2013 Membership Drive
A.T. Street Team Program
About the Event:
Come join us for our 2013 Membership Drive and help protect the Appalachian Trail! Join us as we watch the filmAppalachian Impressions on the big screen. Attendees will also have the opportunity to hear real stories from the people who have hiked the 2,180-mile Trail as well as those who volunteer to protect and maintain it. Prizes will be awarded throughout the event and attendees will learn about the Appalachian Trail Conservancy (ATC)and how they can give back to the Trail. That’s where we need your help!
How You Can Help:
The success of this membership drive relies on you!Our goal is simple: to raise awareness of the Appalachian Trail (A.T.) and to gain the support of 2,180 new members to the ATC (one for each mile of the Trail). Every dollar raised will help preserve and manage the A.T.That is why we are looking for volunteers, like you, to participate in our A.T. Street Team Program. The more we spread the word, the more people can learn about and become apart of the Appalachian Trail experience!
Anyone can help and there is no settime commitment required. Efforts can be completed right at home.
All tools will be provided for you, including your own unique PROMO CODE that will allow your friends and family members to receive an additional $5.00 off this event. To receive your PROMO CODE please email ith either your “last name” or “Trail name” as the discount code. An email confirmation will be sent to you once the code has been programmed.
To show our appreciation, the ATC will provide gifts based on the number of attendees you bring in (using your PROMO CODE). The more people who attend, the better the gift!
Thank-You Gift Levels:
Number of Attendees / Thank-You Gift / Numberof Attendees / Thank-You Gift
2 /
A.T. magnet / 10 /
2 free tickets to a show of your choice
4 /
A.T. strip map / 20 /
ATC ENO™ Hammock
6 /
ATC Hat / Top Referrer /
The person that refers the largest number of people to this membership drive will receive a ULA Equipment Backpack (retail value $225)
8 /
Trail scene mug
*In order to qualify for a thank-you gift, your attendee mustuse your unique PROMO CODE
Ideas to Help Spread the Word:
There are many ways that you can help spread the word about this drive. Here are a few examples:
- Make an announcement on your social media page:
- MySpace
- Google+
- Pintrest
- Yahoo groups
- Blogs
- Forums
- etc.
- Send an email blast to your friends and family members. You can even use free services, likeeventbrite.com, to invite a group of your friends.
- Post an announcement on onlinecommunity event calendarssuch as:
- Evite.com
- Eventful.com
- Upcoming.yahoo.com
- Facebook.com
- Craigslist.com
- Meetup.com
- ebayclassifieds.com
- Your local township website
- Post the event on your own personal website.
- Submit a press release or public service announcement to your local newspaper, magazine, school, radio, local cable companies, favorite blog editor, etc.
- Post flyers in and around your neighborhood
- Coffee shops
- School cafeterias
- Libraries
- Bus stops
- Supermarkets
- Work Office
- Bring it up in conversation. Let people know you are coming to the event, and invite them to tag along. Tell your friends at your local club or your next meeting.
- Individually invite your friends. Everyone loves a personal invitation, makes them feel extra special.
- Be creative. There are millions of ways to help spread the word. Find your own creative ways to get the message out.
Templates and Sample Language:
Below are some templates and sample language that you can use to help promote the membership drive. You will find information on:
- Social Media Posts
- Community Event Post
- Press Release Template
- Public Service Announcement Template
- Flyer
Feel free to adjust as necessary, and don’t forget to include your PROMO CODE so your friends and family can receive an additional $5 off to this event.
Social Media Post:
Facebook/Google+:
The Appalachian Trail is coming to theaters! Join me for the Appalachian Trail Conservancy’s2013membership drive. Be sure to use Promo Code: <ENTER YOUR PROMO CODE HERE> to receive $5 off. Visit register.
The film Appalachian Impressions is coming to theaters for a limited time. All proceeds raised will help support the Appalachian Trail Conservancy and the A.T. Be sure to use Promo Code: <ENTER YOUR PROMO CODE HERE> to receive $5 off. Visit register and for more info.
Twitter:
Join me for the #ATCMEMDRV. See the Appalachian Trail in theaters while supporting a great cause. Enter code: <ENTER YOUR PROMO CODE HERE> & receive $5 off.
