Cristian Urrutia Pinto

(569) 74777264

Senior Executive with 10 years’ experience in Retail in areas of sales and strategic planning in local and multinational companies, in highly dynamic and competitive environments, with provenresultsin sales, market share and profit growth.

Strong background and ascending roles in Retail, working as bothcustomer and supplier, to build a unique vision of the market and business strategy.

Analytical and planning capability focusing on consumer needs. Tested negotiation skills, ability to readthe market and business trends, identifying opportunities with high commercial orientation. Leadership skills oriented to motivate and commit colleagues and teams focused on business needs with extraordinary interpersonal relations.Proactive and responsible with strong goal orientation to achieve excellent results.

Samsung Electronics Chile Ltda. 2014 / 2015

Retail Sales Manager

Retail Sales Manager for mobile phone category,leading a team of 6 KAM reporting to Sales Director.

  • Redefinition of the commercial strategy to increase Premium mix and segment increasing sell out, decreasing high inventory andachieving number 1 position in the segment.
  • Participation in the definition and implementation strategy of the Galaxy S6/S6 Edge launching, achieving 50% sell out growth vs. previous launching becoming the first country in Latin America to launch the product.
  • Implementation of a control model and Sales Forecast to estimate more accurately the inventory, sales and budget control, reducing weeks of inventory by 20% with an efficient control of the budget. (annual sales budget over US$200 million).
  • Structuring and renegotiation of US$3.2 million debt with major clients achieved in a period of 3 months,leaving everything structured with nodebt, improving confidence and relationship with customers.
  • Retail Sales Manager of Tablets and Wearables,increasing the market share of Tablets and introducing the Wearables category to Retail, making it number 1 in both categories.

Walmart Chile S.A. 2010 /2014

Senior Buyer (Senior Product Manager)

Responsible for business generation of the accessories and mobile phone category to fulfill sales, profit and rotation targets. Reporting to the Electronics Division Manager.

  • Implementation of sales strategies that increase sales by 30% in2011, 35% in2012 and 46% in 2013.
  • Strategy development and implementation that leads to 20% increase in market sharerising 2 points in global market share, becoming a referent place to buymobile phones.
  • Implementation of display planograms for phones (mobile / desktop) and accessories category, improving assortmentalong withincreasing exhibition and profit achievingsignificant growth in these categories.
  • Appointed as Best Buyer in 2012 and 2014, award for achieving the biggest growth in sales and profit of all categories.

Electrocenter Ltda. 2008 / 2010

Commercial Manager

Responsible for generating business by providing a value proposition to increase sales and market share of the Japanese brand Sharp (TV), reporting to the General Manager.

  • Design and coordination of the commercial strategy to achieve a 10% increasein coverage of clients through diversification of channels and opening new businesses.
  • Negotiation with Miami Branch the rangeand import of products improving the mix and decreasing prices drop of the products with low rotation, resulting in 3% improved margin.
  • Evaluation and definition of sales process, improving customer service to achieve 30% rise in sales and 4% market share growth.
  • Leading the sales team to repositionthe Brand, making it a top of mind at time of purchase, and ranking 4th TV Brand in Retail.

Ripley 2005 / 2008

Commercial Planner February 2007 / August 2008

Responsible forsales budget and the elaboration of sales, profitand rotation plans of the Electronics department, reporting to the Planning Manager.

Leading the Top Down delivery of goals of the electronics department and reducing stock by 12% whileimproving Gross Margin Return on Inventory Investment.

  • Developing and managingthe sales budget according to the commercial plan maximizing sales and profit.
  • Decreasing inventory levels making more efficient the sales Budget by extensive performance analysis of the brands, focusing on the best revenue/margin products.

Commercial Analyst October 2005 / January 2007

Responsible for the purchase and inventory management of the men’s clothing department, negotiating volumes with domestic suppliers.

  • Analysis of stock of each store to maintain the correct stock level to sustain optimal mix that generates higher sales and contribution.
  • Negotiation with local suppliers to maximize the mix keeping the correct quantity and increase sales with lowest inventory level.
  • Running a pilot in the most representative store,lowering inventory levels through extensive stock analysis by department decreasing significantly the losses due to excess inventory.

ACADEMIC BACKGROUND

Business Administration Degree.Universidad Andrés Bello, Santiago (2000 –2004).

Management Diploma. Universidad Andrés Bello, Santiago (2005).

OTHERS

English:Advanced Level, oral and written.

Hobbies: Tennis, Ski