352111 General Principles of Communication Arts 3(3-0)

FACULTY OF HUMANITIES

(350XXX - 399XXX)

COMMUNICATION ART

(352XXX)

352111 General Principles of Communication Arts 3(3-0)

Principles and theory of Communication. Roles and related effects from communication between and individual and the public. Mass communication forms in society. Influence and responsibility of mass communication toward society.

352141 Introduction to Journalism 3(3-0)

Roles, functions and evolution of the newspaper. Its meaning, structure and components. Different social influences affecting the newspaper. Newspapers’ rights, freedom and responsibilities.

352212 Introduction to Speech Communication 3(2-3)

Basic knowledge and skills for effective speaking and listening. Speech preparation and presentation for various purposes. Principles of meaningful listening and speaking in public and in group discussions, interviews, lectures and debates.

352213 Persuasive Communication 3(3-0)

The method of persuasion the target audience by utilizing the communication media.

352214 Computer for Communication Arts 3(2-3)

Computer applications in mass communications: print, newspapers, magazines and other publications. Graphics, multimedia, video recorders, slides, picture, characters and some software programs for mass media.

352221 Public Relations I 3(3-0)

Definition, history, development and importance of public relations. The roles, the objective, the influence and the responsibility of public relations which affect society and target audience.

352231 Advertising I 3(3-0)

The definition, objective, method of advertising and advertising media. The function, responsibility, theory and methods of advertising. The influence of advertising on social and economic system. Law and ethics in advertising.

352241 Reporting and News Writing 3(2-3)

Pre : 352141

Basic principles in gathering and evaluation news. Various news writing styles. Presentation of behind the scene news. Analysis and criticism of news, reporters’ response abilities and ethics. Field trips required.

352242 Photojournalism 3(2-2)

Basic principles of press photography. The use of camera equipment and film, including the processes of developing, printing, enlarging, selecting and presenting photographs to the public. Field trips required.

352243 Typography 3(3-0)

Principles and processes of typography. Design and production of publications. Typographical tools. The importance and roles of typography on individual and society.

352251 Introduction to Broadcasting 3(3-0)

Basic knowledge of radio and television broadcasting systems and equipment. Historical background and evolution both inside and outside the country. Roles and influence, functions and responsibilities of broadcasting in society. Basic production techniques.

352261 Introduction to Films 3(3-0)

History and evolution of motion pictures. Basic principles of the film production process. Planning the use of film production equipment and techniques in scatting up lights and sound. Film psychology and technical terms. Film editing and film script writing.

352311 Mass Communication Law 3(3-0)

Pre : 352111

Mass Communication right and liberty. Law concerned with mass media laws concerned with freedom of the mass media.

352312 Art for Mass Communication 3(2-2)

Pre : 352111

Theory and practice on art for mass communication in order to communicate the intended message to the target audience.

352313 Organizational Communication 3(3-0)

Roles and importance of organizational communication structure, functions, various types and characteristics of communication in the organization. Establishment of effective communication for the advancement of the organization.

352314 Communication and Public Opinion 3(3-0)

Meaning and characteristics of the formation of public opinion. Role of communications and mass media in forming and changing public opinion. Public opinion survey. Propaganda techniques. Thought reforms and psychological warfare.

352315 Theories of Mass Communication 2(2-0)

Contemporary theories and concepts of role, duty, and influence of mass communication on society and individuals, and their application of these to explain impact of mass communications on society.

352316 Target Audience Analysis in Mass Communication 3(3-0)

Pre : 352111

Target audience analysis according to social structure, psychology, politics and culture. Perception process and behavior of target audience relevant. Mass media exposure.

352321 Public Relations II 3(3-0)

Pre : 352221

The public relation process in any organization : Government organization, non government organization, and non profit organization. Role and function of the public relations to their own agencies and society. Image building to all relevant people including all kinds of agencies together with any problem and trend of public relation in Thailand.

352322 Public Relations Techniques 3(3-0)

All types of media for public relations. The good and the limitation of each type. Methods of creating effective forms of public relations communication. Utilization and evaluation of the effects of the media for public relation.

