Chabot CollegeFall, 2002

Course Outline for Business 35Removed Fall 2010

E-BUSINESS AND E-COMMERCE

Catalog Description:

35 E-Business and E-Commerce3 units

An introduction to the fundamental concepts of electronic-business and electronic-commerce. Presentation of the business and technology framework for e-commerce. Value network analysis including disintermediation and reintermediation. Exploration of the hyper-competitive business environment. Application of electronic commerce in business-to-business and business-to-consumer markets. Discussion of public policy issues surrounding electronic commerce. Presentation of technology infrastructure requirements for implementations of e-commerce and e-business. 3 hours.
[Typical contact hours: 52.5]

Prerequisite Skills:

None

Expected Outcomes for Students:

Upon completion of the course, the student should be able to:

  1. define electronic-commerce (e-commerce) and electronic-business (e-business);
  2. describe the benefits of e-commerce;
  3. describe the limitations of e-commerce;
  4. describe the framework of e-commerce and its major components;
  5. describe the driving forces of e-commerce;
  6. describe the major managerial issues regarding e-commerce;
  7. define the factors that determine business models of electronic marketing;
  8. describe consumer market research in e-commerce;
  9. describe the impact of EC on disintermediation and reintermediation;
  10. describe the objectives of WEB advertisement, its types and characteristics;
  11. describe the application of EC to service industries;
  12. describe the role of intermediaries and their role in cyberspace;
  13. describe the applications of business to business e-commerce;
  14. classify the business models of e-commerce;
  15. describe a typical electronic payment system for e-commerce;
  16. identify the security considerations for e-commerce;
  17. describe the strategic planning process for e-commerce;
  18. describe the major legal issues related to e-commerce;
  19. describe some of the ethical issues related to e-commerce;
  20. identify key technologies for e-commerce including the infrastructure and technology requirements

of e-commerce.

Course Content:

  1. Definitions of electronic-business and electronic-commerce
  2. Brief history of e-commerce
  3. Benefits of e-commerce
  4. Limitations of e-commerce
  5. Driving forces of e-commerce
  6. Impact of e-commerce
  7. Managerial issues related to e-commerce
  8. Business to consumer marketing in e-commerce
  9. Business muddles in electronic marketing
  10. Online customer service
  11. Electronic intermediaries

Course Outline for Business 35, Page 2

E-Business and E-Commerce

Fall 2002

12.Disintermediation and reintermediation

13.Marketing research for e-commerce

14.One-to-one relationship marketing

15.Advertising in the electronic-commerce environment

16.E-commerce for service industries

17.Business-to-business electronic commerce

18.Itranets and extranets

19.Electronic payment systems

20.Security techniques in e-commerce

21.E-commerce strategy and implementation

22.Legal, ethical and other public policy issues

23.Technology infrastructure for e-commerce

24.Internet protocols

25.Economics, globalization and other issues in e-commerce

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Methods of Presentation:

  1. Lectures
  2. Discussions

Assignments and Methods of Evaluating Student Progress:

  1. Typical Assignments
  1. Homework

1)Comparing internet sites

2)Working on producing a site

  1. Quizzes
  2. Internet based assignments

2.Evaluation Methods

  1. Midterms
  2. Written reports
  3. Final Examination, or a final project
  4. Web-site Project

Textbook(s) (Typical):

Electronic Commerce; A Managerial Perspective, Turban, Prentice-Hall, 1999.

Special Student Materials:

None

mc 10.31.01

COBUS35