Reporting to: / Area Sales Manager / Hours: / 40 (5 days from 7), weekend working
Department: / Retail Operations / Grade:
WHY am I here?
I am passionate about achieving the highest sales and profitability possible in mystore, whilst making sure my team work well together and are known by customers for their outstanding customer service. As a manager I will devise a people plan that will deliver consistently high store standards andpeak productivity. I will strive to minimise costs, reduce waste and safeguard stock whilst complying with the Company price and promotional changes.
WHAT do I do?
PEOPLE
- I want my team to be the best so that means that I will do everything I can to attract and select the right people who will share my passion for our Brand and give both candidates and new team members an experience that they will be excited about sharing with others
- My team will be dedicated and high performing;I will have set them clear targets and told them what I expect of them. On-going, I will provide coaching and training opportunities and encourage each team member to develop their skills and their retail career. If needed, I will carry out investigations and disciplinaries but more importantly I will hold my team accountable whilst motivating, engaging and celebrating their successes
- I will promote and develop the right behaviours in my team to drive performance so that my store contributes to the success of the area.
- It will be my job to know what the succession plan looks like in my store to ensure top talent is nurtured, retained and progressed
- I am proud of how I treat my Customers and will develop this same passion within my team. We will always demonstrate excellent customer skills and seek out opportunities to assist every customer who walks through our door or contacts us for advice or support
- I take time to learn about our excellent products and know that this, along with the correct product availability, will help to maximise sales. I will understand who are my direct competitors and what their current promotions are, and demonstrate creativity and flair on the sales floor to attract customers to my store
- When a customer has cause for complaint or to return an item, my team will always handle the situation with tact and empathy and strive to reach an agreeable outcome. As a team we will learn from these incidents and do all that we can to ensure that our customers will return
- I will embrace the success of Click and Collect, knowing that I have an opportunity to promote further purchases at the discounted rate when the customer comes into the store to pick up their order
- I thrive on achieving and exceeding my Sales Targets and make sure that all of my team know our store’s KPIs and are working towards them, every day
- I take responsibility for my Profit and Loss; I regularly check and analyse the relevant reports on Nimbus and take appropriate actions to reduce loss and increase the profitability of my store
- My team rotas are planned to work in line with the peak trading times, whilst sticking to my labour budgets
- Stock is integral to the success of The Works so I ensure tight controls on stock accuracy and movements at all times
- My whole team knows the importance of following best practice to deliver excellent operating standards, including merchandising, housekeeping, promotional implementation and team presentation
- It is my responsibility to ensure that myteam applies all correct processes, procedures and policies when working in store
- I take overall responsibility for managing stock intake and replenishment in a timely manner
- When I need to, I will escalate any issues that prevent my store from trading at maximum efficiency if I am unable to solve the issues myself
WHATare my KPIs?
PEOPLE
Labour Turnover
Succession Plans
Vacancies
Employee Engagement Results
Training KPIs / CUSTOMER
Loyalty
Complaints/Compliments
Conversion
Feedback
ABS
ATV
Till Tellers / FINANCIALS
Dashboard
LfL Sales
Sales to Budget
Labour Budget
P&L
Petty Cash / OPERATIONS
Store Standards & Presentation
Stock Results
Promotional Plan Activity
Stock Management
Click & Collect
Legal / H&S Compliance
HOW will I be successful?
DRIVING FOR RESULTS – Setting high goals for personal and group accomplishment; using measurement methods to monitor progress towards goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement
•Sets Performance Goals –I work with my direct reports to set performance objectives for them in line with my KPIs
•Sets Standards for Excellence ‐ I establish criteria and work procedures that will help to achieve a high level of quality, productivity, and service
•Evaluates Performance – Ihold regular discussions with each of my team to discuss their progress toward their objectives
•Targets Opportunities -I demonstrate that I have evaluated business opportunities andtargeted the ones with the greatest potential for producing positive business results
•Stays focused – I amself-disciplined? I reprioritisewhen needed? I remain focused on the timely completion of important tasks
•Takes responsibility ‐ I amcomfortable with taking responsibility for both positive and negative outcomes; and am happy to admit mistakes and refocus my efforts
BUILDING A SUCCESSFUL TEAM – Using appropriate methods and a flexible interpersonal style to help build a cohesive and engaged team; facilitating the completion of goals
•Creates a Vision – My direct reports understand the importance of team and I have communicated a clear mission statement
•Develops Structure – I haveclarified the roles and responsibilities of team members. I ensure that the necessary steering, review and support is in place for each of them
•Involves Others – I always listen to and fully involve others in team decision and actions. I can demonstrate that I value and utilise individual’s strengths and talents
•Models Commitment –I adhere to the team’s expectations and guidelines and fulfil my team responsibilities. I demonstrate personal commitment to the team
•Encourages others to take responsibility ‐ I provide encouragement and support to others in accepting responsibility. I deal with all situations where a member of my team does not want to accept responsibility for tasks
PLANNING & ORGANISING – Establishing courses of action for self and others to ensure that work is completed efficiently
•Determines tasks and resources – I identify project requirements by breaking them down and identify equipment, materials and people resource required to complete the project
•Ensures high quality ‐ I demonstrate that I dedicate the right amount of time and energy to assignments and tasks.Iovercome obstacles to completing tasks or assignments
•Prioritises – I am able to identify what are critical and less critical activities and adjust my priorities when appropriate
•Schedules – I always allocate appropriate amounts of time for completing own and others work. I avoid scheduling conflicts by developing timelines and milestones
•Stays focused – My time is used effectively to prevent irrelevant issues or distractions from interfering with work completion
SALES ABILITY– demonstrating the traits, inclinations and outlooks that characterise a successful retailer
•Shows discipline‐I show that I take a structured approach to managing sales and that I strive to make well‐informed decisions related to sales strategies and tactics. I maintainhigh work and ethical standards
•Takes a creative approach‐I provide examples of when I have taken an unconventional approach to sales challenges. I come up with new ideas and implement them effectively
•Enhances the Brand –My marketing strategies enhance the company’s recognition in the marketplace
•Product Knowledge – I demonstrate knowledge of all available products, promoting the right products based on customer requirements
CUSTOMER FOCUS –Making customers and their needs a primary focus of their actions; developing and sustaining productive customer relationships.
•Understanding the Customer – I place great importance on understanding, meeting and exceeding customer needs to maximise customer satisfaction
•Dealing with the Customer – All of my customers are treated courteously. I respond to requests in a timely manner and keep the customer informed
•Engages people ‐ I attend to the needs and feelings of others to develop effective customer partnerships and other work relationships
•Creates a Customer Service Culture –I have implemented the processes, activities and culture that enhances the customer experience
•Building Strong Customer Relationships – I have established mutually beneficial, long-term relationships with customers
WHO am I?
- Highly motivated and driven, I am someone with high energy and a passion for our products
- Commercially astute, I have previous experience of in a management / team leader role and a demonstrable track record of positive impact
- I can communicate effectively at all levels within an organisation as well as contribute confidently within a team, adapting my style to suit the audience
- Experienced and resilient leader of people who can manage change effectively
- Fast paced environments are where I flourish