Responsible To: Head of Economic Growth
Responsible For: Destination Officer
Grade:
Job Purpose:
The post holder will be responsible for the successful delivery of the key tourism and destination focussed actions in the Council’s Business Growth strategy. This will include supporting the district’s tourism sector, enhancing the local destination brands and developing activity in town centres. This will include:-
- Leading on the development and continuous improvement of a strong destination brand for Allerdale
- Developing and leading the Council’s targeted support for the tourism sector in line with the Business Growth Strategy
- Developing and leading the Council’s approach to developing attractive, vibrant town centres
Main Duties and Responsibilities
1. Develop, manage and continuously improve a strong destination brand for Allerdale and supporting brands
2. Ensure that Allerdale and the tourism sector in the Borough has a strong web and digital presence
3. Identify and develop ways to improve and enhance the visitor experience in Allerdale in partnership with stakeholders
4. Provide support to the tourism sector in Allerdale and manage the key stakeholder relationships relevant to the sector for the Council
5. Develop and manage the council’s approach to developing attractive, vibrant town centres
6. Identify and develop the ways to enhance the night time economy within the Borough’s towns
Key Contacts:
Executive Members
Corporate Leadership Team
Heads of Service
Cumbria LEP
Cumbria Chamber of Commerce
Cumbria Tourism
Other Specific Duties
1. Any other ad hoc duties in line with the role and grade of the post.
General
1. To adhere to the Council’s policies on disciplinary and equal opportunities.
2. To co-operate with and support corporate procedures and initiatives, including appraisal and staff training and development.
3. To contribute throughout your work to the promotion of the authority and to the furtherance of the section’s aims and objectives.
4. To, at all times treat your section’s customers and your colleagues with politeness, respect and consideration and promote customer care throughout the authority.
Health and Safety
1. To acquaint themselves with the Council’s Health and Safety Policy and to ensure that it is practised at all times.
2. To ensure any equipment, device or clothing provided by the Council intended to safeguard employees against risk of injury or ill health is kept in such a manner as to ensure its effectiveness.
3. To report all accidents, dangerous occurrences and near misses to the person who is immediately senior to them or to the person to whom they normally report.
- To co-operate with the Council in meeting its statutory obligations with regard to Health and Safety at Work Legislation.
Person Specification
Job Title: Destination Manager
Service: Economic Growth
Strength / In this role it is important that an employeeAllerdale Ambassador
Promoting, protecting and building our great reputation. Positive mind-set about working at Allerdale. Securing sustainable success. / Demonstrates passion and pride. Positive attitude takes personal responsibility for all council. Actively promotes and acts on feedback. Promotes Allerdale. Challenges others.
Personal Responsibility
Taking ownership and accountability. Delivering on promises. Ensuring high quality, flexible and versatile services that do the right thing first time. / Gets it right first time. Takes responsibility for delivery. Focussed approach. Uses the vision to inform daily activity and delivery of role. Develops self and others Owns mistakes and issues. Seeks solution involving team/others Communicates well. Communicates a compelling vision. Is transparent and honest. Works collaboratively.
Thinking Differently / Innovation
Working creatively, thinking ahead and driving change. Providing a positive challenge. / Open minded, positive and receptive to change. Challenges own thinking. Identifies new opportunities. Makes change happen. Has the confidence to question.
Valuing Colleagues
Working collaboratively with all colleagues, sharing best practice and knowledge. / Shows appreciation. Friendly, approachable, considerate and enthusiastic. Creates a positive and inclusive work environment. Builds trust. Considers behaviour and impact. Role model of collaborative and respectful working. Celebrates success.
Business Minded
Using insight, information and experience to understand our business and drive sustainable and competitive services through effective performance management / Has interest and knowledge about Allerdale. Delivers on time to agreed targets. Accurate and efficient. Understands bigger picture.
Professional Expertise and Knowledge
Providing expertise to drive and consultation and capability to ensure sustainability. / Maintains professional knowledge as required. Approachable and accessible. Provides meaningful guidance. Provides opportunities for others CPD. Is proactive in assessing any CPD gaps. Acts as mentor and champion.
