Curriculum & Regulations Governing Master of Business Administration (Mba) Degree Course

PROPOSED CURRICULUM & REGULATIONS GOVERNING MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE COURSE

UNDER CREDIT SYSTEM

REGULATIONS

1. Course Title:

The course shall be called ‘Master of Business Administration Degree Course’. The duration of the course is two years consisting of four semesters; two semesters in each year. A candidate joining the course shall pursue prescribed courses of studies.

2.Eligibility for Admission:

Any graduate or post graduate in arts, science, commerce, business management, allied sciences, engineering and technology, medical sciences of this University or from any other university considered equivalent thereto shall be eligible for admission to the course. Further the applicant shall have a minimum of 50% in the qualifying examination. A relaxation of 5% is available for SC/ST & Cat. I candidates. Selection of candidates to the course shall be done as per rules of the University and Government.

3. Course Content and Instruction

a) Course content: The course comprises of subjects of study, internship, projects and field work as prescribed.

Pedagogy includes lectures, case studies, group discussions, quizzes, seminars, computer practices, summer internship, factory visits, Project work etc.

b)Summer Internship: After the second semester examination every student shall undertake a summer internship and prepare a report under the guidance of a faculty member. The report shall be submitted before the commencement of the third semester failing which the student shall not be permitted to join the third semester.

c)Final Project: During third and fourth semesters students shall prepare a project repot in their elective area ,based on field work and supervised by a faculty The report must be submitted to the University before the commencement of the fourth semester examination, failing which the student shall not be permitted to appear for the examination. Project work shall be carried out strictly according to the guidelines issued by the University.

4. Attendance and Conduct:

The Course is a full time course and students shall not take up any employment/course, part time or full time during their study. Students found violating this rule shall be removed from the course. Minimum attendance of 75% of actual working periods is required in each paper. However students with 60 % of attendance shall be permitted to write the examination upon payment of condonation fee if permitted under the rules of the university. A student who does not satisfy the requirements of attendance and conduct shall not be permitted to write the examination in the concerned paper or papers.

5. Examination

Each paper is divided into internal assessment /computer practical and end of term written examination with marks allocated as shown in the table. Internal assessment marks shall be awarded on the basis of continuous evaluation that includes: tests (both announced and surprise), home assignments, quizzes, seminars, case discussions, group discussions and Computer Practical. The breakup of assessment marks will be as follows:

a.First assessment - third week of the term – Written test (announced) – 10 Marks

b.Sixth week – GroupDiscussion – 10 Marks

c.Ninth week – Seminar/Assignments – 10 Marks

d.Twelfthweek – Case study – 10 Marks

e.Fourteenth to Sixteen week – Surprise Test – 10 Marks

Total– 50 Marks

The grievances of the students and maintenance of records in respect of Internal Assessment / computer practicals and end of term examinations shall be covered by the general rule of the University.

There shall be a written examination of 2 hours duration for each paper at the end of each semester (excepting project report). Evaluation of written examination scripts shall be done as per general rules of the university.

Evaluation of Project Reports: Final projectshall be evaluated as follows:

i)Each Project Report shall be valued for 50 marks by internal examiner and external examiner. Ordinarily, the project guide shall be the internal examiner.

ii)A viva-voce for 25 marks shall be conducted by a board of three members constituted by the Chairman, BOE, from the approved list of examiners.

iii)Summer internship report shall be evaluated for 50 marks through internal valuation & viva-voce conducted by a board comprising of the guide and two faculty members of the concerned Institute / college.

Declaration of Results

The declaration of results shall be made as follows:

Minimum for a pass is 40% of the marks in each examination paper and 50% of the marks in the aggregate of four semesters.

There is no minimum for internal assessment, and summer internship report

The minimum for a pass in Final project report is 20/50 marks and there is no minimum for viva-voce.
Carryover is permitted as per University Regulations.
Declaration of Grades shall be done after the fourth semester examination on the basis of aggregate marks of all semesters. The declaration shall be made as follows:

Grade A 1– 70% and above in the aggregate

Grade A –60% and above but less than 70%in the aggregate

Grade B –50% and above but less than 60%

FAIL – Less than 50% in the aggregate

Declaration of results in the case of REPEATERS shall be done according to general rules of the University.

Note: Guidelines for project report preparation enclosed

PROPOSED CURRICULUM & REGULATIONS GOVERNING MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE COURSE

UNDER CREDIT SYSTEM

COURSES OF STUDY

FIRST SEMESTER

Sl.No. / Subjects / Credits* / Lecture + Practicals, Seminar, Field work / IA/CPMarks** / Exam Marks*** / Total Marks
1. / Management concepts & Theories (MCT) / 03 / 2+1 / 50 / 50 / 100
2. / Organizational Behaviour / 03 / 2+1 / 50 / 50 / 100
3. / Business Environment / 03 / 2+1 / 50 / 50 / 100
4. / Managerial Communication / 03 / 1+2 / 50 / 50 / 100
5. / Managerial Accounting / 03 / 1+2 / 50 / 50 / 100
6. / Managerial Economics / 03 / 2+1 / 50 / 50 / 100
7. / Statistics for Management / 03 / 1+2 / 50 / 50 / 100

Total

/ 21 / 350 / 350 / 700

SECOND SEMESTER

Sl.No. / Subjects / Credits* / Lecture + Practicals, Seminar, Field work / IA/CPMarks** / Exam Marks*** / Total Marks
1. / Marketing Management / 03 / 2+1 / 50 / 50 / 100
2. / Human Resource Management / 03 / 2+1 / 50 / 50 / 100
3. / Corporate Finance / 03 / 1+2 / 50 / 50 / 100
4. / Business Research Methods / 03 / 2+1 / 50 / 50 / 100
5. / Operations Research / 03 / 1+2 / 50 / 50 / 100
6. / Operations Management / 03 / 2+1 / 50 / 50 / 100
7. / Management Information Systems / 03 / 1+2 / 50 / 50 / 100

Total

/ 21 / 350 / 350 / 700

THIRD SEMESTER

Sl.No / Subjects / Credits* / Lecture + Practicals, Seminar, Field work / IA/CPMarks** / Exam Marks*** / Total Marks
1. / Project Management / 03 / 1+2 / 50 / 50 / 100
2. / Business Legislations / 03 / 2+1 / 50 / 50 / 100
3. / Strategic Management / 03 / 2+1 / 50 / 50 / 100
4. / Elective – I / 03 / 2+1 / 50 / 50 / 100
5. / Elective – II / 03 / 2+1 / 50 / 50 / 100
6. / Elective – III / 03 / 2+1 / 50 / 50 / 100
7. / Project Work / 03 / 0+3 / 25 / -- / 25
8. / Summer Internship Report / -- / -- / 50 / -- / 50
Total / 21 / 375 / 300 / 675

FOURTH SEMESTER

Sl.No / Subjects / Credits* / Lecture + Practicals, Seminar, Field work / IA/CPMarks** / Exam Marks*** / Total Marks
1. / Entrepreneurship / 03 / 2+1 / 50 / 50 / 100
2. / Elective – IV / 03 / 2+1 / 50 / 50 / 100
3. / Elective – V / 03 / 2+1 / 50 / 50 / 100
4. / Elective – VI / 03 / 2+1 / 50 / 50 / 100
5. / Elective – VII / 03 / 2+1 / 50 / 50 / 100
6. / Project Work – / 03 / 0+3 / 25 / 50 / 75
Viva-voce@ / -- / -- / 25 / -- / 25
Total / 18 / 300 / 300 / 600

* Credit hours will be divided between lectures and practicals / Seminar / Field Work by the concerned faculty depending on the requirements of pedagogy

** Internal Assessment and computer practicals

***End of term examination

@ Viva-voce to be conducted by the board.

Elective Areas:

1. Marketing Management (MM)

Financial Management (FM)
Human Resource Management (HRM)
International Business (IB)
Information Systems (IS)
Retailing & Supply Chain Management
Tourism & Travel Management
Banking
Insurance
Health Care Management
Infrastructure Management
Real Estate Management
Event & Media Management
Entrepreneurship

SYLLABUS

FIRST SEMESTER

1. Management Concepts & Theories

Management: definitions, nature and scope of management, functions and process of management-evolution of management theory from Taylor, Fayol, Drucker to the present. Growth of professional management in India. Ethics in management.
Managerial Planning: planning process, types of plans, strategic vs. operational plans, models of strategy formulation, linking strategy to structure. Managerial decision-making process and models, steps in rational decision-making, creativity and group decision-making.
Organizing & Organizational Design: Organizational theories and design, various forms of organization structures, span of management principles of coordination, authority, power, delegation and decentralization.
Motivation: theories and models of motivation- Concept of achievement motivation, Leadership – theories of leadership, concept of management styles.
Managerial Control: relationship between planning and control-limitations of control, types of control systems and techniques – management by exception, budgetary control – zero level budgeting –functional and dysfunctional aspects of budgetary control, Internal control systems, internal audit and management audit.

References:

Essentials of Management-Koontz and O’Donnell. E-McGraw Hill, New Delhi

Introduction to Management-Fred Luthans-McGraw Hill, New Delhi

The Practice of Management-Peter.F.Drucker

Management- Stoner, Freemen and Gilbert

Management- Griffin

Management- Holt

Management- Tasks and Responsibilities- Peter. F. Drucker

Professional management- Theo Haimann

Organization Theory and Design – Richard L.Draft

Management - Richard L.Draft

2. Organizational Behaviour

Fundamentals of Organizations: Nature of individuals and Organizations, Forces affecting organizational behavior, Changing work force and employment relations, Impact of globalization and Information technology on organizational behavior, Organizational climate and culture.
Individual Dimensions in Organizational Behavior: Individual differences – perceptions, interests, aptitude, attitude, learning, personality.
Groups and Group Dynamics: individual vs. groupbehavior, group dynamics theories, group cohesiveness – group decision making process, organizational conflicts, types and causes, techniques of conflict resolution, teams vs groups, team development, Ingredients of effective teams, team life cycle, interpersonal skills – Johari Window and transactional analysis.employee counseling.
Stress Management: causes of stress & fatigue and its impact on productivity and Job satisfaction, human engineering for designing effective jobs, Job-rotation, enrichment, enlargement and reengineering work process.
Organisational Change: learning organizations, organizational change–resistance to change, management of change, change agents. Organizational effectiveness.

References:

Organizational Behavior – Robbins.

Organizational Behavior- Fred Luthans

Human Behavior at Work- Keith Davis

Organizational Theory and Design – Daft

The Fifth Discipline- Peter Senge

The Seven Habits of highly Effective People- Stephen Covey

Understanding Organizational Behaviour – Uday Parekh

3. Business Environment

Business as a social system: internal and external environment, stakeholder map of business, role of government in economic activity and its impact on businessin India, Business Ethics and Corporate Social responsibility. Issues in corporate governance.
Economic Structure of India: Economic planning in India - transition from mixed economy to a market economy, outlines of Public and Private sectors. Characteristics of industrial, service and agricultural sectors. Regional and sectoral imbalances, Dualism, Trends in GDP.
Monetary and Fiscal System of India: Overview of India’s monetary policy, role of RBI ,the banking sector, Indian financial system – money market and capital markets – stock exchanges and stock market reforms in India. Industrial finance in India – role of development financial Institutions and commercial banks, NBFC’s. Financing of exports and imports – EXIM and ECGC. Issues in taxation and government expenditure – FRBM Act, the problem of fiscal deficit.

Indian Society, Culture and Politics: Major social problems of India, Impact of modernization on Indian society, demography, gender, environmental issues.
International Business Environment:India as a player in the International market place – its position and prospects, issues in Intellectual Property Rights (IPR) affecting India’s trade, the role of multi-national companies in India. FDI in India and Indian investment in foreign countries.

References:

Business Environment – C.A.Francis

Business, Government & Society – Arthur Gold Smith.

Business Ethics – David, J.F.

India Development Report 2002 edt. Kirit S.Parikh & R.Raadhakrishnan

India in Transition – Jagdish Bhagwathi

India’s Economic policy – Bimal Jalan

Is there a Indian way of thinking – A.K.Ramanujam

A Million Mutinies- V.S.Naipual

4. Managerial Communication

Introduction: Nature of managerial communication, the communication process. Effective communication and barriers to communication, business communication, introduction to communication skills; writing, reading, logic and analysis and listening
Communication for Problem Solving: A problem solving–communication model for case analysis and reporting in detail. Pedagogy includes discussion, in-class or workshop exercises and assignments.
Business Writing: Exercises in drafting letters, memos, e-mail, proposals, resume writing, reports and executive summaries. The structure and process of creating business messages.
Business Presentations: A comprehensive discussion and workshop-based module on planning, preparing and delivering business presentations.
Interactive & Persuasive Communication: Audience-oriented communication, persuasive communication and communication styles.

References:

Better Business Communication – Denish Murphy

Written Executive Communication - Shurter

Model Business Letters - Gartiside.usiness Communication – Lesikar – Pettit - Flatery.

MLA’s Handbook.

Business Research Methods- Cooper and Schneider

Business Research Methods - Zikmund

5. Managerial Accounting

Accounting Principles: concepts and conventions; accounting mechanism – recording, classifying, and summarizing business transactions leading to preparation of final accounts of sole proprietary merchandising, manufacturing and service businesses.
Company Final Accounts in India: requirements of Indian companies act of 1956 – annual report of companies, schedules and annexure to final accounts.
Accounting Ratio Analysis: profitability, activity, leverage and productivity ratios – ROCE v/s ROA, Dupont analysis. Fund Flow and cash flow analysis. Preparation of cash flows statement using direct and indirect methods.
Cost Accounting: elements of costs and classification of costs- preparation of cost sheets – historical costs v/s standard costs, full costing v/s direct costing. Cost accounting systems- Job costing – process costing – contract costing, service/ operations costing.
Costing: Marginal costing and use of breakeven analysis in decision making. Relevant costs in decision making, differential costs v/s relevant costs, cost accounting data for Make or buy, pricing, closure and other decisions. An outline of budgetary control and standard costing.

