RECRUITMENT OF

Digital Marketing Manager

(July2017)

INFORMATION FOR CANDIDATES

Application Instructions

Introduction to Liverpool Philharmonic

Job Description

Person Specification

Conditions of Employment

Liverpool Philharmonic Hall

Hope Street

LIVERPOOL L1 9BP

Tel: 0151 210 2895

Fax: 0151 210 2902

Application Instructions

Thank you for your interest in the post of Digital Marketing Manager

Enclosed, you will find:

  • Background information about the Royal Liverpool Philharmonic
  • Job Description
  • Person Specification
  • Conditions of Employment

The application form consists of two parts:

Section A: Personal details and equal opportunities monitoring

Section B: Supporting information

In section B please ensure you highlight how you meet the criteria outlined in the Person Specification, as this will form the basis of the shortlisting process.

Once completed, section A and section B of the application must be returned no later than

12 noon Friday 21 July 2017. Applications should be submitted either by email to or hard copies sent in the post to:

Rebecca Carolan

Human Resources

Royal Liverpool Philharmonic

Hope Street

Liverpool, L1 9BP

Please identify either in the title of your email or on the back of your envelope the post for which you are applying.

We are unable to accept applications after the deadline.

CVs may be submitted as additional material but not instead of a fully completed application form. Application forms marked “please refer to CV” will be rejected. All personal details must be removed from a CV; failing to do this will mean that your CV is not considered as part of the selection process.

Interviews

Short-listed candidates will be invited to interview onFriday 28 July 2017.

Liverpool Philharmonic

Excellence – Ensemble – Welcoming – Passionate about music

  • Excellence

Liverpool Philharmonic was founded in 1840 by a group of Liverpool music-lovers.

Today, we present a distinctive, diverse live music programme of over 400 concerts and events of the highest quality every year at our home, Liverpool Philharmonic Hall, other venues in our City, across the UK and internationally. Our programme features the best in classical, chamber, contemporary, rock, pop, folk, roots and jazz music, comedy, film and spoken word in the main Hall, and in our smaller scale Music Room. The Royal Liverpool Philharmonic Orchestra performs at least 70 concerts each year in Liverpool, and close to 100 annually across the UK and internationally, working with many of the world’s finest and musicians.

We deliver an extensive learning and education programme which is acknowledged nationally and internationally as leader in its field.

  • Ensemble

Our musicians in the Royal Liverpool Philharmonic Orchestra, and ensembles drawn from it, are at the heart of everything we do. Since 2006, the Orchestra has developed an internationally acclaimed musical partnership with our Chief Conductor, Vasily Petrenko for their concerts, broadcasts and recordings, and through collaborations with other major artists. Across our organisation, we combine our individual talents and collective strength to deliver excellence in everything we do, and celebrate our successes and achievements.

  • Welcome

We offer a friendly, warm and inclusive welcome to our organisation, whether to colleagues, our audiences, or visiting artists and partners. We take that welcome wherever we go in our city, nationally and internationally when we are working in venues, at events or in our diverse communities. We want to ensure that we leave a lasting positive memory.

  • Passionate about music

Can you imagine a world without music? We can’t and it’s why we’re here.

We welcome musicians and artists from around the world, and many of Liverpool’s finest musicians, from new bands to long established successful acts.

Our extensive Learning programme offers a range of inspirational lifelong learning opportunities to enjoy and take part in live music making, connecting people and communities to our Orchestra, our venue and our diverse music programme. We support and nurture talented young musicians from across the region through Liverpool Philharmonic Youth Company and higher education partnerships.

We share our passion for music with more than 370,000 children and adults who engage with us annually either as ticket buyers for performances or as participants in workshops andassociated events each year; and in the 3,700 music workshops we deliver each year to attended by more 70,000 people in communities and venues and throughout our City.

Job Description

Title:Digital Marketing Manager

Reports to:Head of Marketing

Location:The normal place of work is Liverpool Philharmonic Hall or any reasonable location dependent upon the requirements of the post.

Salary:£23,000 - £25,000, depending on experience

Contract:Full time, Permanent (35 hours per week)

Principal Role:

The Digital Marketing Manager will play a key role in shaping the company’s digital strategy in line with Liverpool Philharmonic’s strategic plan, driving earned revenue online and deepening patron engagement.
The role will involve developing all of Liverpool Philharmonic’s online channels, including the maintenance and development of the main website; communications through email marketing and social media; digital marketing and the creative required for any agreed digital campaigns.
In addition to the above, you will have the confidence and ability to deliver a variety of projects and prioritise a heavy workload while working to tight deadlines, with great attention to detail.

