Dear [CEO’s name],

  • The Joint Commission continues to revise its medical staff and leadership standards.
  • Peer review remains a difficult (and sometimes litigious) responsibility for many members of our medical staff.
  • Independent physicians are pursuing alternative financial arrangements with the hospital, including joint ventures, gain sharing, and employment.
  • The number of low- and no-volume providers on our medical staffis growing, yet collecting enough data to confirm their competence is increasingly difficult.
  • The Joint Commission is cracking down on disruptive physician behavior and holding the medical staff accountable for managing conflict.
  • Many medical staff members are no longer interested in fulfilling their medical staff duties.
  • A hospitalist program can help our facility provide cost-effective, efficient inpatient care, but developing a profitable program can be difficult without a good strategy.

I need to keep ahead of these issues in the best interest of our facility. I strongly believe that my attendance at The Greeley Medical Staff Institute Symposium, November 8-9 in Naples, FL, will add to my professional development and improve medical staff leader training at our facility.

If I register before Sept. 4, 2009, the cost to attend this seminar will be $995.00 for an individual attendee(or $3,980.00 for a team of five), plus hotel ($249 per night) and air fare. Although our training budgets are tight, my participation in The Greeley Medical Staff Institute Symposium will cost less than a negligent credentialing or malpractice lawsuit, an unsuccessful physician employment arrangement, or a poorly planned hospitalist program.

I can directly apply the following sessions to my work at our facility [choose your applicable sessions below]:

  • EMTALA Guidelines Update: What’s required, what’s not, and pearls for compliance
  • Prioritizing Physician Economic Alignment Opportunities: A practical strategy for evaluating your options
  • OPPE and FPPE with Limited Resources: A practical approach
  • Strategic Medical Staff Development Planning: The ultimate physician-hospital alignment
  • ROI strategy: Using data to maximize the value of your hospitalist program
  • Hospitalist Recruitment and Retention: Successful strategies and processes for sourcing, interviews, scheduling, and compensation

I will also have the rare opportunity to talk with presenters directly and meet with other medical staff leaders from around the country. You can link to a full description of the symposium at .

It is more important than ever to have knowledgeable and effective medical staff leaders to guide our facility through these challenging economic times. I think you’ll agree that my attendance at The Greeley Medical Staff Institute Symposium is a worthwhile investment.

Sincerely,

[your name]