ROTARY DISTRICT 7910
NOMINATIONS FOR PUBLIC RELATIONS AWARDS
NOMINATIONS MUST BE RECEIVED BY THE PR AWARDS COMMITTEE BY 03/15/14
Send forms to Bob Cassidy via E-MAIL or 9 Glenridge Dr., Bedford, MA 01730
Club Presidents and PR Chairs,
The “Project EXPO & PR Awards Dinner” will be held on Friday, March 28th. Awards will be given to individuals or clubs and we need your nominations. Remember we are not judging the merit of any given project, program, or fundraiser, we are judging solely on the use of public relations in promoting the event so please focus on this aspect of your efforts only. If you want your club or a member of your club to be considered for an award, please submit your nominations on the attached forms. Explain in 200 words or less why this award should be given to your club or nominee(s). Entrees over 200 words may be disqualified at the judges’ discretion. The only exception to this is for the category of Best Newsletter in which we are asking for three copies of your bulletin.
Make Your Mark Award (Individual): This premier award will be given to the individual who has had the most impact on Public Relations during the calendar year 2013.
Make Your Mark Award (Club): This premier award will be given to the club which has had the most impact on Public Relations during the calendar year 2013.
Best Internet Web Site: The club must describe what makes their web site better than others and why it is effective. The web site address should be given in the description so judges can look at it.
Best Newsletter: The club should send 3 copies of 3 different newsletters that they distributed to their members in 2013. An
e-mailed newsletter must be printed out.
Best Use of Social Media: This award will be given to the club that made the best use of social networking (Facebook, Twitter, LinkedIn, etc.) in getting their message out. The entry should describe how it worked.
Best Newspaper Coverage. The club should send us the newspaper tear sheet or a copy of the tear sheet and describe how this coverage helped promote Rotary. Date should be on the tear sheet. Article should have run in the calendar year 2013.
Best Use of Cable TV (CATV). The club should send us a detailed log including the date(s), program(s), or PSA(s) that were run. Details of the content of the broadcast should be included. A DVD of several of the broadcasts should be included with the nomination form. Clubs should have made an effort to use RI’s “Humanity in Motion” PSAs.
Unique and Innovative Use of PR in a Project, Program or Fundraiser: This award will be judged on how the club used the various components of PR (flyers, brochures, posters, write-ups, press releases, etc.) to think “outside the box” in publicizing the program or event.
Best Use of the ELEVATE PR Tool Kit: This award will be given to the club that used the techniques outlined in the ELEVATE COMMUNICATIONS PR TOOL KIT to publicize a club project, program, or fundraiser. The application form should focus on specific parts of the tool kit the club used and what success they had in using it.
ROTARY DISTRICT 7910
NOMINATIONS FOR PUBLIC RELATIONS AWARDS
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In completing this form for any of the awards it is imperative the clubs focus on how PR was used on the project or program and NOT ON THE MERIT OR DETAILS OF THE PROJECT. Clubs that do not give details on what PR components were used, how they were used, and how often they were used, will be removed from consideration.
Use this space to fill in only 1 nomination in 200 words or less. Separate forms should be used for each additional nomination.
Club Name / Name of award being applied for (from page one)By ______By______
Club President Club PR Chair
RULES:
· Entries must have occurred in calendar 2013 (Jan 1-Dec 31) must be signed by the Club President & PR Chair.
· An entry may be made for each award; however, only 1 entry per award may be submitted.
· All entries must be 200 words or less & must be submitted on a separate piece of paper.
· Entrees over 200 words may be disqualified at the judges’ discretion.
· Deadline for entries is March 15, 2014, and no entries will be accepted after that.
· For newspapers, tear sheets must accompany each entry when appropriate.
· For radio or TV coverage, details must be provided of the station and time(s) when the coverage was done.
· Please be aware that the decision of the judges is final.