July, 2010

Dear Pureology and Redken Salon Owner,

We are pleased to announce a special opportunity for our salons who are loyal members of both Redken Club 5th Avenue and Pureology PureRewards.

You are now able to transfer points between the Purerewards and Club 5th Avenue Programs.

The point-equation is simple: 3 Pureology Points = 1 Redken Club 5th Avenue Point.

Your transferred points can be used for anything in the programs’ catalogs: In-Salon Education, Courses at the Exchange, Backbar and Samples to drive your business, or Accessories and Electronics for client or employee incentives.

When you are ready to transfer points, please complete the enclosed form and send it to the Salon Care Department; we will then complete the point transfer and send you revised statements. Our contact information is:

Pureology / Redken Salon Care, Point Transfer Offer

10345 Philipp Parkway

Streetsboro, OH 44241

Toll-Free: 1.800.542.7256

Fax: 330.655.1296

If you do not carry both brands or are not a current member of both programs and are interested in this offer, please contact Salon Care or your Distributor Sales Consultant for additional information. Once you are a points-earning member of both programs, you can begin transferring points.

As always, we appreciate your dedication to Redken and Pureology and look forward to helping you learn better, earn better and live better!

Sincerely,

The Pureology and Redken Salon Care Team

AUTHORIZATION TO TRANSFER POINTS:

Please Print:

Salon Name: ______

Salon Address: ______

City / State / ZIP: ______

Salon Telephone Number: (______)______

Pureology PureRewards ID #: ______Redken Club 5th Avenue ID #: ______

I would like to (select one):

____ Transfer Pureology Purerewards points to Redken Club 5th Avenue (3 Purerewards points equal 1 Club 5th Avenue point)

____ Transfer Redken Club 5th Avenue points to Pureology Purerewards (1 Club 5th Avenue point equals 3 Purerewards points)

Number of Points to Transfer: ______

Terms & Conditions:

  • I, as the undersigned, authorize the Salon Care Departments to transfer the number of points listed above.
  • I understand that the points conversion is 3:1 (for example: 3,000 Pureology points = 1,000 Redken points).
  • I understand this point transfer is subject to review by the Salon Care Team and based on current point balance.
  • I understand I am allowed to transfer points twice per calendar year per salon location in between the brands and that once transferred, points cannot be returned.
  • I understand the points transferred will have the same expiration date.
  • I understand that Pureology and Redken reserve the right to limit the number of points transferred and to modify/cancel this offer at any time.

Salon Owner (please print): ______

Signature: ______

Date: ______

Please send this completed form via FAX or U.S. Mail to:

Salon Care, Point Transfer Offer

10345 Philipp Parkway

Streetsboro, OH 44241

FAX: 330.655.1296