1
JAMES M. STEARNS
EDUCATION
1981PhD FloridaStateUniversity
Dissertation: "The Validity of an Index of Consumer Satisfaction with Public Products"
1976M.B.A. Northeastern University
1971B.S. BostonCollege
ACADEMIC APPOINTMENTS
2002-PresentProfessor and Chair
Marketing Department, MiamiUniversity
1995-2002Professor
Marketing Department, MiamiUniversity
1984-1995Associate Professor
Marketing Department, MiamiUniversity.
1980-1984Assistant Professor, Marketing Department, MiamiUniversity
1978-1980Instructor, Marketing and Quantitative Methods, Florida State University
MANAGERIAL EXPERIENCE
1972-1974Sales and Sales Management, Terminix International, Cambridge, Massachusetts.
I.TEACHING
A. Undergraduate and Graduate Courses Taught:
Primary Responsibility: Marketing Analysis(MKT351),
Marketing Research (MKT335)
Principles of Marketing, Honors (MKT291H).
Buyer Behavior (MKT391, formerly MKT411).
Conceptual Foundation of Marketing (MKT631).
Contemporary Issues in Marketing (MKT674).
Paramount King's Island/Market Vision, Inc. Summer Marketing Research Internship (offered under MKT477).
- Awards and Formal Recognition for Teaching
Associated Student Government Honored Professor, 2002, 2005
Phi Gamma Delta Commendation, 2001, 2002
Nominated RichardT.FarmerSchool of Business Teaching
Award, 2000
Phi Gamma Delta Commendation, 2000
Alpha Xi Delta and Alpha Delta Pi Teaching Recognition, 2000
Phi Gamma Delta Commendation, 1999
Chi Omega Teaching Recognition, 1999
Delta Gamma Teaching Recognition, 1998
E. Phillips Knox Teaching Award Finalist, 1997, The Knox teaching award was established to "recognize excellence and innovation in undergraduate teaching."
RichardT.FarmerSchool of Business Teaching Award, 1996.
Pi Beta Phi Commendation for "Excellence in Teaching and Dedication to Students." 1993.
Nominated as Effective Educator by MiamiUniversity Alumni Association, 1992, 1998, 2001.
- One-on-one/Small Group Teaching
Paramount King's Island/Market Vision, Inc. Summer Marketing Research Internship. 1981-1995.
Honors Program Senior Projects. Supervised: a) "Petroleum: An Industry Perspective," Karen Dieckman, 1990; b) "The Use of the Elderly in Television Advertisements," Kelly Kraft, 1992; c) “Marketing is the Music of Disney” Jessica Kernan, 1999.
Procter and Gamble Project Bart. 1995
Thesis reader. Department of English, Paul Anderson, Thesis Director, 1991.
MBA Comprehensive Exam Committees (1982 through 1991).
Entrepreneurship Scholarship Competition. 1985-1990.
Graduate Status: A level
II. RESEARCH, SCHOLARSHIP AND CREATIVE ACHIEVEMENT
PUBLICATIONS
A. Books
Bol, J.W., Charles T. Crespy, James M. Stearns, and John R. Walton, The Integration of Marketing Ethics into the Marketing Curriculum: AnEducator's Guide, Ginn Press, Waltham, Mass., 1991.
Bol, J.W., Charles T. Crespy, James M. Stearns, and John R. Walton, editors, Readings in Marketing Ethics, Ginn Press, Waltham, Mass., 1991.
B. Annotated Bibliography
Bol, J.W., Charles T. Crespy, Shelley R. Dunn, James M. Stearns, John R. Walton, Marketing Ethics: A Selected, Annotated Bibliography of Articles, Published by the American Marketing Association, Chicago, IL., 1993.
C. Book Chapters
Kerr, John R., James M. Stearns, Roger R. McGrath, and Dean Block, "Program Planning and Evaluation: A Citizen Oriented Approach," Chapter 13 in Government Marketing: Theory and Practice, Praeger Series in Public and Nonprofit Sector Marketing, Published by Yale University/Praeger Press, 1981, pp. 205-217.