352323 Writing for Public Relations 3(2-2)

Pre : 352221

Theory and practice of the form of writing and how to gather the data and the events for public relation. How to write press release, script and speech.

352331 Art and Advertising Design 3(2-2)

Pre : 352231

Basic principle of commercial art. Accomplished designs in attracting interests convincing the target audience of the advertisement.

352332 Advertising Creativity and Production 3(2-2)

Pre : 352331

The steps of creativity process which will create picture and content in advertising. The principle and special techniques in advertising in film production, radio, television and printed media.

352341 Editorial and Critical Writing 3(3-0)

Pre : 352241

Theory and principles of writing editorials, column, analysis commentaries, and features. Analysis and criticism of editorial, analysis, commentaries, and features from newspaper and magazine.

352351 Radio Program Production I 3(2-2)

Pre : 352251

Components and process in radio program production. Duties and responsibilities of the personnel involved. Use and care of equipment. Preparing and producing radio programs.

352352 Radio and Television News Reporting 3(2-2)

Pre : 352241

Writing radio and television news. Differences among radio news, television news and newspaper news. Editing radio news and television news from the manuscript. Practice presenting news programs on radio and television.

352353 Scriptwriting for Radio, Television and Films 3(2-2)

Pre : 352251 and 352261

Format and guideline for writing radio, television, film, drama and advertising script. Analyze and critic on radio, television and film in the present.

352354 Television Program Production I 3(2-2)

Pre : 352251

Systems by which radio and television signals are originated and transmitted. Responsibilities of the personnel involved in production. Components of and factors retted to production. Communication of meaning through images and sounds. Operation and care of equipment. Using television equipment inside studio and field production. Short television program production.

352411 Development Communication 3(3-0)

Pre : 352111

Roles and functions of mass communication media in social and national development.

352412 Ethics of the Mass Media 2(2-0)

Principles and concepts concerning freedom and ethics of mass media in a democratic society. Decision making process and norms of the citizens. Case studies in mass media role in Thai society.

352413 Communication Planning and Evaluation 3(3-0)

Pre : 352111, 352141, 352251

Mass communications planning, evaluation and management. Mass Communications project implementation. Principles of economies in planning and management. Determining form and operational plans. Project evaluation. Writing project proposals and reports.

352421 Public Relations Planning 3(3-0)

Pre : 352321

Concept, fundamental and the process of planning for public relation which suites with the objective and policy of organization.

352431 Advertising II 3(3-0)

Pre : 352231

The process of planning on advertising campaign is the main topic. How to utilize many kinds of media for advertising by applying it with principle and theory of advertising.

352434 Advertising Writing 3(2-2)

Pre : 352231

Practice writing advertisements for newspapers and other printing materials advertisement posters, radio, television and film scripts.

352441 Magazine Editing 3(2-3)

Pre : 352241

Principles of producing and planning the production of various types of magazines publication format, current trends in contents, copy preparation, proofreading, article writing, typrographing, illustrating, layout and copy filling. Basic distribution methods.

352442 Newspaper Management 3(3-0)

Pre : 352141

Systems and techniques in managing newspaper publication. Policies in marketing, finance and distribution of the newspapers at present.

352451 Radio Program Production II 3(1-4)

Pre : 352351

Radio program production process. Planning and causation of programs. Problems and problem solving in production. Production of radio programs.

352452 Radio and Television Management 3(3-0)

Pre : 352251

Systems and techniques in managing radio and television broadcasting stations, public relations, personnel, programming distribution, advertisements and general policies.

352454 Television Program Production II 3(1-4) Pre : 352354

Processes and techniques of television production. Target group analysis, production planning, program evaluation, problem solving in radio and television production, and development of relevant radio and television program production skills.

352491 Research Methods in Mass Communication 3(3-0)

Pre : 352111

Concepts and principles of research, type of research and report writing. Suitable and essential research for mass communication.

352497 Seminar 1

Presentation and discussion on current interesting topics in mass communication at the bachelor.

352498 Special Problems 1

Study and research in mass communication at the bachelor degree level and compiled into a report.

352499 Internship 1

Internship in mass communication.