The Appalachian Trail is coming to theaters! Enter code: <ENTER YOUR PROMO CODE HERE> & receive $5 off.
Email Blast:
Hey,
The Appalachian Trail is coming to theaters!
This October, the Appalachian Trail Conservancy (ATC) will be on tour to help spread the word about the Appalachian Trail(A.T.) during their 2013Membership drive. For a limited time, they will be showcasing the film Appalachian Impressions on the big screen.
Here's how it works.First, find the location nearest youby visiting Then reserve your seat today. Be sure to enter PROMO CODE: <ENTER YOUR PROMO CODE HERE> to receive $5 off your reservation. Offer cannot be combined with membership renewal.
Every dollar raised will help preserve and manage the A.T.
To watch a trailer of the film, visit:
EVENT HIGHLIGHTS:
- Watch the filmAppalachian Impressions on the big screen
- Hear amazing stories of the men and women who volunteer on the Trail
- Interact with a 2,000 Miler
- 1 Year Membership or Gift Membership to the ATC ($40 value)
- Free admission for Kids (13 and under)
- Win cool prizes such as an ATC ENO™ Hammock
- Make new friends in the outdoor and hiking community
- 1 year subscription to A.T. Journeys, the official magazine of the Appalachian Trail
- Receive an ATC decal and patch
- Protect an irreplaceable treasure: the Appalachian Trail
EVENTSCHEDULE:
Location: New Haven, CT–Criterion Cinemas
Date & Time: October 2, 2013 from 7:00pm -9:30pm
Location: Boston, MA–Club Café
Date & Time: October 3, 2013 from 7:00pm -9:30pm
Location: Front Royal, VA-Smithsonian Conservation Biology Institute, Front Royal Campus
Date & Time: October 4, 2013 from 7:00pm -9:30pm
Location: Cincinnati, OH–Esquire Theatre
Date & Time: October 9, 2013 from 7:00pm -9:30pm
Location: Washington, D.C.–Avalon Theatre
Date & Time: October 10, 2013 from 8:00pm – 10:30pm
Location: Philadelphia, PA–Pearl Theatre – At Avenue North
Date & Time: October 17, 2013 from 7:00pm -9:30pm
Location: Franklin, NC–Drake Educational Center
Date & Time: October 18, 2013 from 7:00pm -9:30pm (refreshments at 6:30pm)
Location: Pawling, NY–Trinity Pawling School
Date & Time: October 20, 2013 from 2:00pm-4:30pm
Location: Erwin, TN–Capitol Cinema
Date & Time: October 20, 2013 from 6:00pm -8:30pm
Location: Raleigh, NC–CAM Raleigh
Date & Time: October 23, 2013 from 7:00pm -9:30pm
Location: Charlotte, NC-The Charlotte Crownpoint Theater
Date & Time: October 24, 2013 from 7:00pm -9:30pm
Location: Atlanta, GA -Landmark Theatres – Midtown Art Cinema
Date & Time: October 26, 2013 from 11:00am -1:30pm
Location: Hot Springs, NC–The Chapel at Laughing Heart Lodge
Date & Time: October 26, 2013 from 7:00pm -9:30pm
Location: Carlisle, PA–The Carlisle Theatre
Date & Time: October 29, 2013 from 7:00pm -9:30pm
Location: Tampa, FL -Muvico Theaters – Starlight 20
Date & Time: October 30, 2013 from 7:00pm -9:30pm
Hope to see you there!
Community Event Post:
Event Title:The Appalachian Trail is Coming to Theaters – 2013ATC Membership Drive
Description:
This October, the Appalachian Trail Conservancy (ATC) is hosting a membership drive called “Journey of 2,000 Miles: the Appalachian Trail” across the eastern United States.
The event will feature the filmAppalachian Impressions. Several special guest speakers will also share their stories about the Trail and prizes will be awarded to guests.
Here's how it works. Reserve your seat today by visiting Admission is free for kids ages 13 and under.
Every dollar raised will help preserve and manage the Appalachian Trail (A.T.).
Event Highlights:
- Watch the filmAppalachian Impressions on the big screen
- Hear amazing stories of the men and women who volunteer on the Trail
- Interact with a 2,000 Miler
- 1 Year Membership or Gift Membership to the ATC ($40 value)
- Free admission for kids (13 and under)
- Win cool prizes such as an ATC ENO™ Hammock
- Make new friends in the outdoor and hiking community
- 1 year subscription to A.T. Journeys, the official magazine of the Appalachian Trail
- Receive an ATC decal and patch
- Protect an irreplaceable treasure: the Appalachian Trail
About the Film:
Appalachian Impression is an epic story about hiking the Appalachian Trail from Georgia to Maine. The program takes you on a six-month, 2,180-mile journey along the most famous long-distance hiking trail in the world. Along the way, you'll meet hikers who have embarked on this trek, carrying everything they need on their backs. You'll hear their stories, and experience the thrills and challenges of daily life on the Trail. The program covers all fourteen states, the changing of the seasons, footwear, food, shelters, volunteer trail crews, and Leave No Trace Ethics.
To watch a trailer of the film visit:
Reserve your seat today by visiting Be sure to enter PROMO CODE: <ENTER YOUR PROMO CODE HERE> to receive $5 off your reservation.
Dates, Times, and Locations:
Location: New Haven, CT–Criterion Cinemas
Date & Time: October 2, 2013 from 7:00pm -9:30pm
Location: Boston, MA– Club Café
Date & Time: October 3, 2013 from 7:00pm -9:30pm
Location: Front Royal, VA-Smithsonian Conservation Biology Institute, Front Royal Campus
Date & Time: October 4, 2013 from 7:00pm -9:30pm
Location: Cincinnati, OH–Esquire Theatre
Date & Time: October 9, 2013 from 7:00pm -9:30pm
Location: Washington, D.C.–Avalon Theatre
Date & Time: October 10, 2013 from 8:00pm – 10:30pm
Location: Philadelphia, PA–Pearl Theatre – At Avenue North
Date & Time: October 17, 2013 from 7:00pm -9:30pm
Location: Franklin, NC–Drake Educational Center
Date & Time: October 18, 2013 from 7:00pm -9:30pm (refreshments at 6:30pm)
Location: Pawling, NY–Trinity Pawling School
Date & Time: October 20, 2013 from 2:00pm - 4:30pm
Location: Erwin, TN–Capitol Cinema
Date & Time: October 20, 2013 from 6:00pm -8:30pm
Location: Raleigh, NC – CAM Raleigh
Date & Time: October 23, 2013 from 7:00pm -9:30pm
Location: Charlotte, NC-The Charlotte Crownpoint Theater
Date & Time: October 24, 2013 from 7:00pm -9:30pm
Location: Atlanta, GA -Landmark Theatres – Midtown Art Cinema
Date & Time: October 26, 2013 from 11:00am -1:30pm
Location: Hot Springs, NC–The Chapel at Laughing Heart Lodge
Date & Time: October 26, 2013 from 7:00pm -9:30pm
Location: Carlisle, PA–The Carlisle Theatre
Date & Time: October 29, 2013 from 7:00pm -9:30pm
Location: Tampa, FL -Muvico Theaters – Starlight 20
Date & Time: October 30, 2013 from 7:00pm -9:30pm
Press Release Template:
THE APPALACHIAN TRAIL IS COMING TO THEATERS THIS FALL
Harpers Ferry, WV(<ENTER TODAY’S DATE>) – The film Appalachian Impressions will be hitting theaters this fall as part of the Appalachian Trail Conservancy (ATC)’s 2013 membership drive.
The film highlights the beauty and splendor of the Appalachian Trail. Appalachian Impressions takes viewers on a six-month journey of thrills and challenges in fourteen states on the Appalachian Trail from Georgia to Maine.
Attendees will have the opportunity to hear true stories from the people that have hiked the 2,180-mile Trail as well as those who volunteer to protect and maintain it. Prizes such as water bottles, hats, and an ENO Hammock will also be awarded throughout the event.
“The Appalachian Trail Conservancy is excited to present this film on the big screen,” stated Javier Folgar, director of marketing and communications of the Appalachian Trail Conservancy. “This event provides the public an excellent opportunity to learn more about the Appalachian Trail and how to get involved with the Conservancy through our membership and volunteer programs.”