Kerr, John R. and James M. Stearns, "Not-for-profit Marketing Management: Tallahassee, Florida," in Marketing Management: Strategies and Cases, Wayne DeLozier and Arch Woodside, eds., Merrill Publishing, 1978, Case 47, pp. 814-831,
D. Proceedings Editorships
Stearns, James M. and Raymond W. LaForge, Conceptualizations and Research in Sales and Sales Management, Proceedings of the Pi Sigma Epsilon National Conference, New Orleans, 1983.
Stearns, James M. and Alan J. Dubinsky, Professional Sales and Sales Management in the 1980s, Proceedings of the Pi Sigma Epsilon National Conference, Atlanta, 1982.
E.Recent Journal Articles
Stearns, James M. and Shaheen Borna (2006), “The Ethics of Refund Anticipation Loan Consumer Information: An Exploratory Study,” Business and Society Review. Volume 111:2, pp. 175-191.
Borna, Shaheen and James M. Stearns, Ramon Avila, and Michael S. McCarthy (2005), “Obesity Effects and Interactions in the Sales Management Context: Social Category and Social Identity Explanations,” Journal ofMarketing Management. Vol. 15:2, Fall, pp. 132-143.
Stearns, James M. and Shaheen Borna (2005), “Beyond Prestige Pricing: Coverage of Counter-Intuitive Demand in Marketing Education,” Marketing Education Review. Vol. 15, Fall, pp. 65-71.
Stearns, James M, Shaheen Borna, and Gillian Oakenfull (2003), “Buying for Love of Country: Assessing the Ethics of Patriotic Appeals in Advertising,” Business and Society Review. Vol. 108:4, pp. 509-521
Stearns, James M., Timothy Greenlee, and Kate Ronald (2003), “Contexts for Communication: Teaching Expertise Through Case-Based In-Basket Exercises,” Journal of Education for Business, Vol. 78, No. 4, March/April, pp. 213-220.
Borna, Shaheen and James M. Stearns (2002), “The Ethics and Efficacy of Selling National Citizenship” Journal of Business Ethics, Vol. 37, No. 2, pp. 193-207.
Borna, Shaheen, James M. Stearns, and Dennis Menezes (2002), “’Made in U.S.A.:’ Consumer Perceptions, Deceptions, and Policy Alternatives,” Journal of Global Business, Vol. 13, No. 2, pp. 15-24.
Stearns, James M., Shaheen Borna, and Srinivasan Sundaram (2001), “The Effects of Obesity, Gender, and Specialty on Perceptions of Physicians’ Social Influence,” Journal of Services Marketing, Vol. 15, No. 3, pp. 240-250.
Crespy, Charles T., David Rosenthal, and James M. Stearns (1999), “Change and Growth: Advances in the Use of Cases in Marketing,” Marketing Education Review, Vol. 10, No. 3.
Stearns, James M. and Shaheen Borna (1998), “A Comparison of the Ethics of Convicted Felons and Graduate Business Students: Implications for Business Practice and Business Ethics Education,”Teaching Business Ethics, Vol 2, No. 1, pp. 175-195.
Boyd, Thomas C., Timothy C. Krehbiel, and James M. Stearns (1998), "The Impact of Technology on Marketing Research," Journal of Marketing Management, Vol. 8, No.1, pp.24-33
Stearns, James M. and Shaheen Borna (1998), "Mission Statements in Higher Education: Issues and Evidence," Higher Education Management: Journal of the Programme on Institutional Management in Higher Education, Volume 10, No. 1, pp. 89-104 (published by OECD in both English and French editions).
Borna, Shaheen and James M. Stearns (1998), "The Philosopher Is Not Always Right: A Comment on the 'Customer Is Not Always Right'" Journal of BusinessEthics,
Vol. 17, No.1, pp. 39-44.
Walton, John R., James M. Stearns, and Charles T. Crespy (1997), "Integrating Ethics into the Public Administration Curriculum: A Three Step Process," Journal of Policy Analysis and Management, Volume 16, No. 3, pp. 470-483.
Stearns, James M., John R. Walton, and Charles T. Crespy (1996), "The Role of Moral Obligations to Stakeholders in Ethical Marketing Decision Making," Journal of Marketing Management, Volume 6, Number 2, pp. 33-46
Stearns, James M. and Charles T. Crespy (1995), "Learning Hierarchies and the Marketing Curriculum: A Proposal for a Second Course in Marketing," Journal of Marketing Education, Volume 17, Number 2, Summer, pp. 20-32.