DRAMA

(353XXX)

353111 Principles and arts of specking and performing 3(3-0)

General survey of principles and arts of speaking. Theory of voice training and practice. Breathing practice and the correct use of voice ranges in speaking and acting. Body movements practice. The use of body language to communicate when acting.

353112 History of the Theater 3(3-0)

History of the theatrical arts from beginning to present. Various types of acting. The history of stage acting and important periods in the history of the theater.

353214 Introduction to Play Production 3(2-2)

Acting techniques and practice in the fundamentals of play production, stage direction, costumes, makeup, lighting and sound.

353231Acting I 3(1-4)

Acting practice in the classroom of unrehearsed plays and reviews, to stimulate imagination and creativity, and 5-10 minutes sketches to study the roles of the characters.

353321 Acting II 3(1-4)

Practice in directing unrehearsed plays and pantomimes and in settings, with emphasis on the dramatic content in the play script. Practice in stage direction and supervising stage crew.

cAMBODIAN LANGUAGE

(354XXX)

354311 Cambodian I 3(3-0)

Cambodian grammar ; speaking ; translation of simple sentences from Cambodian to Thai and Thai to Cambodian.

354312 Cambodian II 3(3-0)

Pre : 354311

More advanced reading, speaking, writing, and translation of Cambodian.

354411 Cambodian III 3(3-0)

Pre : 354312

Reading and translation of Cambodian literary text ; speaking and composition in Cambodian; comparison of Thai and Cambodian grammars; analysis of Cambodian borrowings in Thai literary text.

English LANGUAGE

(355XXX)

355111 Foundation English I 3(3-0)

Exposure to significant structures of the English language as the basis of developing language abilities: listening, speaking, reading and writing through language skill integration with emphasis on communicative competence.

355112 Foundation English II 3(3-0)

Pre : 355111

355113 Foundation English III 3(3-0)

Pre : 355112

355114 English for Pre-Medical Students I 3(3-0)

Practice reading articles on medical science from textbooks, technical documents, journals and other related publications using reading techniques relevant to each type of article. Practice writing and summarizing articles.

355115 English for Pre-Medical Students II 3(3-0)

Pre : 355114

Practice reading comprehension, looking for main ideas, and note-taking. Study language structures, Practice writing summaries and compositions.

355211 English Structure I 3(3-0)

Pre : 355113

Structure analysis of written language based on articles or excerpts at the intermediate language level to gain an insight into the relationships of the elements within the sentence structure and those between sentences. This is to serve as a fundamental basis leading towards development in reading, writing and translation abilities.

355212 English Structure II 3(3-0)

Pre : 355211

Analysis of written language based on articles or excerpts at a more complex language level to gain an insight into the relationships of the elements within the sentence structure and those between sentences. This is to serve as a fundamental basis leading towards development in reading, writing and translation abilities.

355221 English Reading I 3(3-0)

Pre : 355113

Practice in silent reading for direct comprehension in English without resorting to mental or verbal translation. The art of reading aloud and the techniques of vocabulary expansion will be included.

355222 English Reading II 3(3-0)

Pre : 355221

Practice in reading for comprehension and main ideas with discussions on what has been read. Study of vocabulary, idioms and phrases for beneficial application to writing as well as speaking.

355223 Reading for Mass Communications in English 3(3-0)

Pre : 355113

Reading mass media materials such as news, advertisements, newspaper and magazine articles, teletype news and proofing. Emphasis is given to reading techniques to comprehend main ideas, vocabulary, idiomatic expressions and news and feature writing styles.

355224 Technical English 3(3-0)

Pre : 355113

Practicing reading skill in order to familiarize the students with technical terms found in technical textbooks of various fields, periodicals and other printed matters.

355225 Reading Authentic English Materials 3(3-0)

Pre : 355113

Practice reading different types of authentic material using several different techniques relevant to each type of materials. Study the characteristics and purposes of various kinds of authentic material, for example, information in manuals or guidebooks, notices and posters, brochures of various types, advertisements, tables and itineraries, letters, memos, cards for various occasions (greeting cards, invitation cards, etc.), news articles, etc. Study the vocabulary, language functions and structures existing in each.