With a suggested donation of $30.00, attendees can reserve their seats by visiting Registration includes a new membership or gift membership to the ATC. Every dollar raised will help preserve and manage the A.T. – ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come.
Event Highlights:
- Watch the filmAppalachian Impressions on the big screen
- Hear amazing stories of the men and women who volunteer on the Trail
- Interact with a 2,000 Miler
- 1 Year Membership or Gift Membership to the ATC ($40 value)
- Free admission for kids (13 and under)
- 1 year subscription to A.T. Journeys, the official magazine of the Appalachian Trail
- Win cool prizes such as an ATC ENO™ Hammock
- Make new friends in the Outdoor and Hiking Community
- Receive an ATC decal and patch
- Protect an irreplaceable treasure: the Appalachian Trail
Dates, Show Times, and Locations:
Criterion Cinemas
86 Temple St.
New Haven, CT
October 2, 2013 from 7:00pm -9:30pm
Club Café
209 Columbus Ave
Boston, MA
October 3, 2013 from 7:00pm -9:30pm
Smithsonian Conservation Biology Institute, Front Royal Campus
1500 Remount Road
Front Royal, VA
October 4, 2013 from 7:00pm -9:30pm
Esquire Theatre
320 Ludlow Ave.
Cincinnati, OH
October 9, 2013 from 7:00pm -9:30pm
Avalon Theatre
5612 Connecticut Ave. NW
Washington, D.C.
October 10, 2013 from 8:00pm – 10:30pm
Pearl Theatre – At Avenue North
1600 N Broad St.
Philadelphia, PA
October 17, 2013 from 7:00pm -9:30pm
Drake Educational Center
210 Phillips Street (Carolina Mt)
Franklin, NC
October 18, 2013 from 7:00pm -9:30pm (refreshments at 6:30pm)
Trinity Pawling School
700 New York 22
Pawling, NY
October 20, 2013 from 2:00pm-4:30pm
Capitol Cinema
105 N Main Ave.
Erwin, TN
October 20, 2013 from 6:00pm -8:30pm
CAM Raleigh
409 W Martin St.
Raleigh, NC
October 23, 2013 from 7:00pm -9:30pm
The Charlotte Crownpoint Theater
9630 Monroe Road
Charlotte, NC
October 24, 2013 from 7:00pm -9:30pm
Landmark Theatres – Midtown Art Cinema
931 Monroe Drive
Atlanta, GA
October 26, 2013 from 11:00am -1:30pm
The Chapel at Laughing Heart Lodge
289 NW Highway 25/70
Hot Springs, NC
October 26, 2013 from 7:00pm -9:30pm
The Carlisle Theatre
40 West High Street
Carlisle, PA
October 29, 2013 from 7:00pm -9:30pm
Muvico Theaters – Starlight 20
18002 Highwood Preserve Pky
Tampa, FL
October 30, 2013 from 7:00pm -9:30pm
To reserve yourseat or for more information visit Enter PROMO CODE: <ENTER YOUR PROMO CODE HERE> to receive $5 off your reservation.
About the Appalachian Trail Conservancy
The Appalachian Trail Conservancy mission is to preserve and manage the Appalachian Trail – ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come. For more information please visit
Contact: Javier Folgar
Appalachian Trail Conservancy
Tel: 304.535.2200 x117
Fax: 304.535.2667
Email:
Facebook:
Web:
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Public Service Announcement Template:
LENGTH: 30 seconds
SUBJECT: The Appalachian Trail is Coming to Theaters this Fall
FOR USE: August -October 2013
VOICE: This October, The Appalachian Trail is coming to theaters! The Appalachian Trail Conservancy will be on tour showcasing the film Appalachian Impressions as part of their 2013 membership drive. Come enjoy the beauty and splendor of this national treasure while supporting a great cause. For more information or to reserve your seat visitappalachiantrail.org/journey. That’s appalachiantrail.org/journey. Be sure to enter PROMO CODE: <ENTER YOUR PROMO CODE HERE> to receive $5 off your ticket.