Cover Page (On Organisation Letterhead)

Preparing a Sponsorship Proposal

Template for Community Organisations

Cover Page (on Organisation Letterhead)

Sponsorship Opportunity Presented to……………………..

Date

Name of the Organisation

Contact Name:

Address:

Phone:

Email:

To Do What?Eg. To Conduct a Junior Development Program

Details of the Project/ Program /Event

(Who, how many, when)

Requested Amount:$......

In Kind Contributions:…………..

Inclusion of a vibrant photo is worth considering.

Thank you for your consideration of this proposal. Our Committee of Management look forward to the chance of working with you, and would welcome the opportunity to meet to discuss this proposal further.

About the Organisation: (Big picture statement, dot points to follow)

The Benalla Bowling Club plays a vital role in the local community as a place for older adults to come together, participate in physical activity and derive their sense of community belonging. In considering a sponsorship / business partnership with Benalla Bowling Club, your company would benefit from an association with a club that:

(Identify the most attractive features of your organisation and those that best fit the company you are trying to attract)

Conducts its business in a professional and friendly way
Caters for (Number of people, age groups, Eg. 120 members aged 12-90)
Facility use Eg. centrally located facility that is used both day and evenings
Has positive relationships Eg. local schools, Council, local businesses
Summary of what the club does Eg. conducts weekly competitions for junior, seniors and vets, is host to regional and state events…..…

The Sponsored Activity/ Project

In point form, this section provides the potential sponsor with details of the event, program or club activity to be sponsored. Consider the following for inclusion keeping it concise.

History of the event or activity – past successes
What it sets out to achieve
Its ability to attract community interest or participation
Its ability to attract media interest (include past media clippings)
Date, times, venue or timeline

The Sponsorship Request

What are you asking for, why you are seeking a business partner– don’t be shy here! Identify the dollar amount and “in Kind” contributions that you are seeking.

You may wish to consider sponsorship options eg. Major Sponsor $10,000 = Offerings

Minor Sponsor $2,000 = Offerings

Identify how the sponsorship dollar will be usedEg. the requested amount will be used for printing costs, promotional materials, advertising…..

What Can You Offer in Recognition of this Support

Examples of the types of things you might offer. The best scenario, is a discussion about the possibilities and what is most attractive to the sponsor.

Naming rights (usually reserved for your major sponsor)
Association with a community event involving young people
Exposure of the sponsors logo on all printed material
Inclusion of the sponsors name in paid advertising
Banner space at the venue
Invitations for the sponsor to attend, participate in the event Eg. Official capacity, presentations, commentary throughout the event
Ongoing mention of the sponsors involvement in public forums
Use of the facility for company functions, employee use
The opportunity for the sponsor to sell, display, distribute information about their product or services

Other Sources of Support / Project Budget

Provide details of your organisation’s input into the activity or event Eg. volunteer time, venue provision, organisation, promotion..

Provide a project budget or estimate.

Details of other support offered to the event Eg. other sponsors, Council contribution, other “in kind” supporters, co sponsors.

Final Comments / Future Prospects

Would welcome the opportunity to discuss this proposal
Looking forward to the chance of building a positive association between the club and the company
To assist with planning when you would need to hear back from them.
Future prospects