355231 English Writing I 3(3-0)

Pre : 355113

Imitation and copying good language models, in order to help imprint on the student’s mind the structure, the proper diction, and relationships between sentences. Study of theme development, idea organization and reasoning techniques.

355232 English Writing II 3(3-0)

Pre : 355231

Practice in transforming from spoken language or conversational styles into written prose or vice versa; making summaries from texts read aloud or from materials recorded on tape; describing pictures, interpreting series of composite cartoons or composing appropriate dialogues for cartoons; writing personal and social letters, and informal short notes.

355233 English Correspondence 3(3-0)

Pre : 355113

Writing of various types of letters with emphasis on form, vocabulary and idiomatic and conventional expressions, including how to write letters of application and prepare resumes.

355234 Report Writing in English 3(3-0)

Pre : 355113

Writing official reports, means of locating and collecting data from various sources; methods of compiling and collecting data for the writing of a finished report.

355241 English Listening-Speaking I 3(3-0)

Pre : 355113

Practice in listening for the sound system of English stress, intonation, rhythm and word grouping. Practice conversations in different situations with an awareness of appropriate and acceptable usage as well as pronunciation.

355242 English Listening-speaking II 3(3-0)

Pre : 355113

Practice in listening to passages, dialogues, and short plays written at the intermediate language level and delivered by native speakers of English and by other English speaking people. Practice speaking with idiomatic usage, appropriate rejoinders, interjections; phrases expressing request, acceptance, agreement, polite refusal and other miscellaneous speech functions used naturally in communication.

355243 Communicative English Through Video 3(3-0)

Pre : 355113

Practice in listening and speaking dialogues in daily life with emphasis on exploitation of video materials such as news programmes, variety shows, advertising films, weather report programmes, feature films and plays.

355244 English Through Songs 3(3-0)

Pre : 355113

Practice in listening and speaking skills by focusing on songs and music as means of communication. Besides listening comprehension enhancement, learning new vocabulary, idioms and correct pronunciation including stress, rhythm and intonation will improve verbal and non-verbal communication abilities.

355251 Communicative English for Careers 3(3-0)

Pre : 355113

Vocabulary and expressions used in many career areas. Memos, advertisements, telegrams, schedules, and other career documents.

355252 English for Athletes and Referees 3(3-0)

Pre : 355113

Vocabulary and idioms used in text books, articles and other documents concerning athletics and competitions. Uses of English as referees and officials.

355253 English for Exporting 3(3-0)

Pre : 355113

Practice reading for comprehension; speaking and discussion including telephone conversations about export; writing telexes, export business correspondence, agenda and minutes.

355254 English for Ground and In-flight Attendants 3(3-0)

Pre: 355113

Vocabulary and expressions concerning services. Listening, speaking, reading and writing English required to perform the tasks of ground and in-flight attendants.

355261 English for Standardized Tests : TOEFL 3(3-0)

Pre : 355113

Practicing listening comprehension, structure and written expression, reading comprehension and vocabulary that are suitable for nonnative speakers of English who want to prepare themselves for standardized tests to further their studies abroad.

355262 English for Tourist Guides 3(3-0)

Pre : 355113

Study of idiomatic and technical expressions as well as enable students to supply correct information used by tourist guides concerning to religion, customs, geography, history, various types of arts, and Thai life style for the purpose of developing the listening, speaking, reading, and writing skills of students.

355311 English Structure III 3(3-0)

Pre : 355212

Analysis of written language structure at an advanced level to gain an insight into the language system and mechanisms used in communicating ideas, the variety of syntactic possibilities in conveying a certain notion, and also “registers” in appropriate language use.

355321 English Reading III 3(3-0)

Pre : 355222

Practice in reading academic articles, newspapers, magazines, brochures, contemporary literary works and other vocabulary, idioms, styles in writing, including discussion and practice in oral and written summaries.

355322 Critical Reading in English 3(3-0)

Pre : 355321

Introduction to principles of criticism, practice in making criticism and writing critical reports on interesting unsimplified texts written at an appropriate advanced language level.