Curriculum Vitae of Mrs Francesca Monti
Name:Francesca Monti
Address:38 Waldemar Avenue, London SW6 5NA
Tel:+ 44 (0) 20 773 60 467
Mobile:+ 44 (0) 7887 644927
Email:
Date of Birth:19th October 1977
Nationality:Italian
Professional Recognition
Institute of Linguists Diploma in Translation
Associate Membership of Institute of Translation and Interpreting (ITI)
Languages
Italian:Mother tongue
Institute of Linguists Diploma in Translation From English Into Italian
Spanish:Bilingual
Resident in Spain from 1986 to 1993 and Sep 1997 to Apr 1998
Bilingual Spanish/Italian Primary and Secondary Education Diploma
Theory and Practice of Translation as BA major
English:Near-bilingual
Resident in United Kingdom since 1993
International Baccalaureate, BA First Class Honours and MSc obtained in the UK
French:Working knowledge
Language Combinations and Subject Knowledge
From English Into Italian
From Spanish Into Italian
Communications, Marketing, Advertising and Media
Social Sciences – Politics, Philosophy, Social Studies
Websites and Online Services
Novels, biographies and short stories
Education and Professional Qualifications
Jan 2004 Institute of Linguists, London
Diploma in Translation From English Into Italian
Paper 1 General Translation & Paper 3 Science; Registered for Paper 2 in Jan 2005
Jan – Dec 2003University of Westminster, London
IOL Diploma in Translation From English Into Italian – Preparatory Course
1999 – 2000London School of Economics and Political Science, London
Master of Science in Media and Communications
Published dissertation: “Globalisation of News in Italian Local TV Stations”
1995 – 1999University College of London, London
Bachelor of Arts in European Social and Political Studies – First Class Honours
Theory and Practice of Translation English > Spanish > English / Latin American Literature
European History, Politics and Philosophy / Social Philosophy and Policy / Political Philosophy /
1997 – 1998UniversidadComplutense de Madrid, Madrid, Spain
3rd Year Socrates/Erasmus Program
Dissertation: “Individual Rights and Group Rights: Tensions in the Spanish Constitutional System”
1996 – 1997Université de la Sorbonne, Paris, France
Institut Francais de Londres, London
Certificat de Langue Francaise Niveau Moyen
1993 – 1995International School of London, London
International Baccalaureate 40 points (maximum mark 45)
Italian Literature, Spanish Literature, English Language and Literature, Anthropology, Physics, Mathematics
1990 – 1993Liceo Italiano Enrico Fermi, Madrid, Spain
Bilingual Secondary Education Diploma
Translation Experience
2000 to present LYCOS – Copywriting and proof reading in English: business to business and consumer marketing literature both online and offline.
Localised UK marketing communication for the Spanish and Italian market: briefs, banners, brochures, service announcements, market research questionnaires.
2000PUBLIEUROPE – Translated sales and marketing literature (sales presentations, media packs, brochures, TV schedules and programming descriptions) from Italian into English.
1999 – 2000Transcribed and translated 40 hours of Italian TV news from Italian into English for MSc dissertation. Topics: current affairs, crime, sports, culture.
1999Translated cooking recipes and tourist brochures from Italian into English and English into Italian for an Italian charity association. Volunteer work.
1998 – 1999Translated 85 rulings of the Spanish Senate on incompatibility of national and regional laws from Spanish into English for B.A. dissertation.
Professional Experience
2000 – 2004 LYCOS UK & IRELAND Limited, London
Marketing and Brand Manager
(Progressed from Marketing Executive in 2001 and Marketing Manager in 2002)
Responsible for brand management, corporate identity and trademark protection
- Produced European corporate usage guidelines manual (including copywriting).
- Worked with market research agencies on quantitative and qualitative research projects.
Responsible for localisation of LYCOS MAIL marketing strategy across Europe and finance controlling
- Co-ordinated marketing teams in France, Spain, Italy, Germany, Sweden and the Netherlands
- In charge of marketing controlling: ROI calculations and budgeting
Responsible for marketing communications and advertising campaigns in UK.
Managed media agencies, internal design team, freelance designers, production. Shortlist of campaigns:
- Direct Response Campaigns for LYCOS MAIL and LYCOS WEB HOSTING – budget circa £2m; 2003 - 2004
Media used: print – page ads and inserts –, email, third party lists and internal CRM, online.
- Online Customer Acquisition – budget circa £450,000; 2002 - 2003
Introduced the company’s first performance based marketing activities by setting up a network of affiliate companies and keywords campaigns with Google, Overture and Espotting.
- Sales promotion campaign for the launch of Love@Lycos – budget of approx £100,000; 2000 – 2001
Online competition; promotional activity in nightclubs and Internet Cafes around the UK; classified ads; Email and SMS campaign. Drove 30,000 registrations in the first month.
- Business-to-Business Marketing – budget of approximately £100,000; 2000 - 2002
Traditional B2B marketing tactics: trade press advertising; conferences and trade exhibitions; direct mail.
Apr – Aug 2000PUBLIEUROPE Limited, London (International Branch of Publitalia)
Marketing and Sales Executive
Working for the UK office of an Italian TV advertising sales house as marketing support.
Computer Skills
Windows XP, NT & 95-98-00
Microsoft Office: Word, Access, Excel, PowerPoint
Internet Explorer, Outlook Express
Adobe Acrobat Reader and Writer
Basic HTML and Photoshop
Additional Areas of Expertise and Interest
Teaching languages to foreign students – in the process of obtaining CELTA (English), DELE (Spanish) and DITALS (Italian) foreign language teaching qualifications
Literature – Italian all periods, Contemporary English, Spanish all periods and Contemporary Latin American
Novels, biographies and short stories
Cooking – in the process of setting up a bilingual website of Italian family recipes
References available upon request
Nicole Morse, Marketing Director, Lycos UK
Malte Polmann, Communications Director, Lycos Europe
Dr Veronique Munoz Darde. Director of Studies, ESPS/Philosophy, University College of London
Dr Philippe Marliere, Senior Lecturer, University College of London