Weekly Review Quiz as of 2008-08-28
Strategic Management
After Games, Ticketmaster Aims to Build China Profile
by Shai Oster
08/26/2008
http://online.wsj.com/article/SB121968914500669955.html
1. Ticketmaster will leverage an important asset gained from selling tickets at the Olympics. Which asset does the article underline?
a) brand recognition
b) strategic alliances with Olympic vendors like Puma
* c) experience in the Chinese market
d) contacts to Chinese government officials
e) email addresses of millions of Chinese citizens
2. Unlike Western online customers, Chinese customers
a) have to pay taxes on online purchases.
* b) prefer to pay and receive their goods simultaneously.
c) lack credit cards and bank accounts for online payment.
d) often cannot be easily identified due to many identical names.
e) prefer to receive a bill and pay later.
Nonprofit Hospitals Flex Pricing Power
by John Carreyrou
08/28/2008
http://online.wsj.com/article/SB121986172394776997.html
3. The Carilion medical center built its local quasi-monopoly upon
* a) an earlier merger.
b) a growing shortage of medical specialists.
c) tax loopholes.
d) highly specialized knowledge.
e) protection from local and regional politicians.
4. The basic strategy that increased Carilon's pricing power involves
* a) purchasing many local physician practices.
b) acquiring sophisticated diagnostic equipment that most private practices cannot afford.
c) bundling of medical, spa, and relaxation services against which private clinics cannot compete.
d) bundling of patient services, leading to lack of price transparency.
e) careful hidden procedures for discriminating between wealthy and not-so-wealthy patients and employers.
5. In essence, Carilion has employed the same basic strategy used by
a) Vladimir Putin.
b) Steve Jobs.
c) Southwest Airlines.
* d) Rockefeller.
e) Bill Gates.