Course Map for Students Commencing in Semester 1, 2017 at the Caulfield Campus

B20033 Bachelor of Marketing

Course map for students commencing in Semester 1, 2017 at the Caulfield campus.

Course structure and requirements

The course comprises 144 points structured in four parts. Part A: Foundation business knowledge (18 points); Part B: Specialist discipline knowledge(72 points); Part C: Capstone experience(6 points); and Part D: Elective study (48 points).

In selecting your units, you must ensure that you complete no more than 10 level 1 units (60 points) and a minimum of 6 level 3 units (36 points) of which at least 24 points of level 3 units must be from the Monash Business School at the Caulfield Campus.

Students wishing to undertake accounting as a second major will need to complete ACF1100 (Introduction to financial accounting).

Key to teaching periods: 1 = Semester 1; 2 = Semester 2; SA = Summer Semester A; T2 = Trimester 2; CA = Caulfield Campus;

CL = Clayton Campus

Part A: Foundation business knowledge (18 points)
Prerequisites / Teaching Periods
Students must complete one of the following units (6 points)
ACF1100 / Introduction to financial accounting / 1; 2
ACF1200 / Accounting for managers / 1; 2
Students must complete the following two units (12 points)
ECF1100 / Microeconomics / 1; 2
ETF1100 / Business statistics / 1; 2
Part B: Specialist discipline knowledge (72 points)
Students must complete (a) and (b)
(a)The following nine units (54 points)
BTF3181 / Marketing law / BTF1010 / 2
MGF1010 / Introduction to management / 1; 2
MKF1120 / Marketing theory and practice / 1; 2
MKF2111 / Buyer behaviour / MKF1120 / 1; 2
MKF2121 / Marketing research methods / MKF1120 / 1; 2
MKF2131 / Marketing decision analysis / MKF2121 / 1; 2
MKF2801 / Marketing insights / MKF1120 / 1; 2
MKF3121 / Marketing planning and implementation / MKF1120, MKF2111, MKF2801 andany other marketing unit (6 credit points) / 1; 2
MKF3461 / Marketing Communication / MKF2111 / 1; 2
(b)Three of the following units (18 points)
MKF2401 / Marketing issues in packaging design / MKF1120 / 2
MKF2521 / Brand management / MKF1120 / 1; 2
MKF2540 / Retail management principles / MKF1120 / 1
MKF3301 / Services marketing / MKF1120 / SA
MKF3471 / Sales management and negotiation / MKF1120 / 1
MKF3531 / International marketing / MKF1120 / 2
MKF3621 / Advertising management and campaigns / MKF3461 / 2
MKF3710 / Specialised applications in marketing / MKF2111 and MKF2801 / 1
MKF3881 / Digital marketing / MKF1120 / 1; 2
MKX3481 / Marketing channels / MKF1120 / 1 CA; 2 CL
MKX3521 / Global study programs in marketing / Permission / SA; T2
MKX3631 / Marketing internship / Permission and 24 credit points / 1; 2
Part C: Capstone experience(6 points)experience
MKF3131 / Strategic marketing / MKF2111 and MKF3121 / 1; 2
Part D: Elective study (48 points)
These elective units will enable you to further your knowledge of your specialisation, or business more broadly, or to select units from across the University in which you are eligible to enrol.

B20033 Bachelor of Marketing

Recommended course progression for students commencing Semester 1, 2017.

Year 1
Semester 1 / Part A: Foundation business knowledge
ACF1200
Accounting for managers
OR
ACF1100
Introduction to financial accounting / Part A: Foundation business knowledge
ECF1100
Microeconomics / Part A: Foundation business knowledge
ETF1100
Business statistics / Part B(a): Specialist discipline knowledge
MKF1120
Marketing theory and practice
Semester 2 / Part B(a): Specialist discipline knowledge
MGF1010
Introduction to management / Part B(a): Specialist discipline knowledge
MKF2111
Buyer behaviour / Part D: Elective study
Unit 1 / Part D: Elective study
Unit 2
Year 2
Semester 1 / Part B(a): Specialist discipline knowledge
MKF2801
Marketing insights / Part B(a): Specialist discipline knowledge
MKF2121
Marketing research methods / Part D: Elective study
Unit 3 / Part D: Elective study
Unit 4
Semester 2 / Part B(a): Specialist discipline knowledge
MKF2131
Marketing decision analysis / Part B(b): Specialist discipline knowledge
Unit 1 / Part D: Elective study
Unit 5 / Part D: Elective study
Unit 6
Year 3
Semester 1 / Part B(a): Specialist discipline knowledge
MKF3121
Marketing planning and implementation / Part B(a): Specialist discipline knowledge
MKF3461
Marketing communication / Part B(b): Specialist discipline knowledge
Unit 2 / Part D: Elective study
Unit 7
Semester 2 / Part B(a): Specialist discipline knowledge
BTF3181
Marketing law / Part B(b): Specialist discipline knowledge
Unit 3 / Part C: Capstone experience
MKF3131
Strategic marketing / Part D: Elective study
Unit 8

RESPONSIBILITY FOR UNIT CHOICE

Students are advised that, while the course advisors will endeavour to give every possible assistance and advice concerning unit choice, the onus is on students to ensure that units selected meet degree regulations and requirements.

B20033 Bachelor of Marketing

Course progression with study abroad

Year 1
Semester 1 / Part A: Foundation business knowledge
ACF1200
Accounting for managers
OR
ACF1100
Introduction to financial accounting / Part A: Foundation business knowledge
ECF1100
Microeconomics / Part A: Foundation business knowledge
ETF1100
Business statistics / Part B(a): Specialist discipline knowledge
MKF1120
Marketing theory and practice
Semester 2 / Part B(a): Specialist discipline knowledge
MGF1010
Introduction to management / Part B(a): Specialist discipline knowledge
MKF2111
Buyer behaviour / Part D: Elective study
Unit1 / Part D: Elective study
Unit2
Year 2
Semester 1 / Part B(a): Specialist discipline knowledge
MKF2801
Marketing insights / Part B(a): Specialist discipline knowledge
MKF2121
Marketing research methods / Part D: Elective study
Unit 3 / Part D: Elective study
Unit 4
Semester 2 / Part D: Elective study
Unit 5, 6, 7 and 8
STUDY ABROAD
24 Points
Year 3
Semester 1 / Part B(a): Specialist discipline knowledge
MKF2131
Marketing decision analysis / Part B(a): Specialist discipline knowledge
MKF3121
Marketing planning and implementation / Part B(a): Specialist discipline knowledge
MKF3461
Marketing communication / Part B(b): Specialist discipline knowledge
Unit 1
Semester 2 / Part B(a): Specialist discipline knowledge
BTF3181
Marketing law / Part C: Capstone experience
MKF3131
Strategic marketing / Part B(b): Specialist discipline knowledge
Unit 2 / Part B(b): Specialist discipline knowledge
Unit 3

Enquiries regarding the course structure should be directed to the Student Services Office.

Monash University reserves the right to update this information should the need arise – 25 November 2016 (JF/MS)

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