Resilience and Challenge
Maintaining and building rapport, being calm when faced with challenge. / Confident in applying processes and procedures. Knows when to use conviction. Positively accepts criticism and challenge. Challenges colleagues assertively face to face. Is optimistic during uncertainty. Actively seeks feedback and challenge.
Process Management
Building credibility and trust to reach the right robust decision. / Accurate and consistent in applying processes. Works at appropriate pace. Has attention to detail. Deals positively with conflicting priorities. Builds credibility and trust in the service through consistent and accurate information. Challenges and removes processes that don’t work.
Leading People
Being a role model and leading by example. Engaging and motivating colleagues through visible, collaborative leadership. / Firm, fair and consistent. Decisive and confident. Communicates effectively. Builds engagement. Deals with poor performance. Encourages others. Self-aware. Delegates effectively. Recognises strengths of others. Drives and manages performance. Honest, confident and constructive communicator.
Customer Understanding
Going the extra mile, understanding customer needs and building a genuine relationship / Approachable, calm and shows genuine care and empathy. Actively listens. Takes responsibility. Adapts behaviour and language to the situation. Engages well with customers at all levels. Inquisitive about customer needs. Continuously reviews service. Helps team prioritise.
Partnership and Stakeholder Management
Building and maintaining sustainable relationships. Influencing and negotiating to add value. / Invests building relationships with partners. Understands community leadership role. Responsible and accessible. Accurately interprets partner’s needs. Effectively defines and agrees expectations. Flexible in meeting partner needs
Member Engagement and Management
Appreciates and understands the role of Members. Understanding differing needs and agendas. / Appreciates and understands the role of Members and the process. Understands the link between policy and service delivery. Manages members expectations
Verbal Reasoning Ability / As competent as most people at using and understanding written information
Numerical Reasoning Ability / As competent as most people at using and understanding numerical data information
Essential Requirements
· Communicating (verbal) - Able to share information, obtain information and have dialogue with others either in person or over the telephone. / Interview
· To hold a relevant qualifications and/or demonstrate extensive experience in relation to tourism, marketing and strategic thinking
· Provide vision and leadership to staff within a specialist team, ensuring that effective systems are in place for workload allocation and management, the application of the Authority’s and the Service’s policies and procedures, including those relating to equality, supervision and appraisal and all aspects of their performance, personal development, health and welfare.
· Demonstrate experience of working with internal and external customers and providing a high level of service and develop solution specifications to meet customer requirements.
· Manage a designated budget (as required) ensuring that the Service achieves value for money in all circumstances through the monitoring and control of expenditure and the early identification of any financial irregularity.
· Creative development of destination brands and utilising various media platforms / Application Form / Interview
Knowledge/Experience of
· Bidding for and managing public sector funding programme
· Local tourism sector and key agencies
· Understanding of operating in the public sector
· Converting strategic thinking into successful action
· Political awareness and relate appropriately to all elected members
· Considering all the evidence and show a readiness to take firm decisions, make judgements and commit to action / Interview
Ability to meet the travel requirements of the post / Interview
The ability to work outside of normal working hours to meet the needs of the service. / Interview
Commitment to Equal opportunities / Interview
People Management – Establish direction, influence others towards shared goals and empower, inspire and motivate individuals. / Interview/Application Form
Team working – be able to work effectively within a busy team environment, be helpful and co-operative with others / Application form/Interview
Flexibility – an ability to work effectively despite changes in colleagues, settings and environment as well as changing working hours and working weekends / Application form/Interview
Decision making – A willingness to take action and to make decisions in line with support plans, policies and procedures, being resourceful in the face of challenges / Application form/Interview
Pace – Works at a fast pace, copes well with higher levels of workload. / Application form/Interview
Democratic – Seeks and considers the views of others in setting and deciding plans, activities and progress. / Application form/Interview
Listening - Listens to others to assess requirements in order to respond appropriately and efficiently. / Application form/Interview