Student Group Communication Strategy

(delete/replace all in brackets)

GROUP NAME

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DATE

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STATEMENT OF PURPOSE

(How you plan to effectively engage with stakeholders and promote the success of the group)

GROUP INTRODUCTION

(Introduction to what the group do, main functions, and why communication is important)

COMMUNICATION SUCCESS

(what would successful communication look like? More people at events, more members, more engagement on social media?)

KEY STAKEHOLDERS AND COMMUNICATION

(stakeholders are anyone who has an invested interest in the group, be it financially or not.)

STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREAT ANALYSIS

(how well your group communicates with its stake holders, and what challenges it might face going forward with its communication strategy, for example, losing followers on social media, current members leaving, new groups being similar to yours etc.) (how will you monitor your communications effectiveness? Feedback forms including an option for event attendees to tell you where they heard about the event from?)

COMPETITOR ANALYSIS

(how does your communication compare to other similar student groups, other student activities. More social media interaction, more posters etc.)

ORGANISATIONAL OBJECTIVES AND COMMUNICATION OBJECTIVES

(Vision and aims of the group, what it hopes to provide students and to achieve itself)

OUTLINE OF COMMUNICATIONS

(What messages the group will distribute, what do your stakeholders need to know, do each group need different information?, what the messages will look like (practical information, language, reliable and consistent message) and how they will be distributed.)

(This should also include the difference between the communication between members and non-members)

SCHEDULE FOR COMMUNICATIONS

(how often will your group send out messages? At certain times of the year?)

(how often will your group tell EHSU what it is planning, once a week, once a month?)

Key dates / Action

RESOURCES

(This should include any promotional items you might need for upcoming events; posters, graphics, leaflets, business cards etc.)

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