCK 4, JALAN BULATAN, 98000 MIRI / 23 & 24 January 2016
MELAKA / SH BANDAR AYER KEROH / R A TALANG ENTERPRISE / PT 3251 MUKIM BUKIT KATIL, 75450 MELAKA / 30 & 31 January 2016
PAHANG / SH JALAN GAMBUT KUANTAN / ROHAMAS ENTERPRISE / JLN GAMBUT, 25300 KUANTAN / 30 & 31 January 2016
SABAH / SH TELIPOK / WAN LOONG SHELL FILLING STATION / PEKAN TELIPOK, 88450 KOTA KINABALU / 30 & 31 January 2016
SARAWAK / SH JALAN TUN JUGAH KUCHING 1 / SARAWATI SDN BHD / LOT 275, BLK 16 KCLD, JALAN TUN JUGAH, 93350 KUCHING / 30 & 31 January 2016

Continental Tyre PJ Malaysia Sdn Bhd

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2015, the corporation generated preliminary sales of approximately €39.2 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tires, and ContiTech. Continental employs more than 208,000 people in 53 countries.

Continental AG
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2015, the corporation generated preliminary sales of approximately €39.2 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tires, and ContiTech. Continental employs more than 208,000 people in 53 countries.

Tire division
The Tire division currently has 24 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility. As one of the world's leading tire manufacturers, with more than 44,000 employees, the Tire division achieved sales of €9.6 billion in 2013.

Passenger Car and Light Truck Tires
Continental is one of Europe's leading passenger car and light truck tire manufacturers and is the world's fourth-largest passenger car and light truck tire manufacturer in the original equipment and replacement business sectors. The product development focus of the Continental premium brand is to optimize all safety-relevant characteristics, while simultaneously minimizing rolling resistance.

Sponsorship
Continental's Tire division is an official sponsor of the German DFB Cup, Major League Soccer in the U.S.A. and Canada, the 2015 Asian Cup in Australia, and UEFA EURO 2016TM in France.

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More information please contact：

Wong Yee Wen
Communication Executive
Continental Tyre PJ Malaysia Sdn Bhd
No 2, Jalan Tandang,
46050 Petaling Jaya,
Selangor, Malaysia
Tel: 03-77874136 Ext: 136
Email: