MAEVE AHERN O’NEILL

Currently studying my Masters in Digital Arts and Humanities in UCC.

9 Corvalley Court, Boreenmanna Road, Cork.Mobile: 086 4495668

LinkedIn: maeveahernoneilltwitter: @maeveahern

Personal Attributes
  • I would consider myself as an outgoing, enthusiastic and a determined person, eager to make progress.
  • I am very driven, motivated and set goals and tasks for myself.
  • I work well under pressure and organise my time so that work gets the relevant attention needed.
Work History

Marketing & Fundraising Executive CUH (Cork University Hospital) CharityMay 2012 - July 2013

The CUH Charity was formed in 2012 to raise vital funds for equipment and facilities at Cork University Hospital and had raised nearly €400,000 at the time of my departure.

  • Managing internal communications to 3,400 staff at CUH and also have access to the approx. 19,000 staff and students in UCC with the internal monthly ezine magazine.
  • Liaise with external Public Relations company on all PR activities such as Press Releases, Photocalls, Media Relations.
  • Managing and keeping the website updated and also social media activities including Facebook and Twitter.
  • Deal with the media and correspond with journalists and management of events.
  • Responsible for all design and printing needs for the charity, formulating ideas for proofs and communicating with the graphic designer.
  • Budgeting and planning for fundraising events.

Marketing Manager & Owner Firework Books April – December 2011

Firework Books sold books to schools and libraries throughout Ireland and developed a gift basket concept where customers could pick the book they wanted and have it wrapped specially as a particular theme with additonal “goodies”. The goodies concept was available online.

  • Devising Business Plans for Start Up Business
  • Developing Strategic Marketing Plans and maintaining Social Media Networks
  • Developing Website and responsible for maintaining website

Marketing & Sales Manager Global Learning Ltd, Co Cork Dec 1999 – April 2011

This company sold encyclopedias and primary level books to national schools and public libraries. While I was with Global Learning, I worked alongside sales and marketing department of publishers throughout the world.

  • Managing business development and strategic marketing growth plans within budget
  • Developing and implementing marketing, advertising and public relations plans
  • Identifying continuous improvement programs, e.g. cost, services, logistics
  • Working closely with the Sales team to deliver activities such as the production of Sales material
  • Identifying new markets and establishing strategic marketing techniques
Media Executive All Ireland Media, Dublin 4 (now Carat Ireland)Jul 1999 – Dec 1999
  • Responsible for planning all media activities for clients
  • Developing and maintaining relationships with clients and advertising companies
  • Advising on sales, recruitment, promotions and other media strategies
  • Enhancing the clients’ spend and exposure to specific target markets

April 1997 – Sept 1997World Book International (Ireland)Office Manager

Education

List of Qualifications Obtained and DatesList of Institutions

University College CorkMasters Degree in Digital Arts and Humanities

(to be completed Sept 2015 (Part-time))

Thesis topic:

Creating and Managing a Personal Online Brand for jobseekers with the use of Social Media.

Irish Academy of Public RelationsP.R.I.I Diploma in Public Relations (2001-2003)

Portobello College, Dublin (Now DBS)BA (Hons) Degree in Marketing (1997-1999)

Skerries Business CollegeDiploma in Business Studies (Hons) (1994-1996)

Institute of Journalism and Theatre, RTEDiploma in Media Studies (1994)

Sight and Sound CollegeDiploma in Adv Secretarial Skills (1993-1994)

Additional Information

Cooking; Reading; Music; Fashion; Films and Theatre; Walking; Travel.

Member of Sunday’s Well Tennis and Boating Club.

Achievements

  • Full and Clean Driving License
  • Numerous Diplomas and Certificates in Teachers Typing and Computers including Microsoft Office Suite.

RefereesAvailable on request

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