Krehbiel, Timothy C., James M. Stearns, and Charles T. Crespy (1995), "Integrating Analytic Methods into Marketing Research Education: Statistical Control Charts as an Example,"Marketing Education Review, Volume 5, Number 1, Spring, pp. 11-23.
Stearns, James M. and Shaheen Borna (1995), "The Ethics of Lottery Advertising," Journal of Business Ethics, Volume 14, January-February, pp. 43-51.
- Proceedings Articles and Paper Presentations
Avila, Ramon, Shaheen Borna, James M. Stearns (2002), “The Effects of Salesperson Obesity on Sales Management, Territory Assignment, and Sales Processes,” Proceedings of the National Conference on Sales Management, pp. 1-10.
Stearns, James M. and Shaheen Borna (2001), “The Efficacy, Ethics, and Marketing of Selling U.S. Citizenship: Issues and Evidence,” presented at AMA Marketing and Public Policy Conference, Washington, D.C.
Rosenthal, David and James M. Stearns (2000), “Indian Ridge Golf Club: What Price Glory,” North American Case Research Association Proceedings of the Annual Meeting.
Stearns, James M., Thomas Boyd, and timothy Krehbiel (1998), “Data Collection Technologies and Marketing Research: Problems and Opportunities,” 1998 International Conference on Industry, Engineering, and Management Systems, CocoaBeach, Fl.
Stearns, James M., John R. Walton, Charles T. Crespy, and Jan Willem Bol (1997), "A Framework for Understanding the Ethical Dimension of Marketing Decision Making," 1997 American Marketing Association Winter Educators' Conference: Marketing Theory and Applications, abstract only published, pp. 343-4.
Kelly Kraft and James M. Stearns (1994) "The Use of Elderly in Television Advertising," Proceedings of the Atlantic Marketing Association, Orlando, 1994.
Krehbiel, Timothy C., Charles T. Crespy, and James M. Stearns (1993), "The Use of Control Charts in Marketing Research," Proceedings of the 153rd Annual Meeting of the American Statistical Association.
Stearns, James M., J.W. Bol, Charles T. Crespy, and John R. Walton (1992), "A Framework for Understanding the Ethical Dimension of Marketing Decision Making," presented at The National Conference on Ethics in the Professions, Gainsville, Fl., 1992.
Walton, John R., J.W. Bol, James M. Stearns, and Charles T. Crespy (1991), “Frameworks for Ethical Decision Making: Tools for the Practicing Manager,” Institutionalizing Organizational Ethics Programs: Contemporary Perspectives: Proceedings, Petrick, Claunch, and Scherer, eds., Dayton, 1991, pp. 115-129.
Stearns, James M. and Charles T. Crespy (1988), "A Proposal for Curriculum Change in Marketing," Proceedings: Southern Marketing Association, Atlanta, 1988, pp. 353-356.
Stearns, James M., Lynette S. Unger and Steven Luebkeman (1987), "The Portrayal of Blacks in Magazine and Television Advertising," Proceedings: American Marketing Association National Conference, Chicago, 1987.
Unger, Lynette S. and James M. Stearns (1986), "The Frequency of Blacks in Magazine and Television Advertising: A Review and Additional Evidence," Proceedings of the Southern Marketing Association,Atlanta, 1986, pp. 9-13.
Gifford, John B. and James M. Stearns (1985), "Perceived Importance of Financial Ratios as Indicators of Corporate Health and Vitality in the Retail Industry," paper presented at the American Collegiate Retailing National Conference, 1985. Abstract published in American Collegiate Retailing Association Clearinghouse Directory.
Stearns, James M. and Lynette S. Unger (1985), "Fear Appeal Frequency and Fear Message Variation Across Product Categories," Proceedings of the Academy of Marketing Science National Conference, Miami, Fl., 1985, pp. 271-275. Award Winning Paper: Best in Track.
Stearns, James M. (1983), "Government Product Satisfaction Research" published in Research in Nonprofit Marketing, paper presented at the American Marketing Association National Conference on Nonprofit Marketing, Columbia, S.C., 1983.
Unger, Lynette S., James M. Stearns, and Jack A. Lesser (1983), "Sources of Consumer Satisfaction with Retail Outlets: Issues and Evidence," Proceedings of the Academy of Marketing Science National Conference, Miami, Fl., 1983, pp. 34-38.
