Shane McDonald B.Sc

Phone: +353 87 9862900

Email:
LinkedIn:

PROFILE

Experienced e-commerce specialist with experience in website development, social media, online and offline marketing.

CAREER HISTORY

E-Commerce Manager, Mount Juliet Estate, Kilkenny28/01/2008 to present

I am responsible for maintenance of all online systems for Mount Juliet in a marketing capacity.

My responsibilities include;

Website development and maintenance (via php & CMS), monitoring and maintenance of online hotel booking & online vouchers systems.

Optimising Google AdWords campaigns ROI, monitoring spend for online advertising.

Updating, planning, optimising, tracking and monitoring of all Social Media Channels

Development of E-zine and Email Marketing campaigns for leisure and corporate markets

Online brand reputation monitoring

Updating and monitoring all online advertising channels and 3rd party websites

Increasing website traffic via SEO and content marketing

Researching new advertising channels and new on-line systems for website integration

Analysis of web traffic and conversions in order to improve ROI

Creation, maintenance and growing of all email marketing databases

Custom Development of database driven software systems e.g. Mount Juliet Santa Village.

General Marketing such as display advert creation, graphic design, radio/press advert placement, marketing campaign management.

Key achievements

I developed and maintained the online booking system for the Santa Village which has processed over 60,000 bookings in the past 4 years. This also included a full back-end administration system for the running of each individual booking slot as well as a managerial overview of booking rates and demographics useful for marketing & purchasing decisions.

In my first year at Mount Juliet I doubled the website traffic through organic SEO.

Developed an marketing system for certain departments with a focus on monthly targets.

I created, designed and collated the on-site magazine which had print runs of 5,000 to 10,000 copies, depending on season.

Employee of the year 2012

Principal, Zephyr Web Design (Self-Employed) 2003-2008

Over a 6 year period, I worked with over 110 companies and individuals, to create their sites, online e-commerce systems and marketing strategies. I worked with companies such as Husse Petfoods, Ulster Ancestry, Guineys and individuals such as author Sarah Webb and arts company Spraoi.

Key achievements

Creation of a bespoke CMS system allowing those with little IT knowledge to update their own sites.

Creation of a customised email marketing system allowing one of the clients to send information and offers to his email marketing database.

One of the created sites won a NetVisionary Award in 2007.

Process Improvement Engineer, Sensis, NSW, Australia2002 - 2003

I was originally hired as to work with database entry for the Australian Yellow and White pages. After observing some process improvements I was later hired in a process improvement project which radically changed the data analysis in the business.

Key achievements

I created a product called the 'data kiosk' which output a data report which normally took 8 hours to manually prepare, in under 15 minutes. This allowed all 6 regional centres to access this key data over 7 hours faster.

C Programmer, Logica Mobile Networks, Dublin1999 – 2002

I was responsible for programming, documenting and testing of an SMS billing system. The primary language was C on a HPUX system. Testing of the system was via Perl.

Key achievements

Setup internal staff website for improved communications and document searching

Transferred the whole billing project during a 10 week migration to the Prague offices which included full documentation, training and procedural handover.

EDUCATION & TRAINING

Digital Marketing Institute

2016 Professional Diploma in Digital Marketing (87%)

Waterford Institute of Technology

2005-2006 Postgraduate Diploma in Enterprise Development

1995-1999 B.Sc. in Commercial Software Development, Hon’s 2:1

Institute of Technology Tallaght, Dublin 24

1992-1995 National Certificate in Electronic Engineering with Distinction

SKILLS, IT & LANGUAGES

Development of e-commerce and web based systems through HTML, PHP and MySQL with additional supports via JavaScript

Development, tracking and optimisation of Email Marketing campaigns

Social Media Marketing both paid and organic including monitoring of all social media channels, social media replies and content creation and distribution via these channels

Creation of content marketing campaigns via website and blogs to create interest and increase overall conversions

Use of Google Adwords in both as PPC and display campaigns

Tracking of brand mentions via Google Alerts

Use of Google Analytics to track website usage and sales campaigns

Creation of in-house online systems to improve processes

Maintenance of web servers, online databases, backups, email accounts and related systems

Press Display advertisement copy creation via Adobe Illustrator

Creation of Estate Magazine for Mount Juliet Estate via Adobe Illustrator

Knowledge of MS Office Suite, Excel VBA, Aperture, Final Cut Pro and Photoshop

INTERESTS

I have conversational French and an interest in other languages such as Chinese and Spanish.

I am very interested in Photography. I was overall winner of Imagine Arts Festival Photographic Competition in 2007 and since then my passion has grown. My photos have been used in many press articles and have also been seen on TV. I also maintain my own photo blog at

I enjoy music (piano / guitar) and have been a Member of the Cathedral Vigil Choir in Waterford since 1987, culminating in supporting the Harlem Gospel Choir in the Forum Waterford in 2006.

References available on request

CV, Shane McDonald, Waterford – 087 9862900