Scenario
Earth Warriors Promotional Video
You are a trainee music producer and as part of your training you have been asked to produce a promotional video called Pandora’s Box for a new Band called Earth Warriors. Pandora’s Box is the name of their new CD, which will be available in September 2009 and the video will feature the title track of the CD
The bands manager would like to use the new video to make people more aware of the group and to get them to buy the new CD. The group also want to raise the awareness of environmental issues through their music. Some of the money raised through the sale of the CD will go towards environmental issues.
The group have been together for three years and have already played at many music festivals throughout the country
The video should be of good quality and should catch the audience’s attention. It should last for more than 45 secs but less than 90 secs.
The bands manager has several suggestions on how the video could be used:
- On the bands website
- On YouTube
- Sent to record companies to promote the band
- Available for download
- On iTunes
- On environmental group websites such as Greenpeace
The video needs to consist of a series of images and clips with a suitable soundtrack. These have been provided by the bands manager. But you can use any other images or clips that you think may be suitable.
Do you know what Pandora’s Box is ? Use the internet to carry out background research into meaning of Pandora’s Box.
Tasks
Task 1 Review several existing video clips
Assessment Objective 1
Before you plan and create your video clip, you need to review two existing video clips so that you find out what makes a video effective and to get some design ideas for the Earth Warriors video. You will also need to identify not so good features so that you can avoid these when creating your own video.
A Identify at least two different types of video clip that you will review, for example
TV advert
Movie trailer
Music video
Promotional video
Online media clip
Use the internet to search for websites with video clips, complete the video sources table. Make sure you include the website address
BReview two different video clips. Use the online template to review your clips. Select one clip from two of the different types identified e.g. TV advert and movie trailer. You may review more than two clips if you wish.
For each of the clips you need to
Identify the aim of the clip
Identify the good and not so good features
To achieve a merit or a Distinction you need to
Comment on how the aims are met
Suggest possible improvements that could be made to help improve the clip
The level you achieve will be largely determined by the amount of detail given and the thoroughness of your explanations
Task 2 Design a video clip
Assessment Objective 2
Using the knowledge that you have gained in Task 1, you need to design a video for Earth Warriors
Refer to the scenario and decided which elements you will use in the video. Your video must be at least 45 secs long and less than 90 secs.
For this task you need to produce plans for the video clip you are going to create. Planning is essential and must be carried out before you start creating the video. You will need to know which elements you are going to use in the video clip
You do not need to find these components yourself, they have been provided for you by the bands manager. Although you may add your own elements if they are appropriate
AComplete the elements table listing all of the components you will use. Move the selected components into the video folder you have created in your user area.
BComplete the project brief for the video. This will require you to describe the aim and audience for the video clip. You will also need to describe the software which you are going to use.
CUsing the storyboard template draw a storyboard for your proposed video.
You need to show the following on your story board, title and credits, images, video, animations, sound track, transitions, special effects, text overlay.
Also include the length of each clip and identify any clips which you will split or trim.
Your storyboard needs to be well structured.
You may also wish to complete the timeline for the video, this will help you achieve a Merit or Distinction.
Task 3 Create a video clip
Assessment objective 3
In this task you will be using your creative skills to produce the video clip for Earth Warriors which you designed in task 2. You will use video editing software to import and edit your source components. The video clip must be at least 45 secs long and no longer than 90 secs
AUsing your storyboard and components table import your source components into your video editing software. You should import at least one each of
Audio, images, video
Produce a screenshot to show how you have imported the different elements
BUse a range of video editing techniques e.g. trimming, splitting, fade in and out
Provide “before and after” screen shots as evidence of the techniques you have used
CAdd a title and credits to the clip
DAdd transitions and an audio file to the video clip
To achieve a Merit you must also add effects to the clips and text overlay to the clip
To achieve a Distinction you must also add narration to the clip
Provide “before and after” screenshots as evidence of the techniques you have used
EMake sure that all of the elements work as intended.
FEnsure that the video clip is exported in a suitable file format. Provide Screen shots of the exported file and the video playing in windows media player.
GTake a screen shoot of the file time line in movie maker, paste it in to word or publisher and label the different elements of the video clip.
The moderator will want to see your final exported clip playing in windows media player. You must not delete it.
HTo achieve a Merit or distinction you need to complete an evaluation of the video clip.
You need to state if the clip is appropriate and if it meets it’s identified aims. You will need to refer back to your project brief.
Task 4 Test the Video Clip
Assessment objective 4
In this task you will need to test the video clip you have created. Before you do, you will need to create a test plan, this is also referred to as the testing table. You need to decide which, and how many tests you will carry out and record the results in the test table
To achieve Pass level you need only complete Parts A, B and C
ACreate a test table to show details of at least four tests. For each test you will need to identify
Which area you want to test
How you will carry out the test
What you will expect to happen when the test is carried out
The test result
You can use the test table template or create your own in Word.
Possible tests include:
Does it run for the correct length of time?
Are the effects suitable?
Is the final file format suitable?
To achieve a merit you need to plan at least five tests which should cover the main areas of the video clip. To achieve a Distinction you need to plan at least sixtests which cover all the main areas of the video clip.
BCarry out the test and record the results in your test table. Evidence will be in the form of your test table
CSuggest ways in which your clip could be improved. These could be based on the outcome of the tests carried out but if no problems were found you should identify other possible improvements
DTo achieve a Merit, you must carry out one of the improvements to the video
To achieve a Distinction, you must carry out all of the improvements to the video
Evidence needs to be in the form of “before and after” screenshots and “before and after” electronic files.
ascragg Feb.2009