Stearns, James M., Lynette S. Unger, and Jack A. Lesser (1982), "Intervening Variables Between Satisfaction/Dissatisfaction and Retail Repatronage Intention," Proceedings: American Marketing Association NationalConference, Chicago, 1982, pp. 179-182.
Stearns, James M. and Jack A. Lesser (1982), "A Comparison of the Cognitive Complexity of Public and Private Sector Products," Proceeding of the Academy of Marketing Science National Conference,Las Vegas, 1982, pp. 352-355.
Stearns, James M. and Robert Sedlacek (1982), "Industrial Sales Management Simulation: A Partial Solution to Consumer Goods Marketing Myopia," Proceedings: Pi Sigma Epsilon National Conference, Atlanta, 1982.
Stearns, James M. and Edwin K. Simpson (1982), "The Impact of Sales Management Simulation on Perception of Decision Variable Importance," Proceedings: Southern Marketing Association, New Orleans, 1982, pp. 318-321.
Lesser, Jack A. and James M. Stearns (1982), "The Development of Retailing Information Systems Based on Shopping Behavior Theory," Proceedings of the American Marketing Association National Conference on Marketing Theory: Marketing Theory: Philosophy of Science Perspectives, San Antonio, 1982, pp. 139-142.
Simpson, Edwin K. and James M. Stearns (1981), "The Effects of Simulation on Perceptions of Decision Variable Importance," Proceedings: Pi Sigma Epsilon National Conference, Houston, 1981, pp. 24-35.
Stearns, James M. and Dennis A. Gioia (1980), "A Unified Expectancy Approach to Consumer Satisfaction/Dissatisfaction," Proceedings of the National Conference on Consumer Satisfaction/Dissatisfaction and Complaining Behavior,Bloomington, In., 1980, pp. 13-18.
Stearns, James M., John R. Kerr and Roger R. McGrath (1980), "The Use of Market Research by Local Government: Issues, Problems, and Recommendations," Proceedings: Southern Marketing Association,Atlanta, 1980, pp. 286-289.
Stearns, James M. and John R. Kerr (1980), "Advances of Marketing for Functional Public Policy," Proceedings: Southern Marketing Association, New Orleans, La., 1979, pp. 140-143.
Gioia, Dennis A. and James M. Stearns (1979), "An Integrated Expectancy Model of Consumer Satisfaction/Dissatisfaction," Proceedings: Southern Marketing Association, New Orleans, La., 1979, pp. 256-259.
G. Grants
Faculty Development Grant, 1997, $2,400.
School of Business Summer Research Grant, 1993, $2,000
Richard T. Farmer Curriculum Development Grant, 1993, $2,000.
Cleveland Foundation Grant, 1990, $56,865. "Improving the Quality of Ethics Education in the Marketing Curriculum: A Program for Developing and Disseminating Pedagogical Materials to Ohio Educators"
Dolibois Faculty Development Grant, 1986, $6,100.
School of Business Summer Research Grant, 1983, $3,000.
III.PROFESSIONAL SERVICE
A. Journal Editorships
Co-editor, Marketing Education Review: Special Issue on the Innovative Use of Cases in Marketing Education, Fall, 1999.
B. Editorial Review Boards
Editorial Review Board,Marketing Education Review, 1995-present.
C. Journal Reviewing
Marketing Education Review, 1993-present
Ad Hoc Reviewer, Journal of Business Ethics, 1997-Present
Ad Hoc Reviewer, Journal of Public Policy and Marketing, 1998, 2000, 2002,
2005
Ad Hoc Reviewer, Journal of Marketing for Higher Education, 2001
Ad Hoc Reviewer, Journal of Developmental Entrepreneurship, 1999
Ad Hoc Reviewer, Business and Professional Ethics Journal, 1992, 1993
D. Conference Reviewing
AMA National Public Policy and Marketing Conference, 1999, 2000, 2001, 2002, 2003
American Marketing Association, 1983, 1984, 1985, 1993, 1994, 1995, 1996
American Marketing Association Theory Conference, 1984.
Academy of Marketing Science, 1984, 1985, 1986, 1987, 1988, 1989.
Southern Marketing Association, 1983, 1984, 1985, 1986, 1987, 1988, 1989, 1990.
American Institute of Decision Sciences, 1985, 1986
Decision Sciences Institute, 1987, 1989
- Other
Session Chair and Discussant, AMA Public Policy and Marketing Conference, 2001, 2002
National Education Director, Pi Sigma Epsilon, National Sales and Marketing Fraternity/Sorority, 1982, 1983, 1984.
National Division Director, Midwest Region, Pi Sigma Epsilon, 1982, 1983.
Program Chair, Pi Sigma Epsilon National Conference, 1982, 1983.
Proceedings Editor, Pi Sigma Epsilon National Conference, 1982, 1983.
Southern Marketing Association, Discussant 1981, 1983, 1986, 1987, 1988.
Academy of Marketing Science, Discussant 1982, 1983, 1985.
Atlantic Marketing Association, Discussant1993.
National Conference on Ethics in the Professions, Discussant 1992.
Faculty Liaison,Dayton Sales and Marketing Executives Association, 1982, 1983.
Blue Ribbon Committee of Scholars, American Marketing Association, Akron/Canton Chapter, 1984.
IV.SERVICE
A. Service to the University (selected Committees and Advisorships)
Admissions Director Search Committee, 2005/2006
Athletic Policy Committee (Presidential Appointee, 2004, 2005, Chair,
2005-Present
President’s Academic Enrichment Awards Committee, 2002, 2003, 2004, 2005, Chair, 2004/2005
Marketing Department Admissions Liaison, 2002, 2003
Faculty Advisor, Miami Men's Golf Club, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006
Faculty Advisor, Miami Women's Golf Club, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006
Red Carpet Day Presenter, 2000, 2001, 2002
Academic Program Review, MIS/DSC, 1999
Academic Program Review, Master of Business Administration, 1998
Faculty Advisor,Miami Marketing Enterprises, Marketing Research Division, 1985, 1986, 1987, 1988, 1990, 1995, 1996, 1997, 1998, 1999
Academic Program Review, 1992, 1993. Reviewed Family Life Science (BS), Pre-kindergarten (BS), Family and Child Studies (MS), Textiles and Clothing (MS).
Computer Policy Committee Subcommittee on Faculty Computing Plan, 1988.
Academic Program Review Committee for the Management Department, 1983, 1984.
Founding Faculty Advisor, Miami Pilots' Club, 1981, 1982, 1983.
Founding Faculty Advisor,Miami Sky Diving Club, 1985, 1986, 1987, 1988.
Faculty Advisor, Pi Sigma Epsilon, 1981, 1982, 1983, 1984
- Service to the Division and Department (selected major committee assignments and advisorships only)
School of Business Executive Committee, 2002, 2003, 2004, 2005, 2006
Chair, Cintas Chair in Entrepreneurship Search Committee, 2002
Marketing Minor Coordinator and Advisor, 1996-Present
Marketing Thematic Sequence Advisor, 1996-Present
Committee of Advisors, 1991-Present
Chief Departmental Advisor, 1991-Present
Undergraduate Studies Committee, 2001, 2002
Advisor, Committee Member, International Business Minor, 1997
School of Business Strategic Planning Committee, 1996, 1997
School of Business Strategic Planning People Subcommittee, 1997
School of Business Graduate Studies Committee, 1990, 1991.
General Business Major Review Committee, 1995.
Part-time MBA Program Review Committee, 1994, 1995.
MBA Revision Committee, 1990.
Marketing Department Chair Selection Committee, 1984, 1987
Joseph Seibert Professorship Selection Committee, 1989.
Computer Studies Committee, 1982, 1983, 1984; Chair, 1985, 1986, 1987, 1988.
Acting Department Chair, Summer, 1985.
Department Recruiting Committee, 2002, 2000, 1997, Chair, 1988, 1990
C. Service to the Community
Chairperson, Board of Directors, Taylor Metcalf Fund, 1995-Present
Youth Hockey Coach, 1983-Present.
Coaching Coordinator, ButlerCounty Youth Hockey, 1994-2001
Board of Directors,Oxford Youth Hockey, 1985, 1986, 1987, 1988, 1989, 1990, 1991. President, 1987, 1988
Board of Directors, Greater Cincinnati Youth Hockey League (Troy, Dayton, Cincinnati, Hamilton, Oxford, Northern Kentucky), 1986, 1987, 1988, 1989, 1990, 1991. Commissioner, 1988, 1989.