You’ll be passionate about music and have a keen eye for engaging content.

Key Responsibilities:

  • Responsible for management and delivery of all digital projects for Liverpool Philharmonic.
  • Working with the Head of Marketing, develop a digital strategy to support audience development, marketing and wider organisational objectives.
  • Working with the marketing team, perform day-to-day content maintenance of the Liverpool Philharmonic website and ensure accurate, updated information is available for all patrons.
  • Manage the creation of all video content – video editing, and filming when required or managing film-makers.
  • Manage targeted patron email lists to maintain open rates and revenue emails.
  • Work with designers, as necessary, to further develop the look and feel of the website and all e-communications.
  • Manage and implement online surveys.
  • Responsible for all digital advertising – campaign planning, budget management, copywriting, etc.
  • Plan, schedule, create and manage all aspects of the Social Channels (including Facebook, Twitter & Instagram).
  • Develop & execute compelling content ideas to build audiences and drive traffic to our website.
  • Produce reports and analyse data.
  • Attend concerts and events to film and photograph for campaigns.
  • Serve as the primary liaison with website developers.
  • Research, assess and pursue new digital conceptsand trends for application within Liverpool Philharmonic.
  • Assist with responding to digital customer feedback.
  • Any other duties assigned by the Head of Marketing.

Person Specification

Detailed below are the qualifications, knowledge / experiences and skills/ abilities required for the post.

The essential column outlines the minimum essential requirements of the post. The desirable column shows additional attributes which would enable the post holder to perform the role more effectively; they are not essential but may be used to distinguish between applicants during the shortlisting process.

You should ensure that any application clearly demonstrates your ability to meet at least all of the essential criteria listed below

Criteria / Essential / Desirable
Qualifications
Degree (or equivalent experience) in digital marketing, marketing, music or related field / **
Knowledge / Experience
Proven experienceof at least two yearsindigital marketing / **
Experience in digital within the live performance sector / **
Experience of website management, SEO, PPC and use of a CMS / **
Experience in delivering digital advertising across a range of platforms, including social media and Google AdWords / **
Adobe Premier/Final Cut and Photoshop - Basic video editing skills and strong Photoshop experience / **
Skills / Abilities
Excellent copywriting skills with attention to detail and a high level of accuracy / **
Excellent communication skills and the abilityto converse with a wide range of Stakeholders / **
Knowledge and passion for music / **
Knowledge and passion for classical music / **
Highly organized, methodical and process-driven / **
Must have a strong customer focus with the ability to identify and distinguish unique customer segments / **
Ability to manage multiple projects in a fast-paced, deadline-driven environment. / **
Must be a self-starter who takes direction well / **

Conditions of Employment

Salary

£23,000 - £25,000 depending on experience.

Probation and performance appraisal

The probation period for this post is six months.

The Head of Marketing will set objectives for the post holder annually and he or she will appraise performance on an annual basis.

Hours of work

The standard contracted hours for this post are 35 hours per week.

Normal office hours are Monday-Friday, 9.30am to 5.30pm. You may be required to work over and above these normal working hours from time to time depending on Liverpool Philharmonic’s business requirements. Overtime is not payable however time off in lieu can be arranged with your Line Manager.

Holidays

  • The annual leave entitlement is 26 days, plus the 8 days in recognition of bank holidays. These will be taken at times to be agreed with the Line Manager.

Pension

  • Liverpool Philharmonic operates a Group Personal Pension Scheme whereby employees can elect to join end enjoy employer contributions. In accordance with the Pension Act 2008, all qualifying employees are to be auto enrolled into the Group Personal Pension scheme. Liverpool Philharmonic makes a 3% contribution based on a 5% contribution by the employee.

Sickness Payments

  • Liverpool Philharmonic has a sickness absence policy and payments during sickness absence will be made in accordance with the policy. Details of the policy are available on request.

Car Allowance

  • A car allowance will be paid in respect of approved business journeys. The allowance is currently 40 pence per mile.

Other expenses

  • Other expenses necessarily incurred arising from the performance of duties of the job will be paid, subject to clearance by your line manager.

WholeTime Service

  • During your employment with Liverpool Philharmonic, you must not, without written consent from the Chief Executive, undertake any outside work, paid or unpaid. Work of a literary or artistic nature is excluded from this condition, provided it does not create a potential conflict of interest.

Period of Notice

  • The notice period for the termination of the contract of employment will be3 months.

Recruitment and Selection – Recruitment Pack (June2017)