References:

Accounting for Management – Battacharya and Dearden

Financial Accounting:A managerial Perspective – R. Narayanaswamy

Cost and Managerial Accounting by Duncan Williamson.

Biggs Cost Accounting

Accounting Principles by Robert Anthony and Reece

6. Managerial Economics

Managerial Economics: Introduction, Basic concepts and their application into business decision-making. Demand and Supply Analysis: determinants of supply and demand- nature of demand and supply curves, market equilibrium, price elasticity, demand forecasting and estimating methods
Theory of consumer behavior: Consumer preferences, indifference curves, budget constraint, utility maximization and the derivation of the consumer demand curve.
Production and Cost Analysis: production functions-cost functions, and profit functions, total, average and marginal costs, returns to factors and scale, short run v/s long run decisions, derivation of the supply curve.
Market Analysis: Market forms, perfect competition, monopoly, monopolistic, oligopoly. Output and price determination. Cartels and collusion, merges and acquisitions and government regulations in the form of price, directives, taxes, subsidies, anti-trust action and competition polices.
National Income Accounting: concepts of GDP, NI per capita income, PPP. National income accounting in India. Business cycles and business forecasting. Measuring business cycles using trend analysis – macro economic indicators in business cycle measurement. Coping strategies for business.

References:

Managerial Economics- Gupta and Mote

Managerial Economics- Dominick Salwatore.

Economics- Samuelson &Nordhaus

Managerial Economics by Peterson and Lewis

Micro Economics – Dominick Salvatore

Macro Economics – Palmer and others

Macro Economics - Koutinyas

7. Statistics for Management

Quantitative data interpretation in managerial decision making: collection- classification – tabulation – frequency distributions – measures of central tendencies and dispersions – regression and correlation of two & three variables, rank correlation.
Set theory and set algebra: fundamentals of set operations – probability rules – mutual independence and dependence of events – conditional probability – Bayes theorem, Monte Carlo Simulation.
Random variable: probability distributions – expectation and variance – Binomial, Poisson and Normal distributions, sampling distributions, Chi-Square distribution.
Sampling: sampling techniques – determination of sampling size – estimation- point estimation and confidence intervals of mean and proportion.
Hypothesis Testing: for means & proportions and for differences of means and proportions – analysis of variance – completely randomized design – randomized block design.

References:

Statistics for Management – Richard Levin and Rubin[excel version]

Statistics – Murray Spiegel, Schaum Series

Probability and Statistics – Murray Speigel, Schaum Series

Quantitative Business Analysis – Text & Cases – Samul Bodiley & others

Business Statistics – Kazmier, Schaum Series

Basic Business Statistics – Bereuram and Levine

SECOND SEMESTER

1. Marketing Management

1. Introduction to Marketing Management: Nature of marketing management, Types of products / services that can be marketed. Organization of marketing functions. Marketing concepts: Product, Production, Selling, Marketing and Societal. Selling and Marketing differences, Marketing environment – micro and macro environment.

2. Market Segmentation and Targeting: Concept of segmentation and targeting, Basis for segmentation. Segmentation for consumer and industrial products, Product positioning, Consumer and business buyer behaviour and buying roles, buying process models.

3. Marketing Mix: Elements – Product, Price, Promotion, Distribution. Product Mix and Product Line – levels of product, new product development, product life cycle strategies, branding, packaging, labeling. Pricing – General pricing approaches, new product pricing strategies, Public policy and pricing.

4. Promotion and Place Mix: Components of promotion mix, Marketing communication, Publicity, Advertising and public relations, Personal selling and sales promotion, Direct and online marketing, Distribution channels and logistics management, Channel design and administration, Public policy and distribution decisions.Rural Marketing: Indian rural market environment, problems in developing marketing strategies for rural markets-for consumer goods and agricultural inputs like pesticides, seeds and other equipment.

5 Marketing Information Systems: Concept of marketing information system, Marketing research process, Marketing intelligence system, Components of marketing information systems – Internal records system, Marketing decision support systems.

References:

Basic Marketing – Perault

Marketing Management – Philip Kotler, Prentice HallIndia, (New edition)

Fundamentals of Marketing – William Stanton

Principles of Marketing – Philip Kotler and Garry Armstrong

Marketing Management – Rajan Saxena